WSJ: Ellen was taught by Samsung how to shoot those selfies at the Academy Awards33
The report adds that Samsung turned over a number of Galaxy handsets to ABC and was promised that the units would get airtime. During the pre-show activities on the red carpet, ABC played a clip of six young aspiring filmmakers as they toured Disney Studios using Samsung devices.
As for the now world-famous selfies, it all stemmed from an idea that Ellen had days before the Academy Awards to take such pictures. She was trained in the use of the Samsung Galaxy Note 3. The host is not an Android user as off-stage after the show ended, she was seen snapping photographs with her Apple iPhone.
The day after the show, everyone is still buzzing about the selfies, giving Samsung a major whirlwind of publicity, much more than they paid for.