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Mark of the robot – the Galaxy S5 and HTC One M8 proudly proclaim they are “Powered by Android”

Mark of the robot – the Galaxy S5 and HTC One M8 proudly proclaim they are “Powered by Android”

For the first time in a long while, we are seeing Google make a move towards establishing Android as a consumer brand. What we're trying to convey is that, when Joe and Jane McRegular pick up their Galaxy smartphones from their carrier, they usually have no idea what operating system it runs and who made it. They don't care much, either. They just know that the phone is made by Samsung, has "apps", and it's not an iPhone. Fair enough, but this device's existence was only made possible thanks to Android, which is something that Google now wants them to know. Previously, the company preferred to let the acknowledgment slide by, even after the revelation that "Galaxy" is a times more popular and sought after brand (respectively, product) than the platform which fuels it. A bit uncanny, considering Android is the world's most popular operating system today.


However, as Google left the problem unattended, some vendors began to take too many liberties with the company (and community)'s hard work. They customized Android's code to the extent of replacing native Google apps with their own clones of them to mask its original identity. That's when Mountain View decided to intervene. Stepping up from previous efforts, when users boot up the Galaxy S5 and the HTC One (M8), two of the hottest smartphones right now, they are greeted with the message "Powered by Android". Notably, "Android" is written in a classic font that we last saw on the HTC G1, the original Android smartphone.


Like a well-deserved "special thanks to..." on an attractive album cover


It's a small, but significant move. It tells users that their shiny new smartphone has been made possible, in a non-insignificant part, thanks to Android. It's like a well-deserved "special thanks to..." on the front of an attractive album cover. The question now is whether the tag will grace all future Android smartphones. It's more likely that devices which use their own, highly-specific forks of Android, like the Amazon tablets and the Nokia X, will spare the nod to Google. Likewise, devices that don't have the Play Store and Google services at the heart of their software experience - Chinese phones, for example - probably won't salute Android. The rest, though, will likely carry the mark of the robot.


via Geek.com

photos by Stephan Constantine (@WhatTheBit)

36 Comments
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posted on 27 Mar 2014, 10:17 12

1. PapaSmurf (Posts: 8240; Member since: 14 May 2012)


Powered by my go to OS. Can't wait until Aprill 11th!

posted on 27 Mar 2014, 12:10 1

14. jaytai0106 (Posts: 1268; Member since: 30 Mar 2011)


April 11th? Are you getting the HTC One or S5?

posted on 27 Mar 2014, 10:19 1

2. hackmanhtc1 (Posts: 12; Member since: 21 Apr 2013)


Jane Mcregular xD

posted on 27 Mar 2014, 10:20 3

3. CX3NT3_713 (Posts: 1829; Member since: 18 Apr 2011)


Well duh!!!

posted on 27 Mar 2014, 10:38 8

9. akki20892 (Posts: 3434; Member since: 04 Feb 2013)


Because phone is nothing without os.

posted on 27 Mar 2014, 10:48

10. Sriniva1995 (Posts: 33; Member since: 06 Nov 2013)


Looks like google made that compulsory

posted on 27 Mar 2014, 10:21

4. lyndon420 (Posts: 1733; Member since: 11 Jul 2012)


I think if it runs Android this nice little greeting should be incorporated period. It's not much to ask considering it was free to use. Also...if it runs Android, the consumer should be able to download all Google apps without having to root the device.

posted on 27 Mar 2014, 13:18 2

19. kabhijeet.16 (Posts: 633; Member since: 05 Dec 2012)


Yes, we can download all google apps without rooting device. What are you saying?

posted on 27 Mar 2014, 13:27 1

21. magnanimus (Posts: 291; Member since: 29 Mar 2013)


Tell that to the Amazon Kindle

posted on 27 Mar 2014, 14:11 1

22. sgodsell (Posts: 1210; Member since: 16 Mar 2013)


Or Nokia X

posted on 31 Mar 2014, 04:15

36. kabhijeet.16 (Posts: 633; Member since: 05 Dec 2012)


Who cares about Them?

posted on 27 Mar 2014, 15:07 1

25. SamDroid (unregistered)


Or Lenovo IdeaTab

posted on 27 Mar 2014, 10:22

5. ScottSchneider (Posts: 316; Member since: 06 Dec 2011)


I thought this day would come wen all the phones would have this in their boot screen... it is like a dream that actually came true...One of the Worlds most advanved mobile OS... Android... The small green robot of a techie's dream... Thx HTC and Ss.. hoping to see more OEMs with it... Especially moto...

posted on 27 Mar 2014, 10:24 5

6. Lt.Green (Posts: 371; Member since: 13 Mar 2014)


I like the font.

posted on 27 Mar 2014, 10:25 1

7. ArtSim98 (limited) (Posts: 2738; Member since: 21 Dec 2012)


One thing that these do better than Z2 lol. Beautiful font

posted on 27 Mar 2014, 10:25 4

8. Just.Saying (Posts: 132; Member since: 04 Apr 2013)


In your face Nokia - Now try hiding android in your X line. Soon it'll have to say powered by android tooooooo

posted on 27 Mar 2014, 14:53

24. DnB925Art (Posts: 211; Member since: 23 May 2013)


Don't forget the Kindle as well!

posted on 27 Mar 2014, 16:51 1

29. sprockkets (Posts: 1160; Member since: 16 Jan 2012)


they are forked, they don't have to do jack squat

posted on 27 Mar 2014, 10:54 1

11. livyatan (Posts: 691; Member since: 19 Jun 2013)


Finally

posted on 27 Mar 2014, 11:11

12. nlbates66 (Posts: 293; Member since: 15 Aug 2012)


haha, I guess this helps make it obvious if a company like Samsung decided to switch it out, not that they're be able to because of their agreements.

as for those thinking this will effect Nokia in any way- it won't, Nokia isn't part of the Open Handset Alliance (such a misnomer...) and didn't go into any agreement with Google to use Android because they don't bundle any of the google apps, only members wanting google certification (usually so they can get google apps/playstore etc) will likely be affected
http://en.wikipedia.org/wiki/Open_Handset_Alliance

posted on 27 Mar 2014, 11:20

13. nlbates66 (Posts: 293; Member since: 15 Aug 2012)


I should say, it wouldn't be so much to make it obvious if a company like Samsung switched the OS, it's probably more likely hoped that a customer might notice that it says android (remember how many people think of a Galaxy S as a "Samsung" but not an "Android Phone"?) and thus know of the Android brand, but if it only shows up during boot then that kind of affect might be zero.

EDIT: if I ever got another Android device for either myself or a family member i'd probably replace the bootscreen just to spite google. :P

posted on 27 Mar 2014, 12:28 6

16. marbovo (Posts: 641; Member since: 16 May 2013)


don't reply to yourself

posted on 27 Mar 2014, 12:26

15. Amir1 (Posts: 262; Member since: 20 Aug 2013)


S5 - powered by a plaster. M8 - powered by last year's camera.

posted on 27 Mar 2014, 12:45 5

17. The13thKing (banned) (Posts: 849; Member since: 26 Feb 2014)


Amir1 powered by nokia/sony and fueled by hate.

posted on 27 Mar 2014, 13:20 1

20. kabhijeet.16 (Posts: 633; Member since: 05 Dec 2012)


+1 to you.. LOL.. Good reply.

posted on 27 Mar 2014, 12:49

18. LeBrownJames (Posts: 86; Member since: 17 Mar 2014)


Nice.

posted on 27 Mar 2014, 14:13

23. Liveitup (Posts: 1193; Member since: 07 Jan 2014)


HTC M8 powered by Android, inspired by Windows Phone.

posted on 27 Mar 2014, 15:09 5

26. SamDroid (unregistered)


I don't even know how you even came close to that kind of logic

posted on 27 Mar 2014, 15:48 1

27. PapaSmurf (Posts: 8240; Member since: 14 May 2012)


Trying to figure that out as well.

posted on 27 Mar 2014, 16:33 2

28. AfterShock (Posts: 2799; Member since: 02 Nov 2012)


They think blink feed is a rip off of wp tiles.

Its a long stretch, but if it makes them feel better, what the err..let em.

posted on 27 Mar 2014, 22:59

33. PBXtech (Posts: 976; Member since: 21 Oct 2013)


He thinks MS created Metro and tiles.

posted on 27 Mar 2014, 18:25

30. PermanentHiatus (Posts: 267; Member since: 22 Jun 2012)


Wear that badge with pride. Best OS in the business.

posted on 27 Mar 2014, 19:43

31. garyII (Posts: 160; Member since: 26 Feb 2014)


it is actually a true fact, that in my country ppl dont really care what OS it is, just that it is by the popular Samsung, it has apps and it is not iphone....(because iphone is quite expensive when compared to its screen size)....they didnt really care about all this, just wanna has a phone with large screen, sitting in starbuck, scrolling facebook or twitter or texting until muscle cramp...but for us (all of us visiting these tech websites), we are all excited with the new phones, their specs, their gorgeous screen pixel density..and so many more, it is like a different guys when we enter electronics shop, for me, my eyes will straightly direct to the phones and tablets, instead of TV, refri, or something else...

posted on 27 Mar 2014, 22:31

32. shaheer7 (Posts: 22; Member since: 11 Jul 2013)


I think Android phones are better than samsung and Htc :)

posted on 28 Mar 2014, 02:47

34. andynaija (Posts: 457; Member since: 08 Sep 2012)


Samsung and HTC make android phones, so I don't understand what you mean.

posted on 28 Mar 2014, 06:10

35. shaheer7 (Posts: 22; Member since: 11 Jul 2013)


Yeah I know.. I was just kidding :D but yeah samsung phone are better than htc... also htc M8 has 2/10 repairing chances only :(

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