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Huawei wants to claim the #2 spot from Apple in the next two years

Posted: , by Luis D.

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Huawei wants to claim the #2 spot from Apple in the next two years
Huawei's consumer business executive in chief, Richard Yu, told Reuters that his company wants to become the world's second-largest smartphone maker in two years, beating Apple for its spot in the top-two next to leader Samsung. It's currently at the third spot, which means the target it's set for itself isn't that far off, although catching up for Apple will take quite the mix of hard work and dumb luck.

According to Strategy Analytics, Huawei had a 9% market share last quarter, shipping 33.6 million devices. Apple held a 12% market share and shipped 45.5 million devices, while Samsung held a leading 20.1% share and shipped 75.3 million devices.

Yu said that developing technologies, such as artificial intelligence, virtual reality, and augmented reality will present opportunities to overtake
The Huawei Mate 9 is the company's current top offering

The Huawei Mate 9 is the company's current top offering

Apple with innovation. The exec is also adamant about winning the trust and loyalty of customers as Apple hasn't pulled surprise moves and Samsung had to completely cancel its second half flagship smartphone, the Galaxy Note 7, due to a flaw which compromised the device's integrity. However, both are poised for strong comeback next year, reportedly utilizing technologies such as edge-to-edge screens with embedded fingerprint scanners.

On Nov 2, Huawei launched a new premium smartphone, the Mate 9. Featuring a large display and powerful hardware, the phone has a Porsche Design-masterminded version along with a new artificial intelligence that automatically lines up the most frequently used apps and puts them within easy reach.

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posted on 03 Nov 2016, 22:24 1

1. ctdog4748 (Posts: 796; Member since: 05 Mar 2016)


Not very likely to happen. Then again, anything is possible.

posted on 04 Nov 2016, 01:12

22. torr310 (Posts: 951; Member since: 27 Oct 2011)


Does that mean Samsung could be the 3rd?

posted on 04 Nov 2016, 03:46 2

32. Papa_Ji (Posts: 240; Member since: 27 Jun 2016)


APPLE is already at 3rd...
BBK electronics is now at 2nd spot.....

posted on 04 Nov 2016, 06:25 2

34. chenski (Posts: 501; Member since: 22 Mar 2015)


Well huawei also does their soc in house and its a good soc, so they do have the tech power

posted on 04 Nov 2016, 06:30 1

35. Dr.Phil (Posts: 1474; Member since: 14 Feb 2011)


Apple and Samsung combined sell about 25 million devices in China. If Huawei can make a significant dent in their own home sales combined with improving sales overseas, then yes it is very possible and I would say even probable. I think Samsung had a missed opportunity with the Chinese market in the Note 7 debacle (the media in China eviscerated them which I think ended up causing a low public opinion). Apple has had a stale product when it comes to new/innovative features of the iPhone 7, most contribute to them just holding off until next years 10th year anniversary with the iPhone 8.

So, Huawei can definitely improve sales and become #2, but it's all about what they bring to the table to beat out Apple and Samsung flagships.

posted on 04 Nov 2016, 07:52 1

38. Macready (Posts: 1263; Member since: 08 Dec 2014)


Last year 65% of Huawei's sales already came from overseas areas, notably Europe (where it holds the second spot for Android OEM makers).

So yes, it seems a matter of (little) time before they move to a global second spot, unless something unexpected happens.

posted on 03 Nov 2016, 22:41 8

2. meanestgenius (Posts: 14187; Member since: 28 May 2014)


Excellent! I would love to see Huawei step up to the plate to challenge Apple and Samsung.

posted on 03 Nov 2016, 23:28 13

8. dimas (Posts: 2387; Member since: 22 Jul 2014)


For me, huawei already surpassed apple. iphone 7 was a big 'meh'

posted on 04 Nov 2016, 01:37 1

24. BoardDWorld (Posts: 117; Member since: 17 Aug 2016)


Challenge Apple? Most companies are challenging Apple these days. Just because Huawei got Superman to show off the new Leica lenses it doesn't mean they are a good phone, they are far from being worth a premium.

EMUI is just a copy of Xiaomi's MIUI, which it is always a step or 2 behind. Their in-house SoC is just about hitting flagship standards only now with the Mate 9.

The only way they are getting anywhere is if enough ignorance lines their pockets so that they can continue pumping millions of dollars in advertising. Unfortunately Apple are dropping because people are becoming less ignorant, so I don't think Huawei can play that game.

posted on 04 Nov 2016, 07:37 2

36. meanestgenius (Posts: 14187; Member since: 28 May 2014)


Most companies are NOT challenging Apple these days. At least, not in a meaningful way. Huawei is the closest to doing so (excluding Samsung), considering their size and market share. Just because YOU don't think Huawei offers a good product, doesn't make it so.

Huawei produces a better, all around product than Xiaomi. End of story.

Just because YOU feel that it's ignorant to purchase Huawei devices, doesn't make it so. You're obviously commenting emotionally, based on your apparent personal dislike for Huawei, which makes what you're saying more subjective than objective. I'm inclined NOT to take your emotional response as anything more than that.

posted on 04 Nov 2016, 09:18

40. BoardDWorld (Posts: 117; Member since: 17 Aug 2016)


My opinion has no emotion attached, I'm in no way bias to any one company, it just is the way it is. For the same reason I can say I'm not happy with Xioami's flagship Mi Note 2(at all). However I think looking at your response you might want to consider just who's being emotional.

posted on 04 Nov 2016, 09:24

41. meanestgenius (Posts: 14187; Member since: 28 May 2014)


Now you're just projecting. Your comment reeks of dislike for Huawei, while mine is based on market position and stats.

"I'm in no way biased to any one company."

Typical response from someone that's been called out for an obviously emotional comment. Just say that you don't like Huawei. You'd be better off for it.

posted on 04 Nov 2016, 23:53

42. BoardDWorld (Posts: 117; Member since: 17 Aug 2016)


Haha, it's an open honest view from someone that has no bias and takes a lot of interest in all flagships. Here's another eye opener for you:
http://www.gsmarena.com/huawei_and_leica_talk_about_the_mate_9s_camera-blog-21454.php

In other words no Leica lenses, just another Huawei advertising pitch that you can throw into millions already spent so they can put the Leica brand next to their camera.

posted on 05 Nov 2016, 00:46

43. meanestgenius (Posts: 14187; Member since: 28 May 2014)


Lol, just because you say that what you're saying is "open and honest" with "no bias", doesn't make it true. Newsflash: people say anything on a tech site, even stuff that isn't true.

So, are you saying that a company like Apple DOESN'T put a spin on marketing and throw millions into advertising it, all to "justify" a reason for consumers to purchase their product? Like saying that they have the advanced OS on the planet (which always gets proved wrong, by Apple's own software), or like when they say they have the best camera on a phone and that gets proved wrong, etc?

Hahahahahahahahahahahahahahahahahahahahahahahahaha​haha!!!!

I hope you don't believe that, because if you do, you've got a lot to learn, kid.

posted on 05 Nov 2016, 01:19

44. BoardDWorld (Posts: 117; Member since: 17 Aug 2016)


Ha? I stopped using Apple at the 5s because that's all it had become, an advertising gimmick. 4S was the last great phone comparative to other Android options.

You keep making personal assumptions rather than a reasonable debate. And I'm the kid?

posted on 05 Nov 2016, 01:34

45. meanestgenius (Posts: 14187; Member since: 28 May 2014)


I'm making "assumptions" based on your response. Nothing more. Nothing less. Your initial response to me was one clearly based on emotion, hence I called you out on it. If you're dissatisfied with me doing that, then perhaps you shouldn't have responded to my comment in the first place.
You also posted that link about Huawei like that's not what all companies do when marketing their product. An adult would know that, hence the term "kid".

posted on 05 Nov 2016, 02:31

46. BoardDWorld (Posts: 117; Member since: 17 Aug 2016)


No emotions, I said that already, clear accurate statements is all I made. And hey if you're happy with false advertising and you think that's normal that's fine, Huawei need a lot of people just like you to get them into number 1.

posted on 05 Nov 2016, 02:44 1

47. meanestgenius (Posts: 14187; Member since: 28 May 2014)


Yeah...NO. You're statements were quite emotional, and now you're backtracking. Most OEM's seem to advertise falsely in this business, but you obviously think it's just Huawei, hence why I say it's emotional. But I will no longer let the obvious truth get in the way of story you're trying to tell. Cheers.

posted on 05 Nov 2016, 04:52

48. BoardDWorld (Posts: 117; Member since: 17 Aug 2016)


I gave you a thumbs up for effort :)

posted on 07 Nov 2016, 03:00

49. meanestgenius (Posts: 14187; Member since: 28 May 2014)


Thanks, but no thanks, as I won't be returning the gesture. ;D

posted on 03 Nov 2016, 23:07 9

3. joey_sfb (Posts: 6252; Member since: 29 Mar 2012)


Huawei handset are getting more expensive while giving less value to consumer.

Basically its another me too branding.

posted on 04 Nov 2016, 01:50 1

28. Loveneesh (Posts: 204; Member since: 14 Jul 2015)


Use there honor brand series phones with more value for consumer.

posted on 03 Nov 2016, 23:12 1

4. kiko007 (Posts: 3928; Member since: 17 Feb 2016)


Are they high? Literally no one I've met knows what a Huawei is. One guy even though it was a historic assassin when I showed him last year's Nexus. They have a better chance of selling on Mars in the next two years than this nonsense (a story already written about on this very site months ago).

posted on 03 Nov 2016, 23:20 3

5. iPhoneBolt (Posts: 28; Member since: 16 Oct 2016)


You know the target is set till 2018's end, right? So that is possible in such a time frame, especially since huawei is JUST behind apple.

posted on 03 Nov 2016, 23:26 10

6. dimas (Posts: 2387; Member since: 22 Jul 2014)


You're spilling your brains again. Please tell us that you've read the whole article. Stop making your fanboyism decide what to comment.

posted on 03 Nov 2016, 23:32 2

10. deewinc (Posts: 341; Member since: 21 Feb 2013)


The is thing is that people like your friend and others will know a Nexus device but not know they own a Nexus made by Huawei. It is just ignorance especially to most people in the US. Most of them know Apple makes their own hardware for the iPhone boasting about an iPhone screen (4 year old technology) and their iPhone camera and the moment you tell them about its made by Sony they will be like Apple makes everything. Tell them about Samsung they think its a Chinese company selling devices to steal their personal data.

posted on 03 Nov 2016, 23:52 2

12. maherk (Posts: 4200; Member since: 10 Feb 2012)


Just becauae the brand isn't popular in your country doesn't mean that it isn't popular almost everywhere else.

posted on 04 Nov 2016, 00:01 10

13. trojan_horse (Posts: 2710; Member since: 06 May 2016)


I second and even third that.

Kudos for the truth!

Heck, I personally think Huawei can overtake Apple's 2nd place, considering how Huawei been breaking it's growth records and increasing it's market share.

posted on 04 Nov 2016, 00:04 2

14. kiko007 (Posts: 3928; Member since: 17 Feb 2016)


"Heck, I personally think Huawei can overtake Apple's 2nd place, considering how Huawei been breaking it's growth records and increasing it's market share"

It's breaking it's own growth records on one continent......woooo. The PR department must be ecstatic!

posted on 04 Nov 2016, 00:16 3

17. Ruturaj (Posts: 1472; Member since: 16 Oct 2014)


They are talking about market share not particular users. If noone from people you know buys Huawei, it can still get to second position. The world has population beside people you know.

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