J.D. Power & Associates survey finds higher satisfaction among devices with touchscreens

Touchscreen phones seem to be all the rage nowadays as they offer a refreshing new way of navigation and experience that customers seek out. There is a new report from J.D. Power and Associates which found that there is a higher satisfactory rate among customers who own a smartphone or feature phone that packs on a touchscreen. Comparing the two type of phones, smartphones and feature phones, the survey found that smartphone owners with touchscreens had an average of 771 points on a 1,000 point scale – 40 points higher than those customers that owned smartphones that didn't offer a touchscreen. Coincidentally, feature phone owners with touchscreens scored an average of 756 points – that's 53 points above other features phones with no touchscreens. When you think about it more, touchscreens devices will offer users a myriad of ways to interact with it – from the ease of navigation to the handful of touch specific games, touchscreen handsets do have their advantages over the competition. Now more than ever, we see manufacturers sticking to this concept as the touchscreen craze continues to captivate and compel customers.

source: PR Newswire