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Report: Apple's production cost would rise 30% for a Retina display version of the Apple iPad mini

Posted: , by Alan F.

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Report: Apple's production cost would rise 30% for a Retina display version of the Apple iPad mini
A report released on Monday says that if Apple is going to raise the resolution on the screen of the next-gen Apple iPad mini, the additional cost would run into more than $12 per unit. That would bring the cost of parts needed to make the iPad mini to more than $200 a unit based on earlier work from iSuppli. A retina display would require higher dots per inch (DPI) and the brightness of the backlight modules would have to be higher. More LEDs would be needed and all of the changes could lead to a 30% hike in the production cost to build a Retina display version of the Apple iPad mini. The low resolution on the Apple iPad mini has been the tablet's achilles heel. The resolution on the slate is 1024 x 768 which leads to a rather anemic pixel density of 162ppi.

To stay competitive, Apple might just need to go to a Retina display on the Apple iPad mini

To stay competitive, Apple might just need to go to a Retina display on the Apple iPad mini

Apple's share of the tablet market had dropped sharply to 44% by Q4 2012 from 70% at the beginning of the year. Lower priced Android tablets have been flooding the market, such as the $199 16GB Google Nexus 7. This tablet offers a 7 inch screen with a 216ppi pixel density although there is talk that an FHD panel will be added to the tablet with no change in pricing. If true, this is going to put additional pressure on Apple to update the iPad mini screen. More competition will be coming from the yet to be announced Samsung Galaxy Note 8.0 tablet. This 8 incher will include an S Pen and could have many of the features seen on the Samsung GALAXY Note II smartphone like multiwindows and Smart Stay. The latter uses the front camera to make sure that you are still awake. Once it sees that you are sleeping, the screen can also go to sleep.

The so called market observers are expecting demand for tablets to reach 180 million to 240 million units this year, with 45% to 60% of shipments coming from the 7 inch part of the market.

source: DigiTimes

23 Comments
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posted on 18 Feb 2013, 19:20 8

1. rusticguy (Posts: 2811; Member since: 11 Aug 2012)


44% naah .. myxtyxpyx says that's a wrong number
But feels proud that most probably iPad mini will cost more now :D

posted on 18 Feb 2013, 22:25 1

15. imsickwithsmartphone (Posts: 153; Member since: 28 Jan 2013)


nevermine....
I still want that ipad!! XD

posted on 18 Feb 2013, 19:23 10

2. Droiddoes (unregistered)


ipad mini 2: $499 USD. Same thing they sold last year but with a purtier screen.

MAGIREVOLUTIONNOVATIVE!!!!1!!!1!1!11!!!

posted on 18 Feb 2013, 19:25 17

3. rusticguy (Posts: 2811; Member since: 11 Aug 2012)


New version of same old stuff .... "1 Infinite Loop"

posted on 18 Feb 2013, 19:28 13

4. PhoneArenaUser (Posts: 4601; Member since: 05 Aug 2011)


Apple just could slice a bit from greedy profit instead of increasing product price, but it is Apple so won't expect that! ;)

posted on 18 Feb 2013, 20:28 10

11. Taters (Posts: 2378; Member since: 28 Jan 2013)


Unfortunately, the wool covered animals buy their products at any exorbitant price so Apple has no pressure to cut into their profit margins to lower the retail costs. Oh well. Let them overpay for their 7 inch retina tablet while the smarter consumers enjoy their full HD tablets for $199.

posted on 19 Feb 2013, 01:33

18. Lucas777 (Posts: 2121; Member since: 06 Jan 2011)


people don't mind paying for things they like..

posted on 19 Feb 2013, 17:30

22. darkkjedii (Posts: 9290; Member since: 05 Feb 2011)


That's the most logical comment yet

posted on 18 Feb 2013, 19:36 6

5. Luuthian (Posts: 184; Member since: 09 Sep 2011)


Ugh. I wanted a new iPad mini this year but if they introduce a better screen at a much higher price, forget it. I'll buy a new 7" nexus tablet or something.

Here's to hoping they upgrade the device but keep the price down. It's already over priced as it stands.

posted on 19 Feb 2013, 01:30

16. Lucas777 (Posts: 2121; Member since: 06 Jan 2011)


i doubt they would increase the price-- they rarely do that... when the ipad went retina they did not increase the price

posted on 18 Feb 2013, 19:51 1

6. drpain (Posts: 85; Member since: 07 Feb 2013)


Wait......I thought a higher ppi didn't kill the battery life?? Tsk Tsk, you people should have listened to me in the HTC thread.

HTC One is gonna have dismal battery life with its 468 ppi. Less than a day until I'm proven correct.

posted on 18 Feb 2013, 20:21 2

9. PhoneArenaUser (Posts: 4601; Member since: 05 Aug 2011)


More PPI not necessary means bigger power consumptions. For example PC LCD monitor usually has less PPI than smartphone's display, but still eats more power than whole smartphone. Display's power consumptions is not only about PPI.
And even if new HTC flagman's display will eat more energy, that still doesn't mean that battery will drain faster because HTC may increase power saving levels in other hardware departaments to compensate display's power consumptions. I even don't talk that ne HTC flagman may come with much bigger battery to compensate display's power consumptions and other.

So go and get some knowledge instead of trolling in each article about new HTC flagman's battery and display.

posted on 19 Feb 2013, 06:47

20. techtruth (Posts: 30; Member since: 07 Feb 2013)


a display which is denser(has more dpi) than the other one, but has the same size needs more backlights to power it, hence more battery consumption....

posted on 18 Feb 2013, 20:00

7. gallitoking (Posts: 4630; Member since: 17 May 2011)


I am actually happy that Apple is in trouble that means changes are coming... however fandroids will still have the same excuses to hate Apple and worship Android... can't wait for the new Apple... the mini and the 6 month released of the ipad is the begining of the new Apple..

posted on 18 Feb 2013, 20:34 7

12. PhoneArenaUser (Posts: 4601; Member since: 05 Aug 2011)


"I am actually happy that Apple is in trouble that means changes are coming..."

So as Apple lover you want changes, does that mean that you are unhappy with current situation? :)

posted on 19 Feb 2013, 01:32

17. Lucas777 (Posts: 2121; Member since: 06 Jan 2011)


the only people who think apple is perfect are those who think it is their duty to condemn apple at all times, such as yourself..

those who actually use apple products understand that apple can always improve and will improve.. hence show their support by buying the product...

posted on 19 Feb 2013, 03:40

19. tedkord (Posts: 3932; Member since: 17 Jun 2009)


But, do you admit that Apple has fallen behind in the smartphone wars, in both power and features?

Of course they can get better. Any product can be improved. Apple NEEDS to improve, because every year, they fall further behind, and they can spend their entire bankroll on lawsuits, and that won't change. They need to get back to innovating.

posted on 18 Feb 2013, 21:19 2

14. taz89 (Posts: 1948; Member since: 03 May 2011)


great to here you say that, i remember not so long a go in around early 2012 i think you would use to argue that there is no reason for apple to change...had a play with the mini today and it feels so much better in the hands than my brothers ipad 4 and like many say if it had the ipad 4 spec in the ipad mini it would be almost the perfect tablet...as for ios i think the only things i want from ios is the ability to make any apps my default apps, sharing ability like android ie pretty much all apps can share to another and most importantly for me is the ability to just connect ''my ipad mini'' and just drag and drop files like i would with my s3 and the os will find the files regardless where it is,then i willl have no issues getting an ipad...i dont think i will ever get a iphone as i am heavily invested in the google eco and have purchased various apps and for me the way android works on phone is perfect, i can literally do what i want and have yet to come across a road block...as for android tablets lets be honest they are stilll no where close to having the amount and the different various tablet apps the ipad has...when i compare my nexus 7 apps to my brothers ipad theres just no question which is superior, even the optimised tablet apps on the nexus dont look as great as the ipad versions...i hope ios 7 is a little less restricted cause apple can still keep a tight closed garden approach even if they allowed the features i hope for....my only worry is that apple will not change because no matter what wall streets says they are making billions in profits and people still buy there devices in droves because of the apple brand but hey we can hope right...android phone ios tablet not a bad match lol

posted on 18 Feb 2013, 20:20

8. techspace (Posts: 394; Member since: 03 Sep 2012)


A retina display will need a much bigger battery and the a6 processor is much newer than the a5 chip......so, the newer iPad mini would cost them around $20 more than the previous one

posted on 18 Feb 2013, 20:25 4

10. nikenturd (unregistered)


If they dont upgrade the Mini to a Retina...nobody would buy it

posted on 18 Feb 2013, 21:06

13. taz89 (Posts: 1948; Member since: 03 May 2011)


1 minute it the ipad has 70% next it has 60% then it has 100%....seriously what is it

posted on 19 Feb 2013, 16:25

21. gmracer1 (Posts: 646; Member since: 28 Dec 2012)


They could save 100% of production costs by simply shutting down :D

posted on 20 Feb 2013, 17:12

23. klawhon (Posts: 2; Member since: 20 Feb 2013)


it costs them $10.00 to produce an iphone.....OMG they would go broke if they put a good display in the mini!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!​!!!!!!!1

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