Apple drags its hardware guru Bob Mansfield out of retirement to help with the next-gen iGadgets

Apple drags its hardware guru Bob Mansfield out of retirement to help with the next-gen iGadgets
Apple knows perfectly well that the only thing between its current record share price, and it becoming the first trillion dollar company, are the next products it will come up with. 

The challenge to prove itself without Steve Jobs' intuition for what gadgets people really want, will be the most daunting task on the way to that goal. The new iPad and the next iPhone, which will account for the vast majority of its profits very soon, are all products that have been concieved and ironed out under Jobs, but now comes the challenge of what's next.

Tim Cook is quite aware of that pressing issue, so he seems to be gathering the proven troopers together for the post-Jobs Apple era. Going so far as taking Bob Mansfield out of his retirement, that was announced in June, Tim Cook also promoted Dan Riccio to a Senior VP position, and both are the hardware engineering gurus of Apple, so a huge push is going into that direction, apparently. Whether it is for the Apple TV device, or for the iPhone and iPad that come after the 2012 editions, having proven people that can execute the Apple way around will certainly be beneficial. 

Tim Cook also wants Craig Federighi to stick around, obviously, as he got bumped from VP to Senior VP as well, who will be in charge of software development for the Mac line.

source: Apple

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12 Comments

1. neutralguy

Posts: 1152; Member since: Apr 30, 2012

They should hire me. I know a lot. :))

5. MeoCao unregistered

Haha, this would be a waste of talent, you should replace Tim Cook himself.

6. neutralguy

Posts: 1152; Member since: Apr 30, 2012

Nahh, that would be rude. But, it could work you know.:))

11. The_Godfather

Posts: 196; Member since: Apr 26, 2012

Well said mate....they should replace Tim Cook and do a tie up with Microsoft :)

2. The_Godfather

Posts: 196; Member since: Apr 26, 2012

No one can change the dark future of Apple now. Not even Steve Jobs..!!! Apple had its days which are going to be over very soon.

8. sithvenger

Posts: 371; Member since: Aug 25, 2012

Howa the future dark when the company is currently more valuable than when he was running it? It seems u jus don't like apple, but do ur research before making uninformed comments like that one.

9. The_Godfather

Posts: 196; Member since: Apr 26, 2012

Do a little research on what? I don't give a F what you say. M sticking with ma point "Apple's days are going to be over very soon"...Not you or any other person can save its future. Anyways best of luck for the new iPhone 5 or whateva they call it. Apple iPhone 5 -----> Same s**tty design, same s**tty iOS with high price tag on it. Wish you luck mate for you and your future...lolzzz

12. Azure01

Posts: 127; Member since: Aug 16, 2011

But they're on the way to becoming the first trillion dollar company...how the hell are their days numbered? Come on I think that statement is beyond ridiculous at this point. Don't choose sides just laugh at the idiot fanboys.

3. MeoCao unregistered

Siri now reflects Apple's brand: a half baked product marketed as premium one.

4. RaKithAPeiRiZ

Posts: 1488; Member since: Dec 29, 2011

iFatherland needs you .....

7. ibap

Posts: 865; Member since: Sep 09, 2009

A sign of intellectual vacancy - Jobs singular vision drove anyone with any imagination of their own out of the org - so revert to the ones that may have absorbed some of his.

10. bkb01

Posts: 43; Member since: Aug 21, 2012

Chris Farley is ALIVE!!!!!

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