Success of "Poke-man Go" has Tim Cook expecting big things for AR

Success of "Poke-man Go" has Tim Cook expecting big things for AR
Apple CEO Tim Cook is so impressed with augmented reality, that he said that Apple is going to make a big investment in AR over the long run. During the conference call following the company's fiscal third quarter earnings report, Cook said that AR is going to be "Huge." He obviously came to that conclusion following the amazing success of the game that the Apple CEO called "Poke-man Go."

While it isn't clear how Apple would use AR, Cook did say that the platform provides good opportunities for consumers, and apparently Apple itself. Apple has made acquisitions of AR firms in the past, such as Metaio, Faceshift, and Flyby Media.

While Tim Cook couldn't pronounce the name of the game correctly, Pokemon Go did set a record last week in the App Store for generating the most downloads during a game's opening week.

source: Apple via PocketLint

FEATURED VIDEO

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.
FCC OKs Cingular's purchase of AT&T Wireless