Canadian brokerage house slashes estimate of BlackBerry PlayBook sales for 2011 and 2012

Canadian brokerage house slashes estimate of BlackBerry PlayBook sales for 2011 and 2012
Canadian brokerage house Canaccord Genuity analysts Michael Walkley and Matt Ramsay have discovered from their check of retail stores that the BlackBerry Playbook is not selling. As a result, they have slashed their estimate of 2011 sales of the tablet from 2.2 million to 1.5 million, a decline of more than 30%. In addition, the pair wrote in a report to clients that retailers are cutting prices of the BlackBerry tablet in an attempt to move some of the inventory.

Not selling?

Not selling?

Is there hope for the BlackBerry PlayBook? Not according to the two analysts, who said that the domination of the Apple iPad 2 and competition from Android tablets, like those built by Samsung, HTC and Amazon, will eat into potential PlayBook sales going forward into 2012. The pair now estimates sales of the BlackBerry PlayBook to reach 2.5 million units next year, down from their original prediction of 3.2 million tablets to be sold in 2012

source: BGR

Related phones

PlayBook
  • Display 7.0" 1024 x 600 pixels
  • Camera 5 MP / 3 MP front
  • Processor TI OMAP4430, Dual-core, 1000 MHz
  • Storage 64 GB

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4 Comments

1. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

I wonder why people aren't buying more of the PlayBook? It was supposed to be the salvation of RIM when introduced. It was going to be validation of the theory that produce it and the 'Berry fans will buy it. Unless of course there aren't many 'Berry fans remaining.

3. remixfa

Posts: 14605; Member since: Dec 19, 2008

no, because they FORGOT TO INCLUDE EMAIL functionality... in a blackberry device!!! lololol. Sorry, the main client for that thing is business, and its useless to business at the moment.. lol

4. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

Who needs email functionality when there are supposedly legions of 'Berry fans just waiting for the chance to buy the latest and greatest from RIM? Besides, email is so 2005-ish. :-) Hasn't everyone moved on to SMS and MMS? But wait, the PlayBook doesn't support SMS or MMS? Getting confused, now are we?

2. iKingTrust

Posts: 716; Member since: Jul 27, 2011

What's a Black Berry?

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