The Apple iPad was responsible for 88% of tablet based Black Friday shopping

The Apple iPad was responsible for 88% of tablet based Black Friday shopping
What are people doing with their Android tablets? Certainly not browsing or shopping.  By all accounts, the Apple iPad still accounts for a large percentage of tablet based web traffic, and this showed up with a figure from IBM showing that Apple's slate was responsible for a whopping 88% of tablet based shopping on Black Friday. Online sales rose 20.7% year-over-year and 16% of that was done on a mobile device, up from 10% last year.

The main device used for these mobile online shopping forays was the Apple iPad. According to IBM, Apple's tablet "generated more traffic than any other tablet or smartphone, reaching nearly 10 percent of online shopping," which was followed by the 8.7% of sales made over the Apple iPhone. All Android devices were responsible for 5.5% of online sales on Friday. Concentrating on sales generated by tablets on Black Friday, the Apple iPad was used in 88.3% of such transactions. The Barnes and Noble Nook, Amazon Kindle and Samsung Galaxy tablets accounted for 3.1%, 2.4% and 1.8% of tablet-related Black Friday shopping respectively.

One stat that IBM failed to compute: how many Android tablets were purchased using an Apple iPad on Black Friday?

source: IBM, BusinessInsider via TUAW

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23 Comments

1. tech2

Posts: 3487; Member since: Oct 26, 2012

Got to say, that last line took me by surprise !!!!!!!! +1 for you Alan F. It doesn't matter where the past was. What matters is where the future will be :)

3. easymomo

Posts: 91; Member since: Jul 04, 2012

Marketing. Even here, I live in Africa, I was aware of this event and I knew Apple was cutting prices on several things.

5. networkdood

Posts: 6330; Member since: Mar 31, 2010

I never really use my phones or tablet to shop - maybe just look - if I am home, I am definitely using my PC to shop. Then, again, I am not a shopaholic.

7. networkdood

Posts: 6330; Member since: Mar 31, 2010

I did use my phone once to get something on ebay, last second transaction win....

6. networkdood

Posts: 6330; Member since: Mar 31, 2010

http://www.phonearena.com/news/Infographic-How-big-was-the-jump-in-online-and-mobile-commerce-for-Black-Friday_id36975 Basically, if you put the two articles together you get that iPads accounted for 88% of tablet-based shopping on Black Friday, and that overall, 10% of all shopping on Black Friday was done on iPads.

8. Jurdiales

Posts: 138; Member since: Oct 10, 2012

Remember, sometimes, when the moon is at "certain position", PhoneArena becomes iPhoneArena, and the site becomes bloated with Apple News... that's the sad true here...

9. Commentator

Posts: 3723; Member since: Aug 16, 2011

Why is that a sad truth? They bloat the site with plenty of Android and WP news too. That's kind of the point isn't it?

11. ajac09

Posts: 1482; Member since: Sep 30, 2009

they rarely push android or anyone else. If its icrap they make sure to let the ENTIRE world know. If its not anything IOS they quietly make articles that make you scratch your head and wonder if they even tried to research

18. darkkjedii

Posts: 31337; Member since: Feb 05, 2011

Ur post is a complete lie. PA gives all these tech companies that same amount of attention. Apple is a big kid on the block, and has a lot of news worthy stuff going on, PA is a tech news site... So what the heck r they supposed to do, eliminate apple just to satisfy some closed minded, narrow minded android fans. I think not.

20. darkkjedii

Posts: 31337; Member since: Feb 05, 2011

Oh, and one more thing. If u don't like the site due to its reporting of apple news, then STHOI. pretty easy to figure those letters out.

22. Commentator

Posts: 3723; Member since: Aug 16, 2011

So, uh, about that: I just performed an extremely scientific experiment that involved a LOT of numbers (I even counted to one-hundred!) and I won't go into the details of it because they're pretty complex (I did a lot of page-skimming) but the results are as follows: of the last 100 PA articles, exactly 10 (+/- 1) articles had to do with Apple. This means that the 10% that PA reports on Apple is actually far less than the 25% or so of smartphone users in the world that use Apple products. Thus it would behoove PA to actually report more on Apple. QED. (I spent like 45 seconds of my life conducting this experiment, show some gratitude please.)

12. nwright94 unregistered

The android fans won't be happy until the windows phone and iOS news is completely gone. I've found android fans on this site more close minded than those on other sites. Nothing wrong with loving what you love, but no need to get their panties in a twist if there's a few apple articles, they're part of the market too, like it or not.

14. chaoticrazor

Posts: 2347; Member since: Aug 28, 2012

exactly, perfectly said when there flood of android articles they still complain anyway. and when one out of say 5 articles is on apple straight away the ''iphonearena'' comments appear its not just android fanboys on here, others want to hear about windows, bb, ios etc im sure there are sites that just deal with android they should go there....but then they wouldnt be able to slate people for what they choose to use

16. darkkjedii

Posts: 31337; Member since: Feb 05, 2011

As usual u r right on point bro. Good post.

19. Jurdiales

Posts: 138; Member since: Oct 10, 2012

well, everyone complains about everything, applefans complains about android, androidfans complains applefans, wpfans complains for both, nobody is happy, so... peace! something in common is that we're talking about RIM's death...

21. chaoticrazor

Posts: 2347; Member since: Aug 28, 2012

nope i dont want bb to go into the pages of history, im hoping for bb10 to bring them back. im bored of the 2 os's with the hordes behind them wp8 has started gaining traction and i hope will make it a 3 way. theres always room for more. yes everyones complains but certain ones on here go beyond that, they make it a priority to slag off apple or windows etc. im focusing on the android fanboys as the past 2 weeks they have really got up themselves and have developed a undeserved superiority complex just because they use android

23. Jurdiales

Posts: 138; Member since: Oct 10, 2012

whatever, i dont want to fight... im hoping for more OS's too, because it makes that OS developers create more features, and it creates a more competitive ecosystem, like the automotive market, for example.

24. chaoticrazor

Posts: 2347; Member since: Aug 28, 2012

i dont get that, no one here is trying to start a fight you said your ''opinion'' i gave mine and true more competition means company's will step there game up or risk been forgotten

10. ajac09

Posts: 1482; Member since: Sep 30, 2009

Seeing as how most android tablets are not 3g(or 4g) enabled and people are out and about I dont think we would see other wise..

25. networkdood

Posts: 6330; Member since: Mar 31, 2010

26. jphillips63

Posts: 253; Member since: Jan 04, 2012

Well I'm one of the guilty parties who purchased the new ipad on Black Friday. Apple had it 61.00 cheaper so I jumped on it. Google really is bad at marketing I'm afraid I was hoping to see the Nexus 10 in some stores on BF but that didn't happen so I bit the bullet and got the Ipad 4 in 64 gig. I have an original Xoom and this Ipad blows the xoom out with screen resolution and how accurate the colors are. As a Photgrapher I need a screen to show the accuracy of my work and the xoom just didn't do that.

27. sudbury78

Posts: 136; Member since: Jul 12, 2012

I've switched my allegiance to android phones after 3 years of iOS but nothing can or will touch the iPad. Stop kidding yourselves.

28. Twisted247

Posts: 282; Member since: Oct 12, 2012

Ya big deal Apple was the higher shopped tablet on black Friday just like Obama was reelected, this just proves the Sheeple are still alive and well. Apple followers are like Obama followers = blindly follow what they are told without question, and accept when they are told what is good for them. Rather then doing research and making an informed decision. So sad. .

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