Apple iPad and iPhone users beat Android fans in the Black Friday online shopping game

Apple iPad and iPhone users beat Android fans in the Black Friday online shopping game
Both IBM and Adobe have independently revealed their Black Friday online shopping trackers, and it seems that iOS users are the biggest consumers this year.

Despite that Google's Android increased its market share in the US this year, relative to Apple, it turns out that iOS users shopped much more than the average green robot fan. 

IBM tracked many millions of transactions coming from mobile devices at more than 800 retail websites, and the verdict gives the consumerist of the year award to the iOS fans: 


Adobe's tracker includes much more retailers - over 2000 - but the end conclusion was pretty similar: "iOS-based devices drove more than $543 million dollars in online sales with iPad taking a 77 percent share. Android-based devices were responsible for $148 million in online sales, a 4.9 percent share of mobile driven online sales."

The results are in sync with mobile shopping trackers released previous years, where iOS devices - mainly the iPad - were responsible for the majority of online shopping around the holiday season.

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43 Comments

41. jove39

Posts: 2153; Member since: Oct 18, 2011

It's good that people shop on phone/tablet...I do all of online shopping on pc only.

43. Ant34

Posts: 193; Member since: Aug 10, 2013

If I'm at home I do all my shopping on my Windows laptop. If I'm not near my laptop than I'll use my phone or tablet.

38. Stuntman

Posts: 843; Member since: Aug 01, 2011

You can calculate the numbers any way to make any side be the winner. For instance, since there are way more Android users than iOS users, Android users spend more in total thaniOS users.

35. nctx77

Posts: 2540; Member since: Sep 03, 2013

I think it's because most android tablets are given to kids and kids don't shop. I'm an Apple fan and I would even by a cheap android tablet for my kid. A teenager yes, but not a kid.

18. Whateverman

Posts: 3295; Member since: May 17, 2009

Aren't we trying just a little too hard to come up with ios vs Android articles?

10. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Well I don't know about anyone else, but I did all my shopping at the stores once I got off of work, not through my phone or tablet. Kind of a stupid article. Just saying.

13. Long1

Posts: 399; Member since: May 18, 2013

Not exactly "stupid article". It's an iArticle. And you have seen (and gonna see) hundreds of them, over all the so called "tech media" .

14. rantao333

Posts: 346; Member since: May 21, 2013

logic here. android gain x% of market share = facts & win! iphone users spend more during promotion = iarticle, stupid article, lose!

15. PapaSmurf

Posts: 10457; Member since: May 14, 2012

No. First off, this was published I believe two days ago, so this is just a rehashed article for $$$. Second of all, my comment is completely valid. Did you not go outside from Nov 27-30?

19. Whateverman

Posts: 3295; Member since: May 17, 2009

I'm with you Smurf. I did most of my research through my Note 2, then went out to the store. I got a few things through my phone but not much.

31. darkkjedii

Posts: 31809; Member since: Feb 05, 2011

I must admit, I'm more of the last second brick n mortar, I hate shopping type shopper. My wife dragged me out this past wknd, and I hated every single second of it. Then to top it off, I get him to find out Michigan lost to OSU by 1 point. :(

37. Whateverman

Posts: 3295; Member since: May 17, 2009

Lol, I'm a bargin HUNTER! So I look for good deals then re check for better deals later on, just in case there are a few bucks to be saved. My wife hates it because I'll go to 4 or 5 stores before I make my final decision.

39. darkkjedii

Posts: 31809; Member since: Feb 05, 2011

Damn dude, you have the patience of Job lol. +1

17. iampayne

Posts: 322; Member since: Aug 12, 2013

Wow stop the presses Mr Smurf can't relate to this article lets just chalk it up as stupid and move on. Well thanks for taking the time to comment on this stupid article to lets us simple people know its stupid so we can know to just skip it and go about our way.

22. PapaSmurf

Posts: 10457; Member since: May 14, 2012

You're too stupid to read between the lines aren't you?

32. darkkjedii

Posts: 31809; Member since: Feb 05, 2011

Smurf, just ignore him. Do you dude.

6. Long1

Posts: 399; Member since: May 18, 2013

Android users shop from PC devices too. They are normal ppl and don't like to stay on line, to show their loyality to some brand. And Android products are with bigger discount (cheaper or even free on BF), That's why iFans leave more money there. Don't forget that Android devices have many discounts whole the year, but Apple don't give many other discount options to their fans. And the last , but not least- don't forget that we are talking about U.S. here. Where ppl think that Apple(China) is american company, but Android is from Asia. LOL.

4. ajac09

Posts: 1482; Member since: Sep 30, 2009

lol iphonearena always trying to find a way to make apple look good. I can easily turn this around and say IOS looks for deals after purchasing over priced apple products

7. marbovo

Posts: 658; Member since: May 16, 2013

26. marbovo

Posts: 658; Member since: May 16, 2013

sorry, wrong post...

3. trickster_qc

Posts: 107; Member since: Jun 18, 2013

the fun thing is that most iOS users probably used their apple gear to buy loads of stuff but none of it was apple stuff, since the deals and promotion ongoing for black friday were disappointing at best.

25. marbovo

Posts: 658; Member since: May 16, 2013

Are you sure about that?http://www.phonearena.com/news/40-of-iPads-bo​ught-on-Black-Friday-were-by-Android-smartphone-ow​ners_id49891

40. Pancholo

Posts: 380; Member since: Feb 27, 2012

Loading... Your link is super irrelevant to trickster's statement.

42. marbovo

Posts: 658; Member since: May 16, 2013

It is relevant, look at the charts, it show that apple products were amont the most selling products, which completely opose what trickster have said

2. Username.

Posts: 74; Member since: Nov 25, 2013

iOs users wait the hole year for a bargain to purchase, whats free and much less to pay on Android than iOs. It still equates the same, cause iOs apps are always much dearer than Android apps. Even worse is WP8, they are way expensive than iOs apps: rip off, is WP8. End of the day, iOs users look for bargains, than Android, WP8 users...

5. marbovo

Posts: 658; Member since: May 16, 2013

No man, end of the dey, ios users buy more on their devices than android or wp... the rest is up to you to imagine whatever you want, based on no facts...

8. Long1

Posts: 399; Member since: May 18, 2013

Android products are with bigger discount (cheaper or even free on BF), That's why iFans leave more money there. Don't forget that Android devices have many discounts whole the year, but Apple don't give many other discount options to their fans. Let's see now January , February, March.....what will sell Apple? LOL.

23. marbovo

Posts: 658; Member since: May 16, 2013

Loading...

24. marbovo

Posts: 658; Member since: May 16, 2013

I agree with you about the discounts, but this survey is not about which OS is the most bought on BF, it is about using the device to shop(donĀ“t matter what it is). And it show that ios users buy more products using it's devices, than android users.

30. darkkjedii

Posts: 31809; Member since: Feb 05, 2011

look how people of both camps get all up in an uproar about something so trivial. +1 dude

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