Windows Phone makes gains against Android and iOS at BlackBerry’s expense
Now when a smaller piece of the pie is being discussed, any gains or losses represent a much more notable percentage versus the bigger players. We are offering that context because that is the reality of research provided by Kantar Worldpanel ComTech.
For the first calendar quarter of 2013, Windows Phone accounted for 5.6% of all smartphones. That is up from 3.7% a year ago, representing a 50% increase (see how those numbers can be played?). BlackBerry dipped from 2.6% to 0.9% in the same period. Android gained from 47.9% to 49.3% while iOS dipped a bit from 44.6% to 43.7%.
Kantar explains Windows Phone success is due to first time smartphone buyers. 52% of those it surveyed had upgraded from a feature phone. 55% of iPhone users had switched from another smartphone, and 51% of Android users had done the same. Kantar analyst Mary-Ann Parlato says that with half of American mobile phone users still using feature phones, these numbers could work to Microsoft’s advantage, particularly over the next year.
1. Timmehor (Posts: 599; Member since: 09 Mar 2013)
Awesome, but there's a big gap between Windows and Apple/Android.
22. UrbanPhantom (Posts: 949; Member since: 30 Oct 2012)
Wait another two years, and you won't be bragging...
24. g2a5b0e (Posts: 3292; Member since: 08 Jun 2012)
That didn't sound like bragging. He was clearly just stating a fact.
25. haseebzahid (Posts: 1850; Member since: 22 Feb 2012)
dont be rude to the honest guy :\ while fact is all OS market share has fluctuated only 2-5% max and this is how is always works
26. UrbanPhantom (Posts: 949; Member since: 30 Oct 2012)
The growth of WP8 market-share is not a mere fluctuation, but you'll find that out later after it digs it's claws into both Android and iOS, and takes them down a notch. Wait and see what's comin' round ;o)
It may take a few years, but Microsoft always plays the long game, and usually wins too...
31. haseebzahid (Posts: 1850; Member since: 22 Feb 2012)
i meant exaclty that what u said by fluctuations my bad, wrong word i guess
49. sprockkets (Posts: 1527; Member since: 16 Jan 2012)
The old WM never went above 25%, and most of that was due to palm giving up and going WM with the Treo 700w.
35. Timmehor (Posts: 599; Member since: 09 Mar 2013)
Sorry? I'm just a bigger fan of WP as you! As G2 said ... i'm stating a clear fact. Hopefully in 2 years we will be bragging about WP ;D
48. UrbanPhantom (Posts: 949; Member since: 30 Oct 2012)
Fair enough - we'll let this matter go - but don't let me see you with that ugly iPhone in your hand again ;o)
56. Timmehor (Posts: 599; Member since: 09 Mar 2013)
"Quick, i'm getting heaps of dislikes, lets quickly make a bad joke against apple ... ill sure get likes then." - UrbanPhantom, 2013.
51. Aeires (unregistered)
Same thing they said when WP was first introduced. And how long ago was that?
WP will increase, but it'll take Herculean efforts to pass either iOS or Android. It certainly won't drive either of them out of business.
53. UrbanPhantom (Posts: 949; Member since: 30 Oct 2012)
WP8 with the NT kernal was introduced about six months ago, and now commands nearly six percent of the global smartphone market. I could care a less what existed before this version of the OS; WP8 didn't evolve from Windows CE/Mobile code, which makes it different in virtually every respect except the name...
55. KennethP4V (Posts: 33; Member since: 15 Mar 2013)
but windows phone 8 is after all a successor of the windows phone line. if you say windows phone 8 with NT out 6 months and therefore, WP is only 6 months old then that's the most brain washed argument. Then droidfan can all say Android Jellybean is just different from every other android, and it's only been around 1 yr and it's the most dominant. iOS 6 is out a few months ago as well, and it's the 2nd most dominant. So what's so special about WP 8 being out 6 months ago and having only 7% of the market share?
57. Aeires (unregistered)
First WP7, then WP7.5, now WP8. I'm not talking about WinMobile. Same arguments are being presented now about WP8 that were said about WP7 and we're still waiting for them to come true. While I do believe WP will increase due to better handsets, like I originally said, it's not going to be the dominant mobile OS, at least for a very long time, if at all.
42. Dastrix (unregistered)
Microsoft and Nokia are about to rumble!
2. papss (unregistered)
Not bad considering.. While not huge it is a good jump up securing 3rd pretty handily
11. Droid_X_Doug (Posts: 5993; Member since: 22 Dec 2010)
The real story here is the extent to which BB is cratering. At this rate of decline, BB will be reduced to rounding error. Probably by end of 2013.
29. TheMan (Posts: 434; Member since: 21 Sep 2012)
Cratering, yes, because it was offering 1-2 year old products in a segment where users expected new products launches measured in months.
Will the B10's save BB? Who knows, but I expect the products to deflect the needle.
3. Berzerk000 (Posts: 4166; Member since: 26 Jun 2011)
WP should really overtake iOS. I mean seriously, if Apple is just going to stick with the same basic UI and not bring anything new with iOS 7, they should just get out of the industry. Or they should stick with budget devices that are meant for first time smartphone users and are just the stepping stone to getting a more advanced smartphone; like a WP, Android, or BB10 device.
I'm not trying to troll or anything, really, but at this point iOS is just wasted space in the smartphone market. They have nothing worth offering that other OS's don't already have, except maybe an easy to use UI (but I don't really think WP, Android, or BB10 are complicated either), which is why they should move to budget phones for first time smartphone buyers or just remove themselves altogether.
Good on WP for gaining momentum, let's hope Google, Apple, Microsoft, and Blackberry make this a productive and competitive year for mobile OS; if not, get rid of the weakest link.
8. jedpatrickdatu (Posts: 161; Member since: 24 Jan 2013)
I agree, iOS is more of a first-time smartphone OS. WP is simple as well but at least offers something new. Apple should really spice up their software, though recent talks suggest they do have something of the kind in the works.
9. Tre-Nitty (Posts: 462; Member since: 16 Nov 2010)
Actually, this is the dumbest post ever. You suggested that Apple should get out of the industry. Smh, do you have any idea what that would do to the mobile industry? What an uneducated post.
12. willard12 (Posts: 1094; Member since: 04 Jul 2012)
It would absolutely kill the legal industry.
14. Berzerk000 (Posts: 4166; Member since: 26 Jun 2011)
Well, me saying for them to get out of it was a bit extreme, but really, what are they offering that other operating systems don't? Please, tell me, what would it do to the mobile industry if they transitioned to entry level devices? If Apple moves to entry level territory but kept all their services that support the iPhone, what would change exactly?
People would move away from the iPhone gradually over the course of 2 or 3 years, after the iPhone 5 gets old and people start to get upgrades again. Apple's market share would be distributed among Android, WP, and BB10, but they would still keep a margin of it for the first time smartphone users. Is that a bad thing? No, not at all.
What is there to lose if Apple got out of the high end competition? Nothing, because they haven't offered anything useful to it for a couple years now.
Do you think with less competition the industry would slow down in progress? That's not really a problem, there's still plenty of competition, Android OEMs mainly compete between themselves aside from Samsung who directly targets Apple. WP and BB will obviously still compete, because they still have very little market share and need to compete in order to survive (especially BB).
All Apple is doing is pushing other manufacturers to make more ads, not make better products. BB and WP are going to compete regardless if Apple is there or not, and (most) Android manufacturers already offer much more than Apple does, even with their mid ranged handsets.
16. Timmehor (Posts: 599; Member since: 09 Mar 2013)
I have a feeling this is Apple last year of the "same old same old", something new is stirring around in Apple, and it's much needed.
18. Berzerk000 (Posts: 4166; Member since: 26 Jun 2011)
I certainly hope so. I personally don't even care if they keep the same design and screen size as the iPhone 5, as long as there is completely new software and there is hardware to support it, I will be satisfied.
4. SemperFiV12 (Posts: 934; Member since: 09 Nov 2010)
Day by day. Step by step. Until they release a phablet, which should open up more of the market for them.
6. JojoGo101 (Posts: 211; Member since: 17 Dec 2012)
LOL BB10 fail.
I actually like BB7 still considering the prices that aren't bad. xD
15. Hemlocke (unregistered)
They are still releasing the Z10 in countries, and now the Q10. Their roadmap is ambitious, and if you liked BB7, you should really try BB10. The apps aren't there yet, but the software is slick and powerful, and it will be especially so when they jump to better hardware later this year.
38. -box- (Posts: 3955; Member since: 04 Jan 2012)
so, the same story as WP but with less appeal and one flailing OEM?
43. Dastrix (unregistered)
For the record, ambitious is not synonymous with successful.
13. KiranPAUSER (Posts: 73; Member since: 15 Feb 2013)
If ios doesn't bring anything new to the table, i think their market share will drop to 20% as the hardcore iphone lover will run out of their patience for something new.
17. Whateverman (Posts: 3236; Member since: 17 May 2009)
Congratulations to M$. They're putting up a good fight.
19. xperiaDROID (banned) (Posts: 5629; Member since: 08 Mar 2013)
Wow! That's surprising! So, now is Microsoft's Windows Phone turn to fight back!
(sigh) BlackBerry, keep it up, I don't want to see any "RIP RIM", "RIP BB". Good luck BB!
20. jroc74 (Posts: 5261; Member since: 30 Dec 2010)
Wait a min....if iOS dropped some too, wouldnt it be at the expense of iOS too? Or are we to assume its impossible to think iOS could lose market share to WP?
21. Muzhhur (Posts: 256; Member since: 14 Sep 2012)
1 year OS vs 6 years OS not bad but not enough, I recently switch from iPhone 4s to Lumia 920, Now I know what can real Smartphone can do
27. TheBitterTruth (unregistered)
Windows is only succeding beacuse of Lumia series. Not beacuse of ATIV and HTC 8* series. HAIL NOKIA!
30. UrbanPhantom (Posts: 949; Member since: 30 Oct 2012)
You got that right - WP8 is basically Lumia, with HTC and Samsung putting little effort into promoting the platform. Samsung has another agenda, which entails promoting their own Tizen OS, and so I don't expect much from them. HTC might release something new for WP8 soon to replace the 8X, but if not then Nokia will simply burn up the runway and keep this growing market segment to themselves only...
44. Dastrix (unregistered)
Agreed! I can clearly see why Nokia stands behind WP. Besides, WP = Lumia! As for HTC, I'm quite confused. I don't really know where it stands. Most people do not walk into a store and ask for an Android other than Samsung. It's also not like HTC is the face of WP, as opposed to Nokia.
28. longtian (Posts: 24; Member since: 13 Apr 2013)
Who do user experience well, who will win the market first.
32. ArtSim98 (Posts: 3472; Member since: 21 Dec 2012)
WP is so well designed! I love it! It deserves this!
50. akki20892 (Posts: 3767; Member since: 04 Feb 2013)
wait one more year u will see huge difference in WP.
36. aco96 (Posts: 225; Member since: 12 Oct 2012)
My mum has Nokia Lumia 900. It's an amazing phone. I can't believe that single core with WP 7.8 is as fast as Quad-core with Jelly Bean. Her previous phone was Optimus 2X. Lumia kicks it's ass :)
And one more thing - Windows Phone HAS many great and useful apps and games :)
39. ahhxd717 (Posts: 330; Member since: 08 Dec 2011)
Good to hear. I'll probably get an Android with my upgrade, but I'll always consider WP. I use one almost daily and I'll say the amount of apps (especially popular ones) has risen a good amount in the last months. I'd say by year end, they should have most of the big apps in order to attract more market share.
40. Edmund (Posts: 656; Member since: 13 Jul 2012)
What phone arena fails to point out is that Android actually lost market share last month (March). More importantly, it was at the expense of android:
I've seen a lot of bias reporting, but this definitely takes the cake
52. Aeires (unregistered)
This report is about the entire quarter, your link shows each month so it's not bias. If you look at Android for the entire quarter, the average is up so it's how you interpret the data.
The two things clear from the link is iOS is down and WP is up. The rest are about the same.
41. jericalvarez (Posts: 7; Member since: 27 Apr 2013)
Microsoft Windows OS has a market share of 80%
Microsoft Windows Phone OS has a market share of 5.6%
47. haseebzahid (Posts: 1850; Member since: 22 Feb 2012)
Windows around from 1983 when GUI was build back then
WindowsPhone8 is around from november 2012
While Windowsphone7 was in 2011 but wp8 is totally different stroy although with same UI
how can u judge the Market sahre of 30 years old OS with 6 months old one
45. RaniDigital (Posts: 3; Member since: 27 Apr 2013)
At the pricing that these companies charge for phones there is more than enough room for 4 successful platforms.
Windows Phone has long since held back by primiarly only being available on AT&T. I think more than anything is we're seeing the result of having Verizon carrying and supporting Windows Phones now. T-Mobile tends to only get the mid-range phones and they do reasonably well selling them. Sprint is due to get a couple WP8 devices in the next month or two. That should result in another 1% increase alone by default.
Nokia should have pushed to get the 510 on all major and minor carriers around the world. It is priced really cheap, offers amazing value too.
54. Antonyjoseph (Posts: 216; Member since: 06 Apr 2013)
The Nokia Lumia 520 is sold out in most stores in India and China. Nokia as of now is not able to meet the unexpected demand this phone has generated. The Lumia 720 doesn't seem to be generating that much enthusiasm.