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T-Mobile to offer budget-friendly data plans and smartphones, LTE after 2014

Posted: , by Victor H.

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T-Mobile to offer budget-friendly data plans and smartphones, LTE after 2014
T-Mobile is targeting a new business model, which includes offering a $10 data plan for smartphones that cost less than $100. The fourth-largest US carrier is also considering whether to acquire spectrum needed for its yet to be announced LTE network by partnering with "other companies".

Philipp Humm, T-Mo's CEO said during a presentation to investors that the fourth-largets US carrier is intending to expand its customers base by offering "the best" data plan and "the best" 4G network.

Lately, T-Mobile saw annual customer growth decrease to 10% from more than 40% between 2002 and 2008. As one of its initiatives to stop this trend, the carrier is targeting to slash the percent of contract customers lost per month to 2% this year and below 1.8% in 2013, while it was 2.4% in Q3 of 2010.

After missing on the iPhone, it is planning to achieve that by playing "big with Android". And if the economic $10 a month data plan is of any indication, T-Mo will target the low-end segment of the market.

As for its transition to LTE, T-Mobile will need a spectrum partner by 2014 or 2015, according to Neville Ray, CTO of the company, which hints that it will take a few years before we see the roll out of T-Mobile's LTE network.

For now, the carries is planning to double its speeds to 42Mbps, and continiously improve its HSPA+ network.

source: Bloomberg

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posted on 21 Jan 2011, 12:20 3

1. moofoodooloo (Posts: 137; Member since: 04 Jan 2011)


But why would Tmo adopt LTE if their HSPA+ is already 4G.. (sarc)

It's a travesty that their allowed to call HSPA+ 4G.

posted on 21 Jan 2011, 14:10

4. pathmarkpolice (Posts: 102; Member since: 05 Feb 2009)


It's a travesty that ANY wireless carrier in the US calls their "hi-speed" data 4G. 4G isn't a moniker you can just throw around. 1gb/s downloads and not a single wireless carrier has come CLOSE to that in the US, even in their areas of best coverage.

posted on 21 Jan 2011, 13:05

2. bluechris (unregistered)


"s one of its initiatives to stop this trend, the carrier is targeting to slash the percent of contract customers lost per month to 2% this year and below 1.8% in 2013, while it was 2.4% in Q3 of 2010"
Just in general, does this mean ditching the non-contract Even More Plus plans, which run $10/month cheaper than contract Even More (though you don't get phone discounts). As my wife and i are happy with our phones at the moment and our contract term has passed, we are about to go to Even More plus, at least until there are devices we want to switch to (i know t-mobile has some great devices - we have our reasons for holding off for now).

moofoodooloo
I think it is totally comparable to the current speeds offered by LTE
From:
http://www.suite101.com/content/wireless-confusion-what-exactly-is-the-4g-network-a333615

"Sprint uses a technology known as WiMAX which is a true fourth generation technology. The downside is that 4G service offered by Sprint is only available in selected cities in the United States, average download speeds are only 3 to 6 Mbps with peak speeds of 10 Mbps.

Verizon announced in December 2010 the launch of what it calls 4G based on LTE, Long-Term Evolution, which is also a true fourth generation technology. The Verizon 4G LTE speeds are up to 12 Mbps. That is not a guarantee of 12 Mbps, just that the best possible speed is 12 Mbps. Verizon 4G is only available in 38 major markets in the United States.

Both T-Mobile and AT&T are based on GSM technology, which is technically third generation technology. But since they were making major upgrades to their 3G networks to approach the current 4G network speeds, thanks to the recent relaxed standards of defining 4G Network, they can now call their enhanced 3G networks "4G."
"

T-Mobile claim their 4G network can do 21Mbps download and will be doubled to 42Mbps by mid year.

posted on 21 Jan 2011, 13:45

3. XxVerbalxX (unregistered)


real simple t mobile, want more customers? try to keep you prices the same and build some more towers. people will stay if they can at least use their phones. once u realize you cant do that u can b a clone of the other big two, sell out, or merge with sprint...who at least gets service through roaming agreements w/ vzw us cell and the like.

posted on 21 Jan 2011, 14:14

5. pathmarkpolice (Posts: 102; Member since: 05 Feb 2009)


I agree with T-Mobile building more towers. If you can consistently offer users more service in more areas that's always a good thing. T-Mobile had definitely gotten better in my area, but in other spots around the country, they still pretty much suck.

posted on 21 Jan 2011, 22:34

6. ikandixclusive (Posts: 10; Member since: 07 Jan 2011)


funny how tmobile tried to blast another carrier to something that they dont have until a couple of years lls

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