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It's official! Google buys Waze

Posted: , by Alan F.

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It's official! Google buys Waze
It is now official. Google has purchased crowd-sourced navigation app Waze for an unconfirmed price of $1.1 billion-$1.3 billion. Rumors of such a deal started leaking over the weekend. Waze uses real time traffic information from users to help other members get from one place to another while avoiding traffic, accidents and radar traps. Parts of the service will be integrated into Google Maps. As part of the acquisition,  the Waze team will remain in Israel for now, where it has been located.  A potential deal with Facebook collapsed over the insistence of the latter that the Waze team move to the U. S. and work from Facebook headquarters.

Google added that it would also work with the Waze community to make sure that they are given what they need to continue to grow the service. That includes access to Google's powerful search engine. Waze currently has 50 million members.

Other companies like Apple, Facebook and Yahoo were linked to a purchase of Waze, but in the end it was Google that won out over the others. The price of the acquisition, while unconfirmed for the moment, could turn out to be as much 30% higher than the $1 billion that the navigation app was expected to fetch.

Screenshots from Waze
Screenshots from Waze
Screenshots from Waze

Screenshots from Waze


source: Google via TUAW

14 Comments
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posted on 11 Jun 2013, 14:47 32

1. tedkord (Posts: 5261; Member since: 17 Jun 2009)


Waze traffic features baked into Google Maps would be heaven.

posted on 11 Jun 2013, 14:51 11

2. Daftama (Posts: 575; Member since: 03 Nov 2012)


Please make it better

posted on 11 Jun 2013, 14:52 11

3. buccob (Posts: 1563; Member since: 19 Jun 2012)


Great... hopefully they take good advantage out of this deal... And improve both companies services

posted on 11 Jun 2013, 14:55

4. smallworld (Posts: 439; Member since: 13 Jul 2012)


Isn't that overpriced ?

posted on 11 Jun 2013, 15:08 10

6. _Bone_ (Posts: 2140; Member since: 29 Oct 2012)


Not compared to the damage the competition getting it could've have caused in the long run. It's not just the current or future data of Waze, but the way it works is now in Google's hands and that's a goldmine other players clearly wanted for themselves, they just went too cheap.

posted on 11 Jun 2013, 14:56 1

5. TechWorld_Observer (Posts: 15; Member since: 17 Aug 2011)


Oh, Google, no wonder the waze app was packed with cool new features ahead the competition and felt buggy like android. Now it all makes sence.
Just kidding, it'll be fine, other than the google ads of course ;)

posted on 11 Jun 2013, 15:17 9

7. Whateverman (Posts: 3231; Member since: 17 May 2009)


I think I like this. Just recently used Waze for the first time and it's not bad at all. Not to start a flame war, but I am glad Google got it and not Apple, only because it would have most likely become exclusive to iOS. But with it going to Goole, both OSs will have access. Hopefully WP, BB, and others in the future will too.

posted on 11 Jun 2013, 15:43 8

8. PhoneCritic (Posts: 375; Member since: 05 Oct 2011)


That is the biggest plus for users of all viable platforms that Google won out in the purchasing of Waze. It will now be shared and not exclusive to one vendor. Lets face it if either Apple or Microsoft had picked up Waze they would have made it an exclusive on their platform alone. With Google picking it up it will be on iOS, WP etc.. Hate or love Google one thing is for sure their strategy of being on every viable platform is brilliant

posted on 11 Jun 2013, 16:07 4

9. SleepingOz (unregistered)


I remember an ifan, Edmund I believe, said that Google won't be allowed to buy Waze. In your face, dude! lol

posted on 11 Jun 2013, 16:07 7

10. darkkjedii (Posts: 12618; Member since: 05 Feb 2011)


This is only gonna make google maps better, it's already the best out there.

posted on 11 Jun 2013, 18:15 2

11. lyndon420 (Posts: 1785; Member since: 11 Jul 2012)


Yup...I agree.

posted on 12 Jun 2013, 17:57

14. Stuntman (Posts: 784; Member since: 01 Aug 2011)


I'm hoping that this makes Waze better. The first thing I want is to get rid of Bing from Waze and replace it with Google. The second is I would love for Waze to be able to use the Google data to provide even better traffic information. Third, get the up to date mapping data from Google. In Metro Vancouver, Waze shows part of the city to be under water. At least the roads are still there and I can drive on them. Also, they have to stop making Waze recommend an off-ramp that has been closed for a year due to construction.

posted on 11 Jun 2013, 22:01

12. marbovo (Posts: 658; Member since: 16 May 2013)


Maybe now google navigator will stop telling me to turn to the northwest(!!) in 200 meters...

posted on 12 Jun 2013, 02:07

13. indianapple89 (Posts: 47; Member since: 28 Feb 2013)


I was hoping that this would happen. Frankly Waze is a better match to Google than FB, Apple, MS. Looking forward to Waze traffic features integrated into Google Maps and possibly Google+ ? Notifications from people in your circles would carry more weight I gues, and given the strong community of Waze users, this could allow Google to grow G+ even more and make it ever more useful.

Also I imagine it would get baked into Google Now too via GMaps.

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