Samsung will donate $3 million to charities after 3 million re-tweets
Samsung gets another Oscars-related mention today. A representative of the Korean giant explained that Ellen DeGeneres' infamous star-ridden selfie was not staged, but it happened "organically" and was "a great surprise for everyone" that "nobody expected".
Ellen's epic selfie racked up three million re-tweets and became the most re-twitted item in the history of everything. Thus, Samsung will commemorate the historical achievement in social media buzz by donating $3 million in total to two charities chosen by the actress - “St Jude's” and the “Humane Society”. This is approximately 0.043% of Samsung's Q4 2013 operating revenue. The sum might be pennies for Samsung, but is still a respectable donation.
Samsung spent $20 million for advertising time during the show's ABC broadcast. The promotion had the Galaxy Note 3 "integrated" into the telecast. Although DeGeneres is an iPhone user and had to be briefed by Samsung representatives on how to "switch to Android" for the ceremony's duration, Samsung's "organic selfie" claim is probably legit.
And if it isn't... who cares? Regardless of who first had the idea – Ellen, or Sammy's marketing arm, the event goes to show the brilliance of timing. A simple act, such as taking a selfie, went on to strike gold by simply being done at the right moment.
1. Duketytz (Posts: 514; Member since: 28 Nov 2013)
Why not save some money on advertising and donate those to charities instead? However it's true that Samsung did quite some charity such as the bridge of life project! Commendable!
2. tahnik (Posts: 133; Member since: 17 Jul 2011)
Don't worry bro. This is an advertisement too :)
12. Epicness1o1 (Posts: 213; Member since: 30 May 2013)
gj samsung,keep it up(ment in charity things)
13. digitalw (Posts: 54; Member since: 20 Dec 2011)
Hahaha... bravo Samsung, just confirmed that they are company that actually says: "If you don't vote for me, i won give charity and you will be to blame!"
Shame on you Samsung!
p.s. The Selfie camera on my mother Lumia 720 is better than the sammys or i not.. .hmm.. i think it is.
17. williamdroid (Posts: 125; Member since: 19 Jan 2014)
Really? So if you were to take a selfie under the exact same conditions the 720's front camera (which cannot be over 2mp) will out perform the Note 3's front camera (also 2mp)?
Almost all smartphones use a 2mp (some less) front camera.
Some Chinese fones have 5mp front cameras.
Now had she used the Oppo N1 with it's 13mp swiveling camera, it would have blown any 2mp selfie out of the water
16. androiphone20 (Posts: 1503; Member since: 10 Jul 2013)
Ellen was a great host, judge me all you want but I love her dancing moves
19. Carlitos (Posts: 340; Member since: 23 Oct 2011)
Wtf is wrong with people. Anything Samsung does seems to aggrevate you people. Stop hating like. Suck it up.
I commend Samsung for this.
21. JMartin22 (Posts: 1242; Member since: 30 Apr 2013)
The Samsung is evil and bad tone always comes up and completely drives the conversation out of now where. Shows how petty and ill-minded people are
22. techperson211 (Posts: 704; Member since: 27 Feb 2014)
The charities are the one who benefited here. Why not be happy guys. This is one of the reason why human will have a hard time achieving peace.