Notification Center

This is our new notification center. Inside, you will find updates on the most important things happening right now.


Hmm, push notifications seem to be disabled in your browser. You can enable them from the 'Settings' icon in the URL bar of your browser.

Success of "Poke-man Go" has Tim Cook expecting big things for AR

Success of "Poke-man Go" has Tim Cook expecting big things for AR
Apple CEO Tim Cook is so impressed with augmented reality, that he said that Apple is going to make a big investment in AR over the long run. During the conference call following the company's fiscal third quarter earnings report, Cook said that AR is going to be "Huge." He obviously came to that conclusion following the amazing success of the game that the Apple CEO called "Poke-man Go."

While it isn't clear how Apple would use AR, Cook did say that the platform provides good opportunities for consumers, and apparently Apple itself. Apple has made acquisitions of AR firms in the past, such as Metaio, Faceshift, and Flyby Media.

While Tim Cook couldn't pronounce the name of the game correctly, Pokemon Go did set a record last week in the App Store for generating the most downloads during a game's opening week.

source: Apple via PocketLint

New reasons to get excited every week

Get the most important news, reviews and deals in mobile tech delivered straight to your inbox

FCC OKs Cingular\'s purchase of AT&T Wireless