Apple AR will take at least 1-2 years to happen, says analyst


Sometimes you have to wonder what happens in Ming-chi Kuo's mind. The KGI Securities analyst has already reached exalted status with all Apple watchers, thanks to his spot-on predictions about the iPhone creators. This time the master has spoken regarding Apple's AR technology.

According to a research note sent to investors, Kuo predicts that users will have to wait for one or two years at the very least, before they can get their hands on Apple branded AR tech. He believes that AR and VR technology is currently too bulky for a company like Apple, which puts its eggs mostly in the user experience basket.

However, it seems that AR is something Apple is looking into, considering Tim Cook's statements in the past few months. In July he confirmed that the company is going to make a big investment in AR and VR technology. More recently, in September, Cook showed great enthusiasm when he discussed AR with ABC News.

When you add the recent acquisitions of small AR and VR companies such as Faceshift, Metaio and Flyby Media to the mix, everything starts to fall into place. And since Tim Cook and company have recently filed several patents for AR and VR tech, we can easily see where this is going.

If Kuo is to be believed (and we're quite inclined to believe him), Apple might focus on AR for more than just their handhelds. Rumors have surfaced in March last year about Apple working on a self-driving car, utilizing some AR tech in it too. However, they were recently replaced with reports, saying that the creator of the iPhone is scaling the project down to working on underlying technology only, instead of developing a whole new vehicle.

Will this hold true, remains to be seen, but if Apple plays its cards right, it might not be late to the race after all.

source: AppleInsider

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19 Comments

1. DavMor0069

Posts: 266; Member since: Dec 09, 2015

AR itself will take even longer for it to achieve its true potential. Tango and hololens are just the start.

2. emmawilliam834

Posts: 241; Member since: Feb 09, 2016

source link not opening.

3. emmawilliam834

Posts: 241; Member since: Feb 09, 2016

Apple spent almost $5 Billion in R&D in the six months upto April this year. This was an increase of 30%. They are definitely up to something.

9. marorun

Posts: 5029; Member since: Mar 30, 2015

Yep they had to do something to improve iPhone.

4. NarutoKage14

Posts: 1314; Member since: Aug 31, 2016

As always Apple is waiting for others to do the leg work on new tech before jumping in and claiming Steve Jobs invented it 30 years ago.

5. kiko007

Posts: 7493; Member since: Feb 17, 2016

"As always Apple is waiting for others to do the leg work on new tech before jumping in and claiming Steve Jobs invented it 30 years ago" This is why I think the majority of readers here don't actually read. They have been working on AR for YEARS now. The staff they have is about as good (if not slightly better) than Microsoft's HoloLens team, and they've been raising their R&D budget consistently. Do people actually think this s**t pops up out of thin air? It takes time to perfect this stuff man.

7. Unordinary unregistered

Why put the effort into explaining common sense to this baboon lol? Dude is as literate as a lego brick

8. cmdacos

Posts: 3974; Member since: Nov 01, 2016

How do you know the Apple staff is just as good or better then Microsoft when they haven't done anything yet??

10. marorun

Posts: 5029; Member since: Mar 30, 2015

I was going to ask thats. i searched the web and found nothing on apple AR at all. So this is basically wishful thinking nothing more.

12. kiko007

Posts: 7493; Member since: Feb 17, 2016

http://www.macrumors.com/roundup/apple-vr-project/ The first f**king search result. How hard was that to find? What search engine are you using.......Yahoo?

14. sgodsell

Posts: 7042; Member since: Mar 16, 2013

Your an idiot kiko007. Even the link you posted stated that Apple started with a small team working on AR in March 2015. Sure it even stated that Apple was working on Augmented reality before this with phone apps. But so was everyone else, and their aunts and uncles as well. So to sum it up, Apple is new to AR and VR.

15. kiko007

Posts: 7493; Member since: Feb 17, 2016

"Your an idiot kiko007" *You're.......dumbass "Even the link you posted stated that Apple started with a small team working on AR in March 2015. Sure it even stated that Apple was working on Augmented reality before this with phone apps. But so was everyone else, and their aunts and uncles as well." So basically........ you're contradicting any point you had? You can't say "they weren't" and then "so was everyone else" and not expect to be called out for it. I'm probably going to hell for asking, but......are you slow? "So to sum it up, Apple is new to AR and VR." Disregard the prior question. I have my answer in this sentence....... you're definitely mentally handicapped in some form or fashion.

16. sgodsell

Posts: 7042; Member since: Mar 16, 2013

See you continue down the path of being a real moron. You see there is tons of Augmented reality apps for many platforms, including iOS. I remember running a car driving Augmented reality app back in 2010. It would even give you an audio warning if you were getting too close to the car in front of you. There is AR apps for museums, walking around and site seeing, and more. However you need hardware and software in order to go to the next level of Augmented reality. This is where platforms using Tango or Hololens come into play. So where is Apples version of something like those AR platforms? Oh, wait it's no where you moron. You need hardware and software. So where is the hardware that Apple is using? Hmm. Yeah, right Apple has been working on it for a while, my @$$ they have been working on it for a while. Kiko007 please show us a link on the hardware or software for their next version? Please I dare you. I guess you will have to wait when the others release their versions. Then Apple will come out with something similar or related to what anyone else came out with first. You are an Apple Zealot who has been sucking up to Tim too much.

17. kiko007

Posts: 7493; Member since: Feb 17, 2016

Wow. Just......wow! You're a special snowflake man......really special.

19. Leo_MC

Posts: 6942; Member since: Dec 02, 2011

Why the f**k is so important who did what first and how long it took to do it?!

13. kiko007

Posts: 7493; Member since: Feb 17, 2016

"So this is basically wishful thinking nothing more" Your life in a nutshell I take it -_-........

11. kiko007

Posts: 7493; Member since: Feb 17, 2016

There's this thing called 'research'........

18. ibend

Posts: 6747; Member since: Sep 30, 2014

because it's APPLE

6. Unordinary unregistered

You got that right! /s

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