Moto X confirmed for August 23rd release on AT&T with Moto Maker

As expected, the Moto X will be available for $199.99 for a 16GB model, and $249.99 for a 32GB model. If you opt for AT&T Next, the 16 GB model is available for $27 per month and the 32 GB model is $32 per month. AT&T will offer the woven white and woven black options in-store, as well as the vouchers for the Moto Maker customization option. And, as a limited time bonus, those who choose Moto Maker will get a free Skip NFC accessory. 

As an added bonus, AT&T will be giving some lucky users access to Moto Maker a bit early on August 19th to design their Moto X early, and get their customized device on August 23rd, since the custom-built devices take 4 days. 

No word yet on release dates for other carriers.

source: AT&T