Apple lends Burberry the iPhone 5s for a fashion show capture to demo the new iSight camera(video)

Apple lends Burberry the iPhone 5s for a fashion show capture to demo the new iSight camera(video)
Apple has partnered with Burberry for a runway footage from its Monday, September 16th London show, called Prorsum, which will be streamed live from Hyde Park there. 

Cupertino is actually lending the fashion house a bunch of the new iPhone 5s models to demonstrate pre-release what the upgraded 8 MP iSight camera is capable of. 

Burberry will be using the phones not only for the runway footage and streams, but also for backstage stuff, and will post the results before, during and after the show on its website. 

The fashion icon explains its imaging partnership with Apple this way: "Inspired by our shared values of design and craftsmanship, we have collaborated with Apple to capture the show experience on the iPhone 5s."


Related phones

iPhone 5s
  • Display 4.0" 640 x 1136 pixels
  • Camera 8 MP / 1.2 MP front
  • Processor Apple A7, Dual-core, 1300 MHz
  • Storage 64 GB
  • Battery 1570 mAh(10h 3G talk time)

FEATURED VIDEO

24 Comments

1. Topcat488

Posts: 1411; Member since: Sep 29, 2012

lol... Blurberry... Keep it sharp.

2. LetsBeHonest

Posts: 1548; Member since: Jun 04, 2013

Waiting for iPhone 5S camera comparison.

3. LetsBeHonest

Posts: 1548; Member since: Jun 04, 2013

A comparison with iPhone 5S vs Xperia Z1 vs Lumia 1020 vs LG G2 vs Note 3 vs a DSLR reference camera.

13. THE.DARK.KNIGHT

Posts: 269; Member since: Sep 09, 2013

Along with a comparison of photos taken with flash. Apples true tone flash needs to be tested.

18. MrKoles

Posts: 368; Member since: Jan 20, 2013

+ Galaxy S4

4. criticism

Posts: 46; Member since: Sep 12, 2013

No need to comparison coz the sensor is the same and just the size of the lens is increased! so at the best case, the only achievement would be better pictures at darker conditions!

6. Martin_Cooper

Posts: 1774; Member since: Jul 30, 2013

http://techcrunch.com/2013/09/12/a-photographers-take-on-the-iphone-5s-camera/ You might learn something before you post clueless posts.

5. darkkjedii

Posts: 30786; Member since: Feb 05, 2011

Excellent quality

9. THE.DARK.KNIGHT

Posts: 269; Member since: Sep 09, 2013

I agree but Burberry ruined it with their overexposure effects!

20. Sauce unregistered

Yes indeed, great film. Though, I do think that the effects were perfect. It matches the theme of their (BB) event. Very subtle and content with class and finesse. The filters were great IMO.

16. HansGoneInsane unregistered

I like the video as well but Burberry really edited it too much :). Smart marketing by Apple by the way.

7. valapsp

Posts: 565; Member since: Aug 12, 2011

why did i read it "Blackberry" at first?

11. THE.DARK.KNIGHT

Posts: 269; Member since: Sep 09, 2013

Get your vision checked

15. LetsBeHonest

Posts: 1548; Member since: Jun 04, 2013

Auto-correction By your mind. Auto-correction sucks sometimes.... :-) lol

8. THE.DARK.KNIGHT

Posts: 269; Member since: Sep 09, 2013

Impressive video .could have been sharper and prettier if Burberry had not added so many overexposure effects.

10. JMartin22

Posts: 2325; Member since: Apr 30, 2013

It's nothing special. Any high-end Android handset can reproduce this video and do it better, most likely. Also, one "photographer" opinion on a phone that isn't even commercial available yet, should be taken with a grain of salt. The S4 and various other Android handsets already surpass the iPhone 5's image processing technique in color reproduction and detail. This new 8 megapixel module is a very small deviation away from that featured in the 5.

12. THE.DARK.KNIGHT

Posts: 269; Member since: Sep 09, 2013

Don't make assumptions. Wait for the camera comparison.

14. E.N.

Posts: 2610; Member since: Jan 25, 2009

You could possibly be right, but why don't you just wait for official comparisons before making final conclusions?... so you can save yourself from looking like an idiot if the iPhone 5S camera turns out to be a beast. "This new 8 megapixel module is a very small deviation away from that featured in the 5" - And how exactly do you know already know that? Sounding like a hater

21. Sauce unregistered

EN, he obviously is a hater and most likely hasn't even used the iPhone 5 camera and software to it's full potential, let alone the 5s. If I were a grumpy ol' slobknob like him, I'd sure as hell wait before making myself look any stupider.

19. THE.DARK.KNIGHT

Posts: 269; Member since: Sep 09, 2013

Letsbehonest has posted a link above. Check it out.

17. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

As I have said before, iPhone is not about the technology it is about the trend.

23. THE.DARK.KNIGHT

Posts: 269; Member since: Sep 09, 2013

It's about technology and engineering such that the user only benefits. "We believe technology is at its best when it's invisible. That the user only thinks about what he/she does on the device, not the device itself" this is why apple is successful. An example is, I have to worry about ram consumption on my galaxy s3 and lags in touchwiz. Nothing is as seamless as an apple product. I am very happy with my iPhone 5 but I also use my S3 sometimes.

24. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

"It's about technology and engineering..." I agree, it is about engineering but not about the technical engineering but about social engineering, in other words engineering about how to brainwash people.

22. HeWhoDoesNothing

Posts: 158; Member since: Jul 15, 2013

Nice footage!

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