WSJ: Ellen was taught by Samsung how to shoot those selfies at the Academy Awards

WSJ: Ellen was taught by Samsung how to shoot those selfies at the Academy Awards
The now world-famous selfies taken by Oscars' host Ellen Degeneres during Sunday night's telecast, were not as spontaneous as appeared. According to a story in the WSJ published on Monday, Samsung and its media buying representative negotiated with ABC to "integrate" the Samsung Galaxy Note 3 into the telecast. The Korean manufacturer spent $20 million for commercial time during the awards show, which included the debut ad for the Samsung Galaxy S5. That price included the cost of the product placements, according to a source.

The report adds that Samsung turned over a number of Galaxy handsets to ABC and was promised that the units would get airtime. During the pre-show activities on the red carpet, ABC played a clip of six young aspiring filmmakers as they toured Disney Studios using Samsung devices.

As for the now world-famous selfies, it all stemmed from an idea that Ellen had days before the Academy Awards to take such pictures. She was trained in the use of the Samsung Galaxy Note 3. The host is not an Android user as off-stage after the show ended, she was seen snapping photographs with her Apple iPhone.

The day after the show, everyone is still buzzing about the selfies, giving Samsung a major whirlwind of publicity, much more than they paid for.


source: WSJ

Related phones

Galaxy Note 3
  • Display 5.7" 1080 x 1920 pixels
  • Camera 13 MP / 2 MP front
  • Processor Qualcomm Snapdragon 800, Quad-core, 2300 MHz
  • Storage 64 GB + microSDHC
  • Battery 3200 mAh(21h 3G talk time)

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33 Comments

1. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

Ok.. Enough already!!

4. fanboy1974

Posts: 1345; Member since: Nov 12, 2011

I agree. We don't need the blow by blow details. Samsung spent millions of dollars on advertising and you can't blame them for making sure that things go well.

8. Sauce unregistered

Exactly. Its normal. Now if they DIDNT make things go right, THEN that would be funny and news worthy lol

9. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

Lol!!... It's corny.. Trendy stuff makes me want to hurt someone.. Lol!

11. CX3NT3_713

Posts: 2349; Member since: Apr 18, 2011

Get um rodneye!!!!

15. Doakie

Posts: 2478; Member since: May 06, 2009

This is just play by play analysis in what is mobile techs version of the Super Bowl, Samsung vs Apple. All year long you have strategic plays being performed which Phone Arena needs to cover. If you don't like reading about it do not click on the article... So what if it takes up one spot in your list of articles? You can scroll right by this one. What if thousands of readers like reading about this and you don't? Is it right for you to lobby against these articles when it makes Phone Arena money? Maybe you would like to pay a subscription to Phone Arena to pay their writers? If not, then chill out.

34. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

I wrote three words... I think it's you who needs to chill out...

2. GeekMovement unregistered

I wouldn't think the camera on the Note 3 would be that much more difficult than it would be on the iPhone.. camera app *click* front camera *slide/click* shutter *click* don't know how long she needed to train for that since it's pretty much the same thing as on the iPhone (or at least on my iPad) lol but ok.

18. tedkord

Posts: 17318; Member since: Jun 17, 2009

Have you seen her talk show? My wife watches it. She seems like a nice enough person, but she's no bright light.

30. dratomic

Posts: 483; Member since: Oct 09, 2013

shes a dub lesbo

31. dratomic

Posts: 483; Member since: Oct 09, 2013

#dumb

37. whiskeyandpoprocks

Posts: 1; Member since: Mar 05, 2014

Trying to put down a successful, positive, amazing queer individual by calling her dumb while misspelling your insult is next level hilarious. Nature is amazing.

32. Finalflash

Posts: 4063; Member since: Jul 23, 2013

They have to make she gets the framing and details right.

3. darkskoliro

Posts: 1092; Member since: May 07, 2012

Lmao they spend as much on this one commercial as htc have ever spent on their annual commercials. If you want marketing to be done right, just keep chucking money at the screen ;)

13. Doakie

Posts: 2478; Member since: May 06, 2009

From Bloomberg in January regarding HTC earnings "Fourth-quarter net income was NT$310 million ($10 million), the Taoyuan, Taiwan-based company said in a statement" Samsung spent double what HTC made last quarter in this one night of advertisements....

14. darkskoliro

Posts: 1092; Member since: May 07, 2012

When you pretty much manufacture everything in the world, a marketing budget for one of your sales division aint exactly a problem :p

20. tedkord

Posts: 17318; Member since: Jun 17, 2009

HTC spent a ton on Robert Downey Jr. commercials last year. They paid Downey alone $12 million.

5. CX3NT3_713

Posts: 2349; Member since: Apr 18, 2011

They shoulda gave her a Lumia. Js

7. maccess

Posts: 742; Member since: Jan 16, 2013

The result would be the same.. js

12. CX3NT3_713

Posts: 2349; Member since: Apr 18, 2011

ROTFL!!! -_-

10. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

Microsoft isn't that smart,,, yet...

25. Phonecall01 unregistered

You mean Nokia?.

35. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

No,... Lol.. I mean MS!

6. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Well. Good for Samsung and ABC they both get what they wanted. Alan F seem to be a big fan of Apple. I thought editor are trained to be objective when the are doing reporting. Lol! Never the case for PA.

16. nctx77

Posts: 2540; Member since: Sep 03, 2013

They have been talking about the selfies, not the device she used lol! If you're not into tech or smartphones the way people are on here, you would not even pay attention to the phone.

17. techaman unregistered

The only way it would be different is if it was HTC one 5mp front camera instead of the 2.1mp

23. Halo...

Posts: 1; Member since: Mar 03, 2014

If it was taught to Ellan, then why Bradley Cooper took that photo ;)

24. Lampriya

Posts: 245; Member since: Oct 05, 2013

Really disappointed with you Ellen. you're one of my trusted person on the tv. but now you're spreading commercial for samsung? how much did they pay you to promote their product? Come on, you're better than this!

26. hurrycanger

Posts: 1760; Member since: Dec 01, 2013

The entertainment world, man. Most of them are there for the money.

33. xfire99

Posts: 1205; Member since: Mar 14, 2012

More then u ever can afford her to not accept any commercial jobs for Samsung. Also Samsung paid ABC for Airtime, not Ellen and ABC ordered her to do it. IF she want to get paid from ABC.

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