Check out the Burberry Prorsum catwalk show, shot with the new iPhone 5s

Check out the Burberry Prorsum catwalk show, shot with the new iPhone 5s
You remember Apple issued a press release before the weekend that it has partnered with Burberry for its Prorsum Womenswear Spring/Summer 2014 show in London?

Burberry was supposed to get an exclusive grab on a few iPhone 5s handsets, and do the footage for the show, including the catwalk presentations, but also behind the scenes preps and post-show functions, entirely with the new iPhone and its upgraded iSight camera with larger, 1.5 micron pixels.

Well, the show went as planned yesterday, and now we have the first highlights posted on Burberry's channel, "shot with iPhone 5s". 

We have to say that the iPhone 5s does fine for a smartphone camera, though bright light or objects overwhelm the sensor, as usual with these tiny mobile units, and the source gets overexposed. 

Albeit decent, it is definitely not a result you'd achieve with a dedicated professional camera, if that was the intention, so we'd be curious to compare this footage with one of the larger pro cam kits that have undoubtedly shot the show from several angles as well.  Or, better yet, prep yourselves for the inevitable camera comparison as soon as we round up the 5s and the direct competition in the office. 

Here are parts of the interview with Burberry's Christopher Bailey on why they went with Apple on this one:


Related phones

iPhone 5s
  • Display 4.0" 640 x 1136 pixels
  • Camera 8 MP / 1.2 MP front
  • Processor Apple A7, Dual-core, 1300 MHz
  • Storage 64 GB
  • Battery 1570 mAh(10h 3G talk time)

FEATURED VIDEO

24 Comments

1. woodshop20

Posts: 459; Member since: Sep 14, 2013

I highly doubt the 5s' camera will rival the Z1's or the 1020's.

4. itsdeepak4u2000

Posts: 3718; Member since: Nov 03, 2012

Go home you're drunk. :D

5. woodshop20

Posts: 459; Member since: Sep 14, 2013

Can I power Intel's new processors then?

8. androiphone20

Posts: 1654; Member since: Jul 10, 2013

no you can't just go home

11. darkkjedii

Posts: 30964; Member since: Feb 05, 2011

Good lol +1

25. ngikngok

Posts: 11; Member since: Sep 17, 2013

you are a black guy right.

14. jaytai0106

Posts: 1888; Member since: Mar 30, 2011

I agreed with you. I want to see the raw video the iPhone took. Using software to piece the videos together will help the quality of it.

20. InspectorGadget80 unregistered

The case is as expensive as the iPhone5S(Same).

2. Alex123

Posts: 241; Member since: Oct 17, 2012

Make a comparison with other high end devices please.

16. HansGoneInsane unregistered

No. Why should one want to do that? The iPhone 5S has obviously a great camera and only Apple iPhones have the classiness to work for such events. All other smartphones look cheap next to the iPhone.

21. amats69

Posts: 1527; Member since: Nov 12, 2012

Oh you forgot the beautiful HTC One...minus the camera of course :)

3. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

Such things just proves that Apple is aiming at audience which priority is trend not technologies. For such people priority is to keep up with fashion and choose only what is trendy, they less care about technology, they mostly want to show off between their friend or so and say: "Look, I have an iPhone and that's why I'm cool!". Same things happen through Apple Keynotes, Apple always half of event time talks about popularity, biased statistics, sales and how popular they are but not about the technologies. And all this only proves why Apple makes such minor changes in theyr products such like iPhone every year, because the most of their customers don't care about the technologies, they care only about how much brand name is trendy, that's why there is no technological progress with iPhone.

7. androiphone20

Posts: 1654; Member since: Jul 10, 2013

"aiming at audience" thank you for saying that cuz at the end of the day we are going to get that iphone

9. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

Your choice.

10. darkkjedii

Posts: 30964; Member since: Feb 05, 2011

And choice is what it's all about, plus there's tons of tech in the iPhone. It's just not the phone for you, let people enjoy their "choice".

12. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

I agree with you. :)

13. darkkjedii

Posts: 30964; Member since: Feb 05, 2011

That's the good thing about the mobile industry PAU, there's something for everyone. I no longer worry about the politics of companies I don't work for, or hold stock in. As a consumer/techie, when I walk into the store to make my purchase...I just want it to work, and satisfy me reasons for buying it. Agreeable?

15. darkkjedii

Posts: 30964; Member since: Feb 05, 2011

Also PAU. You're right, apple does aim it's products at a different demographic. That would be the general/mainstream consumer, there's a lot more of them than us techies. This is why apples become a household name like Samsung, even though Samsung makes household products, as well as mobile. It's a great strategy, cuz after all in business the bottom line for any company is profit margin, bring in more than what goes out.

18. Quezdagreat

Posts: 428; Member since: Apr 05, 2012

I guess you just ignored the quality of the video and looked to see if there were any galaxies being used.

22. darkkjedii

Posts: 30964; Member since: Feb 05, 2011

Lmao!

6. Lakuta1978

Posts: 64; Member since: Jun 30, 2012

cool....

17. Sauce unregistered

I'm lovin that beautiful video. Very nice!

19. Sauce unregistered

Also: 1) $280.00 USD for a case?! Get out of here Lmao. 2) Suki Waterhouse (0:45) can suki me any time any day any where.

24. tbacba

Posts: 134; Member since: Mar 31, 2010

What's a Blueberry Possum?

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.