The logo was first shown by Chinese website cnBeta, and it has been subsequently confirmed by sources at The Verge. It’s not yet official, but there seem to be multiple independent sources confirming the logo change.
The new logo draws heavily on the Metro design aesthetic, which shouldn’t be a surprise, since the touch-driven user experience of Windows 8 is getting top billing. Gone is the multi-colored waving flag that has graced Windows for over a decade. Instead we get a monochromatic logo with an angular “flag” that looks more like a window (or more like a group of Live Tiles).
The new logo will apparently be officially revealed in the consumer preview that is expected near the end of the month, and the redesigned logo may be used to reinforce the marketing campaign for Windows 8, which is reported to be “Windows reimagined”.
What do you guys think? Is it a needed breath of fresh air, or is Microsoft fixing something that wasn’t broke?
source: cnBeta, The Verge