Apple outs interactive iPhone XS launch site to tilt and play with on your phone
So far, so good, but the cool thing is that you can do with it things you couldn't do on a desktop version, like tilt to rotate the phones in a 360-degree view, or swipe to check the size comparisons. Tilt, swipe and rotate to your heart's desire to get a good 3D overview of the new iPhones before you buy.
It's not a free power bank while you queue in front of the Apple Store, but it's something. You can swap colors, size up with iPhones that still carry their home button, and so on, so go ahead and check it out. Gimmicky? Yes. A fun thing to do on your lunch break? Affirmative, too.
source: Apple (mobile-only experience)
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Things that are NOT allowed: