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Smartwatch shipments outnumber Swiss watch shipments in Q4 2015 for the first time ever

Posted: , by Alan F.

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Smartwatch shipments outnumber Swiss watch shipments in Q4 2015 for the first time ever
According to Strategy Analytics, for the first time ever the number of smartwatches shipped globally in a quarter outnumbered the number of Swiss watches in transit. This took place in the fourth quarter of 2015. Strategy Analytics credited the Apple Watch for the strength in smartwatch shipments overall.

The Swiss, well known for their precision timepieces, have been ignoring the smartwatch phenomenon, hoping that it would disappear. According to Strategy Analytics' executive director Neil Mawston, "The Swiss watch industry has been very slow to react to the development of smartwatches. The Swiss watch industry has been sticking its head in the sand and hoping smartwatches will go away." But that doesn't seem to be a realistic solution. Swiss watch shipments declined by 5% year-over-year during the October through December period, while smartwatch shipments rose 316%.

Some Swiss manufacturers have decided that if they can't beat them, they will join them. One Swiss manufacturer, Tag Heuer, released its Android Wear powered watch during the fourth quarter. Tag, whose 1% share of the smartwatch market last quarter was dwarfed by Apple's 63% and Samsung's 16%, features a smartwatch powered by a dual-core 1.6GHz CPU. While it has twice the memory of other Android Wear powered timepieces, it is lacking some basic features like GPS, used to monitor exercises. It also is missing support for NFC, used with mobile payment systems.

Besides Strategy Analytics, research firm Gartner also credits the Apple Watch for the growth in the smartwatch industry. Overall, shipments are expected to rise to 50 million units this year from the 30 million timepieces shipped in 2015. Smartwatch shipments are expected to rise another 33.4% in 2017 to 66.7 million units.


source: CNET

18 Comments
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posted on 19 Feb 2016, 00:37 7

1. Sidewinder (Posts: 436; Member since: 15 Jan 2015)


Ha ha very funny.. that's like saying Toyota outsells Rolls-Royce.

posted on 19 Feb 2016, 00:44

3. TerryTerius (Posts: 1928; Member since: 10 Apr 2014)


Kind of. A watch being swiss-made does not automatically mean it is high priced. But I get your point.

posted on 19 Feb 2016, 01:29 3

5. CoastCity (Posts: 257; Member since: 07 Mar 2014)


Will sandwich shipments ever outnumber bread loaf ones, though?

posted on 19 Feb 2016, 03:11 1

10. NoToFanboys (Posts: 1960; Member since: 03 Oct 2015)


Wait for the fanboys to tell you the Apple Watch is the best selling smartwatch because it is the best smartwatch.

posted on 19 Feb 2016, 03:41 1

13. HonestRealist (Posts: 196; Member since: 25 Jan 2016)


Your statement confuses me... Toyota does outsell Rolls-Royce... fact everywhere on Earth. It takes a couple minutes to make a Toyota, and 6 months to make a Rolls,,, Do the math.

posted on 19 Feb 2016, 08:22 3

16. NoToFanboys (Posts: 1960; Member since: 03 Oct 2015)


You obviously don't get the point, try analyzing some more.

posted on 20 Feb 2016, 00:35

19. HonestRealist (Posts: 196; Member since: 25 Jan 2016)


Obviously I dont. And unless there isnt a point. please point it out... genius.

posted on 19 Feb 2016, 00:41 5

2. mrochester (Posts: 555; Member since: 17 Aug 2014)


I've never seen anyone wearing an Android smartwatch, but there are now 4 of us in my immediate vicinity at work with an Apple Watch. And these are just ordinary, every day people with them.

posted on 19 Feb 2016, 02:14 2

6. ibend (Posts: 5127; Member since: 30 Sep 2014)


u'r in US.. right?

I've seen several dozen of peoples wearing smartwatch last year, but never see someone wear apple watch (outside apple store)

posted on 19 Feb 2016, 07:14

15. mrochester (Posts: 555; Member since: 17 Aug 2014)


UK...

posted on 19 Feb 2016, 02:46 1

9. RebelwithoutaClue (Posts: 3038; Member since: 05 Apr 2013)


I'm the only one at work wearing a smartwatch and have been asked 6 times already if it's the new Apple watch (it's an LG). Most people are oblivious to tech in general. Haven't seen anyone in my town so far wearing a smartwatch

posted on 20 Feb 2016, 00:10

18. Furbal (Posts: 1018; Member since: 22 Sep 2012)


Yeah I get asked often if my pebble time is a apple watch...

posted on 19 Feb 2016, 00:53 2

4. htcisthebest (Posts: 211; Member since: 15 Nov 2011)


I would never buy a smart watch. But that's just me.

posted on 19 Feb 2016, 02:22

7. yoosufmuneer (Posts: 1507; Member since: 14 Feb 2015)


I don't normally care about watches but when Smartwatches arrived I started to pay attention. To me a tech wearable is better than a normal dumb watch. But thats my opinion

posted on 19 Feb 2016, 03:16

11. RoboticEngi (Posts: 801; Member since: 03 Dec 2014)


In one or two years, when people really open their eyes to wearables, apple will drown in the flood of other manufactors......Right know they sell because no one heard of wearables, only the apple watch if any. Hell everytime people ask about my Gear 2, they ask if it is an apple watch..... That pretty much show how much the general public actually are aware of this product segment.....

posted on 19 Feb 2016, 03:35

12. TheGranter (Posts: 51; Member since: 28 Jan 2016)


seen a number of people with apple watch, busdrivers, and what not.

It's not there yet tbh for me to buy one, just a dumb object with a short battery time. But i give it 5yeras and i'm sure it will be on my arm as well.

posted on 19 Feb 2016, 03:43

14. HonestRealist (Posts: 196; Member since: 25 Jan 2016)


No surprises here. Who ever thinks that the smartwatch market is pointless like boobs without nipples. Needs to give me some of whatever it is they are smoking. Because that's some gooooood stuff!

posted on 19 Feb 2016, 10:26

17. htcisthebest (Posts: 211; Member since: 15 Nov 2011)


Pointless comparison. Swiss watches are much more expensive so it makes sense that they were outsold by smartwatches. apple watch is nowhere near the quality and heritage of Swiss watches. Most Swiss watches are hand-made with exceptional precision and have a starting price of $1000+ (some can cost as much as a Lamborghini), with the exception of mainstream brands like Swatch.

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