BlackBerry executive says that physical keyboards are not going away

BlackBerry executive says that physical keyboards are not going away
Just the other day, BlackBerry confirmed that it was no longer manufacturing the BlackBerry Classic. But those who are fans of the manufacturer's physical keyboards shouldn't worry. A tweet sent yesterday by Alex Thurber, BlackBerry's Senior Vice President for Global Device Sales, made it clear that the physical QWERTY is here to stay.

While the physical keyboard is not being phased out, BlackBerry purportedly has two new handsets coming this year and both will be touchscreen only models. Those are expected to be the BlackBerry Neon and BlackBerry Argon.

Based on a report from earlier this month, we won't see a new BlackBerry device sporting a physical QWERTY until next year when the BlackBerry Mercury is supposed to be unveiled. The Mercury is said to feature a 4.5-inch screen with a 3:2 aspect ratio. It will have an aluminum build and carry the Snapdragon 625 SoC inside. The camera combo from back to front should weigh in at 18MP/8MP, and a 3400mAh battery will keep the lights on.

The vertical sliding QWERTY keyboard on the Android-flavored BlackBerry Priv is far from being BlackBerry's best. Perhaps that honor belongs to the physical QWERTY with the fretted keys, found on the BlackBerry Bold 9000


source: @Alex_Thurber via MobileSyrup

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52 Comments

1. meanestgenius

Posts: 21769; Member since: May 28, 2014

Excellent. Even though the physical keyboards appeal to a niche group, it's that niche group that is BlackBerry's core audience/customer, from enterprise, to governments, to the BlackBerry faithful. It's also a way for BlackBerry to differentiate in a sea of "me too" slabs that populate the smartphone space. There's absolutely no reason why BlackBerry can't make both physical keyboard handsets as well as all touch ones. Diversity is what's needed in the smartphone space.

2. MrLove

Posts: 28; Member since: Jul 05, 2016

Blackberry stuck in the past. Thats why they'll go bankrupt.

4. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

They should hire you as their new CEO.

14. Podrick

Posts: 1284; Member since: Aug 19, 2015

That'd be the beginning of apocalypse.

17. PenTiltoKet

Posts: 552; Member since: May 18, 2016

Agreee. John Chen is a bad CEO

25. meanestgenius

Posts: 21769; Member since: May 28, 2014

You obviously didn't catch the sarcasm.

10. BobbyDigital

Posts: 2124; Member since: May 29, 2014

Created an account 3 days ago just to troll. What a shame.

18. PenTiltoKet

Posts: 552; Member since: May 18, 2016

And you? You just MG/AG cheerleader. What a shame

26. meanestgenius

Posts: 21769; Member since: May 28, 2014

And you're just someone that has a man-crush on me. That's even worse.

37. Mxyzptlk unregistered

Seems that way.

52. BobbyDigital

Posts: 2124; Member since: May 29, 2014

Got another duplicate account huh Michelle?

51. BobbyDigital

Posts: 2124; Member since: May 29, 2014

And you're the idiot who doesn't even know correct grammar.

13. Dr.Phil

Posts: 2340; Member since: Feb 14, 2011

So you're suggestion is that they adopt the same design as every other manufacturer out there? How has that gone for LG, HTC, Sony, and every other Android manufacturer that isn't named Samsung? Simply adapting to your competitors is what makes your product line weak and makes the decision for the customer like picking between an apple and a pear. There is a considerable chunk of consumers that want something that will set themselves apart from the crowd. Otherwise, we would all be carrying Samsung and Apple devices.

16. Pitrich

Posts: 239; Member since: Apr 13, 2016

I don't know about that. If the priv hasn't had that sliding physical keyboard I would have gave it a try. I miss BB and have always rooted for them. But they just don't seem to get. I guarantee you a flagship phone with Flagship specs minus the physical keyboard would do a lot better then what they've been doing and probably what they plan on doing

19. PenTiltoKet

Posts: 552; Member since: May 18, 2016

Whatever BB doing now is not sustainable. The market share is the indication.

27. meanestgenius

Posts: 21769; Member since: May 28, 2014

Then the same can be said for Microsoft/Windows Phone, HTC, Sony, and a whole host of Android vendors. As a matter of fact, only Samsung and Apple have what you call "sustainable".

3. PenTiltoKet

Posts: 552; Member since: May 18, 2016

This is why BB got into the trouble the first time. They were chasing small profit, but letting go the bigger profit. They should understand by now that no body cares about the small keyboard except the meanestmeanest that will buy all bb product (IF what he said is true).

5. meanestgenius

Posts: 21769; Member since: May 28, 2014

There is absolutely nothing wrong with sticking with what brings diversity to the table. Individuals such as yourself would have every smartphone looking like the same old boring slab. And you clearly don't know what BlackBerry's core audience wants, or you wouldn't say "nobody cares about small keyboard..." And for the record, aren't you tired of calling my name aloud (or derivatives of it), or is this some sort of man-crush thing that you've got going on?

6. Barney_stinson

Posts: 672; Member since: May 30, 2016

Oh well!!! But i think they should work on their pricing!!!

8. meanestgenius

Posts: 21769; Member since: May 28, 2014

They already have. The new handsets will be prices at $400 or less.

15. NFSHesham

Posts: 297; Member since: Feb 04, 2014

with sub 100$ worth of specs or what ?

20. PenTiltoKet

Posts: 552; Member since: May 18, 2016

Touché This is what a paid shill by BB always dodging.

22. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

Wow, I didn't know QHD AMOLED + SD 808 phones are worth $100.

23. NFSHesham

Posts: 297; Member since: Feb 04, 2014

but sure as hell they are not worth 750$ when proper s810s and e 7420 are at least 100$ cheaper "at launch"

24. NFSHesham

Posts: 297; Member since: Feb 04, 2014

and BB don't have Apple-like influence so that it can charge whatever they want for the device

30. meanestgenius

Posts: 21769; Member since: May 28, 2014

So how come you haven't said the same about Microsoft and what they charged for the Lumia 950/950xl? I call hypocrisy.

31. meanestgenius

Posts: 21769; Member since: May 28, 2014

Exactly. Plus the slide out keyboard that's touch sensitive, and the security measures that start at the phones hardware. I'm not saying BlackBerry should have charged so much, but it's definitely worth more than $100.

33. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

let's just ignore these trolls MG, I don't think they have enough brains to understand, just like most blind haters of any company.

34. meanestgenius

Posts: 21769; Member since: May 28, 2014

Exactly. There really is no cure for stupid.

29. meanestgenius

Posts: 21769; Member since: May 28, 2014

So then you're saying the LG V10 and LG G4 have sub $100 specs as well, correct? Because the internals are the same as the PRIV. Same goes for the Moto X Pure. I wish you haters would point stuff like that out and hate on those OEM's equally.

* Some comments have been hidden, because they don't meet the discussions rules.

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