Success of "Poke-man Go" has Tim Cook expecting big things for AR
While it isn't clear how Apple would use AR, Cook did say that the platform provides good opportunities for consumers, and apparently Apple itself. Apple has made acquisitions of AR firms in the past, such as Metaio, Faceshift, and Flyby Media.
While Tim Cook couldn't pronounce the name of the game correctly, Pokemon Go did set a record last week in the App Store for generating the most downloads during a game's opening week.
source: Apple via PocketLint