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What can't be fixed with money, can be fixed with more money - Microsoft goes all out with app development

Posted: , by Daniel P.

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What can't be fixed with money, can be fixed with more money - Microsoft goes all out with app development
The old saying in the title applies perfectly to Microsoft, which is firmly decided to catch up for a “missed generation” (Ballmer quote) with Windows Phone 7. The Redmond software giant has a few months to ensure a steady stream of mobile applications which will enhance its WP7 devices.

Given the short timeframe, Microsoft has chosen the most direct approach to developers' hearts – cash. By providing them with free test devices and tools, covering development and marketing costs, or straight out guaranteeing app revenues, Microsoft outlays more financial incentives than it ever did with Windows Mobile. At least four of the big names in applications development have been approached and given the terms of the incentives, despite that they have their hands full with iOS and Android.

Windows Mobile had the best selection of third party apps before the iPhone altered the playing field, but they are mostly outdated, and not compatible with WP7. We can be fairly sure that right out of the box, Windows Phone 7 devices will join the immensely popular Microsoft ecosystem (Microsoft Office, Windows Live, Exchange, Hotmail, Bing Maps, Zune, Xbox Live), and play nice with your Windows rig. To reach the state of “there's an app for that”, however, Windows Phone 7 will have to attract developers, and Microsoft seems to be fully aware of the stakes.

source: Bloomberg

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posted on 20 Oct 2010, 01:47

1. hawk62 (Posts: 320; Member since: 21 Nov 2009)


Now just copy the app store and they could beat android the app store is a great way to find buy look up search etc etc apps that the droid market is missing

posted on 14 Jul 2010, 09:46

7. DonkeyPunched (Posts: 321; Member since: 10 Jan 2010)


Exactly. I hope they don't run into the same mistake Android has. Yea, there is the option of downloading apps that aren't from the market, but you shouldn't exactly have to. Since they have certain standards, I'm guessing that their apps will be compatible with all WP7 phones.

posted on 15 Jul 2010, 12:26

14. remixfa (Posts: 13902; Member since: 19 Dec 2008)


windows 7 has "minimum standards" out of the gates for the phones.. so there shouldnt be the android fragmenting issue. It will be interesting to see if MS can do the severe overhaul it needed to do to be back "in the game". Competition is a wonderful thing.

posted on 14 Jul 2010, 07:07

2. ilia1986 (unregistered)


Ooops. Big problem there mate. Can't copy the app store, because Apple has everything patented - and can't copy the apps themselves - because of the same reason as well. Unless a significant portion of the app store devs will also start developing for WM - which is extremely unlikely to happen. That is unless M$ just gives em 5,000$ or something on every second of spending their time coding apps for WP7.. WM ---> Kin 1\2 ----> WP7. The first two are dead. I'm pretty sure that we all know where all of this is going as well.

posted on 14 Jul 2010, 08:43

5. Kohai (Posts: 12; Member since: 04 Jun 2010)


IMHO you are very very wrong. They are focusing in two areas: gaming and business and they can excell in both: gaming is crap in android and business is the like in iOS. Their XBox knowledge and office ecosystem can grant them a success. Maybe not like iOS or Android but they will definitely be a player in the mobile business.

posted on 14 Jul 2010, 09:47

8. DonkeyPunched (Posts: 321; Member since: 10 Jan 2010)


Excell? Or excel as in Microsoft Excel? ;]

posted on 14 Jul 2010, 10:31

9. ilia1986 (unregistered)


Gaming might be "crap" on Android - but it's very very strong on the iPhone. And what can MS do with gaming that others cant? It's not like in the Console world where you have only one true competitor (PS3). Remember that when MS has entered that market with the first Xbox (which was dominated by the PS2) - it took them an insane amount of effort to position themselves where they are now. And it cost them so much that had it been another company - it would have been bankrupt by now. At the start they were losing hundreds of dollars for every Xbox sold just so they can stay with the competition. Do you honestly believe that MS has enough resources to pull anything like this again - in a market already dominated by iPhone, Android, and RIM (thats 3 companies), and already after huge profit losses because of Kin, WM 6.x failures cancelled Courier and Slate projects, and etc etc etc? I seriously doubt it.

posted on 14 Jul 2010, 14:20

10. BlackSirius16 (Posts: 84; Member since: 21 May 2010)


gamings not crap on android, i have great experiences everyday!

posted on 14 Jul 2010, 19:46

12. Kiltlifter (Posts: 742; Member since: 11 Dec 2008)


@ilia So microsoft if the only company losing money on the console? Nintendo and Sony also sell the console under costs becuase they make more money form licensing to game developers to make up lost revenue, Just like cell phone companies do subsidizing phones for data revenue. "Do you honestly believe... " YES! This isn't Apple we are talking about, this is Microsoft, they have the most revenue of any company in the World and are the number one selling software company in the world... Yes they do have the money, the resources, the supply chain, and the know-how to market, distribute and develop products and technology and get them to consumers/manufacturers to make it happen. You all trash talk Windows Mobile, the only reason apple entered the smartphone was becuase they were hurthing "HARD" for revenue as computer sales and revenues were declining massively, They launched those commercials with that B actor kid as the Image of mac and that fat balding man in a suit for the Image of microsoft, they were competing to enter a younger market segment, and slightly succeeded. The iPhone saved both AT&T and Apple from extinction in the industry. Microsoft made the Pocket PC OS in 1998! Yes that's right 1998! The same year Disney opened the Animal Kingdon... yeah taht long ago. So of course iOS is going to be better than WM when it was made nearly 10 years later. iOS is falling behind the curve when it comes to functionality in smartphone OS's. WebOS, whether you want to admit it or not, is waaaaaaaaay better than RIM and iOS in any professional and developer's opinion. The only thing Apple has is numbers (just like Sony did with Playstation). If WebOS had been released and marketed to more than one very small market in the world (namely a Sprint exclusive) it would have sold more and thus been able to gain more revenue to continue development and more units with better/faster hardware, and more innovation. Sheer lack of sales and numbers killed webOS (perhaps HP can make a comeback with it, but who cares they own the patents and can always do with them what they want.) But I degress, iOS, like all apple products are geared toward a small audience. If WP7 can come out strong and be available to everyone at once, there can be huge success with numbers marketing and global adaption, as WM is still huge in a lot of asian countries like China, India, Russia, etc. Microsoft has done it countless times before, and can do it again.... IF IT IS DONE RIGHT! From the videos that I have seen of the basic function of the phone I can say I would like to buy one, but it ultimately comes down to functionality and until I get one I can't form an opinion, but you can't rule MS out when they are who they are and are as successful as they are. Apple is only successful when they are backed up against a wall and their only options are to sink or swim, at that point they swim better than Mike Phelps, but only so long, as they get lazy, think themselves indistructable and untouchable, and the cycle continues.. now it is MS time to sink or swim... my money is on Swim.

posted on 15 Jul 2010, 02:39

13. ilia1986 (unregistered)


Well first of all you claim that Apple entered the smartphone market as a last resort to save themselves. That is not true http://en.wikipedia.org/wiki/Apple_Inc.#2005.E2.80.932007:_The_Intel_transition Direct quote: "Apple's success during this period was evident in its stock price. Between early 2003 and 2006, the price of Apple's stock increased more than tenfold, from around $6 per share (split-adjusted) to over $80. In January 2006, Apple's market cap surpassed that of Dell" Second of all - if MS had the know-how to market - they wouldn't admit that WM 6.5 was a major disaster, they wouldn;t cause a lot of their products\projects to go dead (Kin 1\2) - some even before being actually made - but still after very significant investment (Courier, W7 slate). Third of all - I have to remind you that WP7 will come without multi-tasking as said by MS themseves - Can you say that this is a product "DONE RIGHT"? I can't. fourth of all - how can you possibly state that iOS is geared towards a small audience when it's the largest real smartphone platform and OS in the world? fifth of all you said one thing right - it's MS turn to sink or swim. And I bet they will sink. There is so many failures and bad decisions that a company can do before going down.

posted on 15 Jul 2010, 12:33

15. remixfa (Posts: 13902; Member since: 19 Dec 2008)


a) MS has nearly unlimited resources to do anything it wants. Remember, MS was keeping Apple affloat for years and owns a stake in it as well as many other companys b) MS is including the XDA tool kit that is used to make xbox live arcade games.. so yea, they are comming out swinging on the games front. The problem with android being a brand new system is they had to build it up over time. MS has alot of experience in this front so expect some big guns and big games. c) MS has always been a leader on the business side, so WM7 is going to continue that with ease. d) RIM has been losing share pretty much every quarter to Android and iOS, so there is a lot of ground that can be made up. e) Every console loses money at the start, with the exeption of the Wii. It took MS less than a year to make profit per console. Ask sony how they're doing.. LOL. Im a diehard android fan at the moment. I owe loyalty to noone though. Ive loved some blackberrys and quite a few other sets. If MS is seriously putting all their muscle behind this new OS id be very suprized if it doesnt quickly take #3 behind iOS and Android. With the problems apple's been having, u will probably see them shift out of first place faster than anticipated. If MS can prove they are in it to win it, get the app support, build a stable and fun system, my next phone might easily be a WM7. Of course, i just ordered my Galaxy S so it will be a little while . :)

posted on 15 Jul 2010, 17:43

17. Kiltlifter (Posts: 742; Member since: 11 Dec 2008)


The KIN line was a Danger Investment that moved when MS acquired danger. There is an article on Engadget telling why it fell. It could have been huge, had it been done correctly, but it wasn't. MS didn't care about KIN like they do about MP7. KIN was supposed to be the next T-MO Sidekick. 6.5 wasn't a major disaster... it was a minor tweak to an already dated mobile OS that was create 10 years ago. I have used WM phones since 2006 and I have the know how to make sure it functions, and I have NEVER had a problem with any of them because I know what I am doing. There is a whole group of WM power users that love and exploit the crap out of their WM phones because, albeit the UI is dated, the possibilities on the phones are still really high, even compared to today’s standards Apple sheep love their iPhones because Apple controls everything the device does, tells the iSheep when to eat, sleep, fart, etc. I will never like Apple products because Apple whines and complains about MS as a monopoly and still insists that everything you purchase for your overpriced computer be a MAC product and software. You have to have the proprietary USB cable for charging and syncing still... USB is superior to "Trash"intosh connection and they continue to keep it for control purposes. Why hasn't Apple entered the Platform and gaming industry? Oh that's right they most likely can't. Another Console would die. MS had the balls and the conviction and they have been massively successful. PS3 is a better unit with BluRay blah blah blah, but I have heard it countless times that there are better exclusive games on Xbox. WP7 is written in direct-X, same as Xbox... something like 90% of the code is identical. Any developer of the Xbox can basically copy and paste and be done. I can see a lot of these developers favoring cross platform gaming between PC Xbox and WP7, and so does MS. Apple kills themselves again because they require their proprietary finger in the ass of everyone developing for their products. If Google can successfully launch a fully functional user friendly UNIX based Desktop OS Apple will be hurting. Apple copies everything from Umbutu developers anyway, then files their own patents on stolen software and technology. At least Google has given credit to the Linux developers who developed the basic coding that make Android possible. Every graphical enhancement that makes mac sheep think their computer is "cool and better than a PC" was stolen from open sourced programmers in Linux. So keep your $4000 piece of crap that is locked down and designed with "Price 3 discriminatory practices" and software. Enjoy your life where everything is thought out for you so you and your pathetic assembly with underdeveloped brain capacity can use your mac software and bow down to you reincarnation of Jesus, Steve Jobs. Don’t forget to beg to be allowed to like his boots clean while your are kissing his ass.

posted on 15 Jul 2010, 20:41

18. applesr4eating (Posts: 32; Member since: 01 Jul 2010)


Yeah Microsoft is almost dead, only 85+ percent of PC's in the US and the world use the Window operating system where nearly 9 percent of desktop/laptops are Mac's. Yeah Apple has Microsoft right where they want em. Lets not forget about game consoles and productivity software for PC's and Mac's made by that fragile lame Microsoft. Just think if Apple hadn't invested all that money in Microsoft in 1998, Microsoft may be gone now. BTW for humor impaired iDiots that is snark.

posted on 14 Jul 2010, 07:32

3. hawk62 (Posts: 320; Member since: 21 Nov 2009)


I know they cant just copy the store (even thou all companies copy things) But what MS needs to do is a desk top program that lets you search buy control the apps you want. The droid market is a joke having to do everything from your handset. I will be joining the joke this week. There are some very LARGE apps on the Apple app store. I dont you could have that on droid and download over the cell service. ATT doesnt let you download bigger than 25md apps. Many many many apps are bigger than that. Yes, the WP7 is mostly DIE like every other window phone except for the IT guys that have no choice but to use Windows phones.

posted on 14 Jul 2010, 08:11

4. ilia1986 (unregistered)


I dunno man. What if that program that MS invents will secretly also check the validity of your OS and\or Office suite? Things like these, have happened before, you know. Besides - I don't trust MS enough to give them the details of my credit card. I have no such problem with Apple however, and I'm sure I'm not the only one.

posted on 14 Jul 2010, 09:07

6. PhoneLuver (Posts: 462; Member since: 05 Jul 2010)


It's a proven fact that Microsoft has the money and the potential to deliver a brilliant OS. The question has always been whether they have innovation. So far, it's been nothing but dull repetitive, mind numbing stuff. The proof is in the pudding as they say.. At the very least they support video calls via 3G since Windows Mobile. Yes, the same feature android and Apple are offering via 3rd party apps, over wifi etc have been available on 3G for ages.. P.S. I am an I.T. guy.. I've used various versions of Windows Mobile devices.. I now have an iPhone. The transition was much smoother than I had anticipated.

posted on 14 Jul 2010, 19:09

11. Das Himmelman (Posts: 1; Member since: 14 Jul 2010)


As a Zune owner, they push everything through the Zune Marketplace. I assume the Zune Marketplace will be accessible on WP7 and that is where they will market all of their apps. If I can download songs and games via wifi with my Zune, I'm sure you will be able to do it over 3g too.

posted on 15 Jul 2010, 13:49

16. xtroid2k (Posts: 318; Member since: 11 Jan 2010)


Androids first competitor; I feel what is going to work in microsofts advantage is the fact that it will be more structured than android. However not as tightly as apple. I think this will give WP7 a uniqe advantage in the market place. I don't know how i'm going to chose my next phone come January.

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