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Samsung may be cutting back 10-inch tablet orders

Posted: , by Michael H.

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Samsung may be cutting back 10-inch tablet orders
Samsung has slowly but consistently been taking more and more market share from Apple in the tablet segment. Android tablets as a whole have overtaken the iPad; and unsurprisingly, Samsung is the number one Android tablet manufacturer, which makes the company the second biggest tablet maker behind only Apple. But, a new report is saying that Samsung is cutting back on 10-inch tablet orders.

According to Taiwan-based supply chain companies, Samsung has been cutting back on 10-inch tablet components, because its 10-inch tablets have seen fairly weak sales, and the 7-inch tablets are the real stars of the show. Of the approximately 17 million tablets that Samsung shipped in the first half of 2013, reports say that as many as 70% of those were 7-inch tablets. 

Sources say that Samsung is planning to stick to its strategy to "flood the market with various tablets including 7-, 8- and 10-inch models, as it seeks to dethrone Apple", but that it may have to tweak the strategy if 10-inch models don't sell better. Samsung reportedly has its eye on the laptop market next, and wants to get there with more convertible and hybrid tablet devices, which would have to start at the larger end, rather than the successful 7-inch range. 

source: DigiTimes

19 Comments
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posted on 28 Aug 2013, 19:15 5

1. taz89 (Posts: 1948; Member since: 03 May 2011)


I really believe the larger tablets are going to become less and less popular..I think the market has decided that 7-8" screen size is the ideal size in terms of making the device more portable, screen big enough that its a big enough difference from a smartphone and it's just about easy to handle and use for a long period of time without becoming tiring to the hand...don't get me wrong there will still be a large enough demand for larger tablets but I think for the mass majority the smaller tablet just about hits the sweet spot.

posted on 28 Aug 2013, 21:39 1

9. Dr.Phil (Posts: 820; Member since: 14 Feb 2011)


I think part of it also has to deal with the pricing. It's easier for a consumer to shell out $200-$300 than it is for them to shell out $500-$600.

If manufacturers would make more 10 inch tablets with actually decent specs at a $300 price point, it could be a different ball game.

EDIT: To the consumer, they are asking themselves "Should I really be paying hundreds of dollars more for two more inches of screen space?"

posted on 28 Aug 2013, 22:41

12. cthunder (Posts: 102; Member since: 02 Nov 2010)


It's rumored the Asus Smart Pad FHD 10 will start at $350.

posted on 29 Aug 2013, 03:15 1

16. boosook (Posts: 778; Member since: 19 Nov 2012)


As a Nexus 7 owner, I can tell you that the price is not so important for many people. A 7'' tablet is waaay more portable than a 10'' one, and it requires only a few compromises when you are browsing or watching photos, which are easily compensated by its portability. You can hold it with one hand, it's lighter, you can easily put it in a small bag or backpack, put it in a cover and carry it everywhere much like a diary or a book when you travel... these are the real reasons why the market loves this size. Then there's the price, of course, I'm not denying it, but you can get a goot tablet for much less than $500-$600, especially if you drop the overpriced Samsung brand: you can get an Asus or a Nexus 10 (yes, it's Samsung, but at Google's price) and have an equally powerful tablet, yet people just love smaller devices.

posted on 29 Aug 2013, 08:02 1

19. taz89 (Posts: 1948; Member since: 03 May 2011)


Very good point did not take price into consideration and it's most likely plays a big role like you said

posted on 28 Aug 2013, 19:18

2. Mxyzptlk (limited) (Posts: 2846; Member since: 21 Apr 2012)


Taking into consideration the sales of the Nexus 7 tablet and the Kindle Fire series, I think that sort of make this article inaccurate. Samsung is far from being the top Android tablet seller and it certainly has not overtaken the iPad.

posted on 28 Aug 2013, 19:29 7

4. DukeX (Posts: 327; Member since: 28 Aug 2013)


It's funny how you would comment on this article and bring up apple. Do you ever quit?

posted on 28 Aug 2013, 21:01 7

8. Berzerk000 (Posts: 3661; Member since: 26 Jun 2011)


http://www.phonearena.com/news/The-Apple-iPad-is-no-longer-dominating-the-tablet-market_id46077#2-

Apple has 38% of the tablet market, Samsung has 18%, Asus has 4.5%, and Amazon doesn't even have a big enough slice to make it onto the this and is put in the "Others" category.

Samsung is the top Android tablet manufacturer like the article said, and the article never said Samsung took over the iPad. Michael said Android as a whole has overtaken the iPad, which is correct, Android has roughly double the market share in tablets.

"Samsung is the number one Android tablet manufacturer, which makes the company the second biggest tablet maker behind only Apple."

posted on 28 Aug 2013, 21:54

10. RH234 (Posts: 15; Member since: 21 Aug 2013)


Kindle - what's that? Is that the tablet sold mainly in NA? There are lot more countries with bigger markets where Samsung sells

posted on 28 Aug 2013, 22:59

13. willard12 (Posts: 555; Member since: 04 Jul 2012)


I'm not sure about the bigger markets part. There has to be a reason why the largest online retailer in the world sells to NA.

posted on 28 Aug 2013, 19:21

3. CX3NT3_713 (Posts: 1435; Member since: 18 Apr 2011)


Nokia phablet leaked. http://www.phonedog.com/2013/08/28/nokia-lumia-1520-bandit-reportedly-poses-for-the-camera/

posted on 28 Aug 2013, 19:45 10

5. ihatesmartphone (unregistered)


Nokia phablet running on WP8 is a joke XD

posted on 28 Aug 2013, 20:34 1

6. CX3NT3_713 (Posts: 1435; Member since: 18 Apr 2011)


Your a joke.....with all that trolling and shyt

posted on 29 Aug 2013, 06:45

18. piyath (Posts: 150; Member since: 23 Mar 2012)


go to hell

posted on 28 Aug 2013, 20:55 9

7. Berzerk000 (Posts: 3661; Member since: 26 Jun 2011)


This isn't a Nokia article.

posted on 29 Aug 2013, 01:30 2

14. rusticguy (Posts: 2811; Member since: 11 Aug 2012)


And Nokia WP8 phone sales slides by 27% in JULY.

posted on 29 Aug 2013, 05:02 2

17. boosook (Posts: 778; Member since: 19 Nov 2012)


Reported as spam. When will Microsoft and Nokia stop paying people to infest every internet forum with references and praises to Nokia/WP products?

posted on 28 Aug 2013, 22:26

11. imkyle (Posts: 948; Member since: 18 Nov 2010)


I sold my Infinity and got the nexus 7.

posted on 29 Aug 2013, 01:41

15. Trex95 (Posts: 521; Member since: 03 Mar 2013)


All 10 inch Samsung tab not selling well except the note 8.0 and the latest galaxy tab 3.8.

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