RIM to license BlackBerry 10 to other hardware manufacturers
This is actually big news, considering that the words come directly from the CEO. If RIM does find some hardware partners willing to build handsets with its system, it might as well transform into a software-centric company like Microsoft.
Which would be sad, considering the top-notch hardware that RIM is capable of producing. Still, the maker of BlackBerry has proven to be pretty skillful when it comes to delivering software and services as well, so the plan might just work.
Of course, all this doesn't mean that RIM will stop producing phones and tablets. The company will surely continue to release BlackBerry devices, but listening to the CEO, it sounds like they are hoping to find other manufacturers to take case of most of the hardware stuff.
OK, Thorsten, you have our green light to go, just keep the company alive! Here's the full statement by the CEO:
You could think about us building a reference system, and then basically licensing that reference design, have others build the hardware around it – either it's a BlackBerry or it's something else being built on the BlackBerry platform.
21. pokharkarsaga posted on 02 Aug 2012, 14:08 2 0
blackberry 10 OS on HTC,SONY,NOKIA would be great to see in the future.a very great decision by CEO.RIM>android,IOS,WP
2. wsucoug13 posted on 02 Aug 2012, 09:49 7 0
It was either this or death, probably a good call.
3. snowgator posted on 02 Aug 2012, 09:55 5 0
Admitting you have a problem is the first step...
I am kinda surprised they are thinking "software" instead of "hardware". Going the other direction, hardware and using another established software, seems to be more up RIM's alley. No one debated they have tough, dependable handsets. It seems if the use BBM and their secure servers exclusively and an established OS, they could truly excel.
However, the upside is if they could get any other company to at least bite on this line they are fishing with, developers may be interested and BB10 may really turn into an interesting option. LG seems to be a company in transition, and Sony as well. The thought of a business ready OS may truly be appealing to some of these hardware companies.
I am willing to give them a look see when BB10 comes out. It may even be more appealing than these 3 or 4 other "developing" software efforts (WebOS, Tizen, Firefox OS, MeeGo, whatever else is out there..)
4. PhoneCritic posted on 02 Aug 2012, 09:56 2 4
Great call. I think Samsung would be a great partner
6. Aeires (unregistered) posted on 02 Aug 2012, 10:08 2 0
Long live RIM, I'd hate to see them close doors.
7. tigermcm posted on 02 Aug 2012, 10:51 1 0
hmmm i wonder what would happen if they licensed bb10 to others AND let other OS use their hardware
8. Lwazi_N posted on 02 Aug 2012, 10:55 0 3
I am looking forward to seeing a BB10 running Samsung smartphone... Could get interesting
9. JunkCreek posted on 02 Aug 2012, 11:09 0 3
a dream come true? BBM service on Android device. heheheheh.
15. Ruckus posted on 02 Aug 2012, 12:15 2 0
Heh yeah, if you figure that a company such has Saamsung releases phones every minute and a half then its easily 60. They release numerous phones for each carrier and there are quite a few national and regional post/pre paid carriers.
11. shadowcell posted on 02 Aug 2012, 11:42 1 1
How about instead we have Android OS, Windows 7.5 or other popular operating systems run on BlackBerry devices?
If they could get their SoCs to run on Jelly Bean or Windows we might have a winner here. Droid Pro was a mediocre success but with the build quality and design like the Bold 9900 we might just have a winner.
13. wsucoug13 posted on 02 Aug 2012, 12:04 1 0
That'd be awesome if we had 4 very relevant operating systems. Android, WP, iOS, and BB10. It would really open the door for innovation and cause one another to push it. Great for consumers!!!
14. disneydad posted on 02 Aug 2012, 12:08 1 0
It's about time!!
It is a shame that it took them so long to realize what many observers had already drawn a conclusion to. Their most valuable assets are BES and BBM. These are what many international users purchase a RIM device for. If they can figure out how to leverage those two assets individually in the U.S., they have a much healthier long term outlook.
16. SlimSoulja86 posted on 02 Aug 2012, 12:43 1 2
Samsung Galaxy Bold. Nice ring to it, i think
17. steelicon posted on 02 Aug 2012, 13:18 0 0
Oh wow! This CEO is something else. Unlike the other CEO, the CEO who threw everything that their own company developed and paid for, that is non-MS/WP X.X. We need more CEOs like this, one who has balls and believes in what his company have to offer.
18. tluv00 posted on 02 Aug 2012, 13:25 1 0
Good thing they only waited a few years, billions of dollars and a ton of market share to come to this conclusion. Look out iOS and Android.
19. fiebor posted on 02 Aug 2012, 13:49 2 0
the best way, is to add Nokia to this race, Nokia has covered the whole of africa with his brand, just that they have turned to windows which will be shock to the world after the release of windows phone8,imagin Nokia with RIM, RIM will excel with Nokia world wide, adding Nokia maps and other useful apps, the newly scalado and others, RIM should take Nokia as a choice without thinking plsssssssssssssssss.
22. Altair posted on 02 Aug 2012, 14:50 0 1
This is a good call for sure. But, I fear it comes too late. Even WP is coming in quite late. There are room for 3 horses / ecosystems. Unfortunately RIM CEO just admitted the main point up there. "We don't have the economy of scale to compete against the guys". This is it. It is all about ecosystem. Apple has the power. Google has the power. Microsoft has the power for sure. RIM doesn't have it.
Who wants to pay license for OS which is not going to have the power to grow? Nokia saw this problem at feb. 2011. RIM still isin't seeing the main problem here. This is the main problem why RIM is still falling and it is doing it even faster now.
23. parkwaydr posted on 02 Aug 2012, 16:47 1 0
Give me a phone with a build quality similar to HTC one x with bb10 on it and you have my money for sure.
24. pikapowerize (banned) posted on 02 Aug 2012, 23:17 0 1
i hope nokia buying RIM... haha lol...
but amazon makes more sense than nokia!!! amazon needs a hardware department!
25. pikapowerize (banned) posted on 02 Aug 2012, 23:19 1 0
i wish BB10 the best!! i hope RIM will surely continue to develop BB10 and hope devs will be attracted to BB10!!!
we need at least 5 players in this market!!!
iOS and android is dominating.... and windows phones are hardly catching up...
i hope BB10 and WP8 and jolla MeeGo OSes to be on the top 5!!!
(screw nokia for letting go of meego!!!)