The ZTE Geek, the world's first Tegra 4-powered smartphone has had a rocky start, and we're unsure whether the way ZTE handled it all spells professionalism or the very opposite.
Let's dial back all the way to the beginning of April. The ZTE Geek was showcased during the Intel Developer Forum (IDF) in Beijing, probably because at that time it was said to be powered by a 2GHz dual-core Intel Atom chipset and sport some otherwise upper mid-range specs, like a 720p screen. The Intel version of the Geek was slated for a Q3 launch.
That didn't last. A few months later in July, a TENAA certification (China's FCC equivalent) spoiled whatever surprise there may have been by spilling the beans on a new, overhauled version of the ZTE Geek, at least hardware-wise. The new Geek now had NVDIA's latest and greatest Tegra 4 SoC on the inside, and the aforementioned 720p screen got a bump to 1080p – a pretty healthy (and much needed) upgrade, if you're targeting the high end in today's climate. Companies, however, don't usually like it when their products are unveiled without their consent (or a level of preparedness), so ZTE went ahead and jumped right in, “announcing” the ZTE Geek with the help of a few snaps posted on the manufacturer's Weibo account. Ouch.
So how do you make the best of such a mess? Unveil the handset once again, making it officially official. For the second time. That's right, ZTE has just launched the Geek with an appropriate amount of fanfare during Beijing's International Telecommunication Exhibition. The specs, luckily, haven't changed from the last time – it's still a 5-inch 1080p device powered by a 1.8GHz quad-core Tegra 4 system-on-chip. It's got the respectable 2GB of RAM, though the battery, at 2300mAh, is kind of underwhelming. What's more, the ZTE flagship is currently available only on China Mobile's network, and it will unfortunately not support 3G outside of the country for the time being. Luckily, the price point that ZTE has achieved with the Geek is pretty impressive and makes up for the messy introduction: the ZTE Geek costs only 1888 Yuan, or about $308.