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Check out the Burberry Prorsum catwalk show, shot with the new iPhone 5s

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Check out the Burberry Prorsum catwalk show, shot with the new iPhone 5s
You remember Apple issued a press release before the weekend that it has partnered with Burberry for its Prorsum Womenswear Spring/Summer 2014 show in London?

Burberry was supposed to get an exclusive grab on a few iPhone 5s handsets, and do the footage for the show, including the catwalk presentations, but also behind the scenes preps and post-show functions, entirely with the new iPhone and its upgraded iSight camera with larger, 1.5 micron pixels.

Well, the show went as planned yesterday, and now we have the first highlights posted on Burberry's channel, "shot with iPhone 5s". 

$280 Burberry iPhone 5s case
We have to say that the iPhone 5s does fine for a smartphone camera, though bright light or objects overwhelm the sensor, as usual with these tiny mobile units, and the source gets overexposed. 

Albeit decent, it is definitely not a result you'd achieve with a dedicated professional camera, if that was the intention, so we'd be curious to compare this footage with one of the larger pro cam kits that have undoubtedly shot the show from several angles as well.  Or, better yet, prep yourselves for the inevitable camera comparison as soon as we round up the 5s and the direct competition in the office. 

Here are parts of the interview with Burberry's Christopher Bailey on why they went with Apple on this one:


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