Indian iPhone sales plunged 50% in 2018, proving China's not the only problem
Is it time for an iPhone SE2?
Citing data from market research firm Counterpoint Research, Apple shipped anywhere between 1.6 and 1.7 million units throughout 2018, a significant decline from the 3.2 million devices it shipped in 2017. This drop was attributed to a combination of Apple’s high pricing and tough competition from rivals – OnePlus produces flagship smartphones at a fraction of the cost.
The growing market and Apple’s declining sales have also seen the Cupertino giant’s market share drop significantly. In fact, after capturing 2.3% and 2.4% in 2016 and 2017 respectively, iPhone sales now account for just 1.2% of all devices sold.
At the moment, it’s unclear how Apple will choose to tackle its declining sales in India. But perhaps some sort of budget offering that sits below the iPhone XR could entice consumers, possibly some sort of iPhone SE2 which may also prove a hit amongst some of the brand’s most loyal consumers.
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