WSJ: Ellen was taught by Samsung how to shoot those selfies at the Academy Awards
The now world-famous selfies taken by Oscars' host Ellen Degeneres during Sunday night's telecast, were not as spontaneous as appeared. According to a story in the WSJ published on Monday, Samsung and its media buying representative negotiated with ABC to "integrate" the Samsung Galaxy Note 3 into the telecast. The Korean manufacturer spent $20 million for commercial time during the awards show, which included the debut ad for the Samsung Galaxy S5. That price included the cost of the product placements, according to a source.
The report adds that Samsung turned over a number of Galaxy handsets to ABC and was promised that the units would get airtime. During the pre-show activities on the red carpet, ABC played a clip of six young aspiring filmmakers as they toured Disney Studios using Samsung devices.
As for the now world-famous selfies, it all stemmed from an idea that Ellen had days before the Academy Awards to take such pictures. She was trained in the use of the Samsung Galaxy Note 3. The host is not an Android user as off-stage after the show ended, she was seen snapping photographs with her Apple iPhone.
source: WSJ
As for the now world-famous selfies, it all stemmed from an idea that Ellen had days before the Academy Awards to take such pictures. She was trained in the use of the Samsung Galaxy Note 3. The host is not an Android user as off-stage after the show ended, she was seen snapping photographs with her Apple iPhone.
The day after the show, everyone is still buzzing about the selfies, giving Samsung a major whirlwind of publicity, much more than they paid for.
"It was a great plug for the Samsung brand. Ellen's selfie is going to be more impactful than their commercials. You can't buy that magic of going viral."-Allen Adamson, managing director, Landor Associates
source: WSJ
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