Success of "Poke-man Go" has Tim Cook expecting big things for AR

Success of
Apple CEO Tim Cook is so impressed with augmented reality, that he said that Apple is going to make a big investment in AR over the long run. During the conference call following the company's fiscal third quarter earnings report, Cook said that AR is going to be "Huge." He obviously came to that conclusion following the amazing success of the game that the Apple CEO called "Poke-man Go."

While it isn't clear how Apple would use AR, Cook did say that the platform provides good opportunities for consumers, and apparently Apple itself. Apple has made acquisitions of AR firms in the past, such as Metaio, Faceshift, and Flyby Media.

While Tim Cook couldn't pronounce the name of the game correctly, Pokemon Go did set a record last week in the App Store for generating the most downloads during a game's opening week.

source: Apple via PocketLint



1. ibend

Posts: 6747; Member since: Sep 30, 2014

slowpoke.. (its pokemon name)

6. yoghibawono

Posts: 240; Member since: May 04, 2016

i see what you did there ~~ ~~ ( .) ( .)

12. cheetah2k

Posts: 2225; Member since: Jan 16, 2011

Tim Cock has already missed the boat LOL!

2. kiko007

Posts: 7493; Member since: Feb 17, 2016

Interesting. I find AR to have a lot more uses than VR, but with Apple's track record of the "wait and see" approach, I don't expect hardware anytime soon. MSFT seems to have a firm lead over both Apple and Google in this field with the HoloLens. P.S. Yes, I know HoloLens happens to be considered "Mixed Reality". P.P.S I also know of Google Glass and the train wreck it turned out to be. HoloLens is in a different league......playing a different sport......on another an alternate universe lol :D.

4. Back_from_beyond

Posts: 1377; Member since: Sep 04, 2015

Google Glass was never intended as an AR product, it's considered an optical head-mounted display, basically a HUD. You can't compare it to Microsoft's HoloLens. As for how big AR is gonna be, well chances are two months from now only die-hard Poké-fans will still be playing Pokémon Go and it's userbase will drop to maybe 10 million. Others will move on to the next hype in mobile gaming and by the end of the year VR on the major consoles.

7. Papa_Ji

Posts: 839; Member since: Jun 27, 2016

What you can expect from a dumb company...... Just "wait and see...." others and copy them later.... I know why AR is more useful because your iToy can't compete with today's mobile VRs...

3. Unordinary unregistered

I just want an app to check out how rims would legitly look on my new ride by just pointing the camera at it.

5. JMartin22

Posts: 2369; Member since: Apr 30, 2013

I've always turned off the AR on Pokémon GO since it makes aiming more inconvenient. Besides, it doesn't look good to me when a Pokémon pops on on my screen, showing it on my leg or bed or just floating in the air. AR needs to transcend portable screens or screens altogether. But that's not going to happen in our lifetime. It doesn't look authentic or convincing right now.

8. Charlie2k

Posts: 121; Member since: Jan 11, 2016

Alan was just about to mention that Microsoft, as usual, was long ahead of time and have created the amazing Hololens and also rewrite the article and mention how slow to the ball Apple is. - In a parallel universe.

9. trojan_horse

Posts: 5868; Member since: May 06, 2016

I'm waiting for better enticing AR games, not some childish Pokemon Go.

11. Amroze

Posts: 597; Member since: Jul 04, 2016

Yeah. Like Modern combat and Nova and RealRacing.

10. Macready

Posts: 1817; Member since: Dec 08, 2014

Cringeworthy to see Tim trying to have Apple ride the Pokemon Go bandwagon, by emphasizing how important the App store is for the success of these apps and stating that the iPhones are especially developed to make the best out of the AR experience.... Almost a desperate attempt to prove the company is ahead of the curve, something you'd expect more from certain other (newer) players on the market. Especially ironic too since the success outside of the US mostly started without the help of the official app stores, but rather mirror links or spreading of the APK between players themselves.

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