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Half of all Americans own something made by Apple

Half of all Americans own something made by Apple
A study conducted by pollster Bill McInturff in conjunction with Hart Research Associates for CNBC shows that 55 million U.S. households, nearly half the total in the country, own a product made by Apple. And of those remaining holdouts, one in ten households plan on adding an Apple device sometime in the next year. The poll was held from March 19th through the 22nd and 836 Americans were surveyed. The margin of error is plus or minus 3.4%.

The average household that has an Apple product has three such devices. Jay Campbell, a VP at Hart Research said, "It's a fantastic business model — the more of our (Apple) products you own, the more likely you are to buy more. Planned obsolescence has always been a part of the technology industries sales model, but Apple has taken it to a whole new level."

CNBC's study looked at U.S. ownership of Apple products

CNBC's study looked at U.S. ownership of Apple products

Income plays a part in the results of the survey. 77% of those Americans earning $75,000 or more own at least one Apple product and on average, they own three devices made by the Cupertino based firm. Of those Americans making $30,000 or less, just 28% own at least one Apple device. Age also plays a role in the purchase of Apple technology. 63% of those between 18 and 34 years old said they were Apple users. That was the same percentage of  those Americans between 35 and 49 who identified themselves as Apple users. That dropped off to just 50% for those 50 to 64 years old while only 26% of those 65 and older say they use an Apple product.

Children seem to be a big fan of Apple devices. 61% of households with at least one child have an Apple device while only 48% of thouse households without a family member 17 or younger, own an Apple product. Finally, it seems that the tech savvy West Coast might have a higher ownership rate of Apple products with 57% of left coast households owning an Apple device. That drops down to a rate of 47% to 51% of households in the rest of the country.

source: CNBC via AppleInsider

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posted on 28 Mar 2012, 19:41 26

1. Bashok (Posts: 36; Member since: 14 Dec 2010)


that's nothing compared to how many people own a microsoft product (aka Windows)

posted on 29 Mar 2012, 23:30

67. metoyou (Posts: 277; Member since: 19 Oct 2011)


Am I the only one that have ZERO product own by Apple?

posted on 28 Mar 2012, 19:43 6

2. TROLL.ISAHA (banned) (Posts: 535; Member since: 28 Mar 2012)


And maybe the rest will in 2014-2015?
And in 2016 apple might not even exzist?

posted on 28 Mar 2012, 19:44 15

3. theBankRobber (Posts: 648; Member since: 22 Sep 2011)


I own a iPod 80gb classic 7th Gen. Used to have a iPhone until the Evo came out. Apple products are not bad as everyone says they are, just not everyone have the same taste of electronics and computers. Thanks to Google and Microsoft we have choice's to select from. :)

posted on 28 Mar 2012, 19:50 24

4. Chronos (Posts: 258; Member since: 25 Feb 2012)


I'm glad to be in the half that does not own an Apple product.

posted on 28 Mar 2012, 20:43 2

13. rnk.khch (Posts: 86; Member since: 30 Jan 2012)


Excellent!!!

posted on 29 Mar 2012, 01:33 3

39. eDiesel (Posts: 141; Member since: 17 Mar 2012)


I never have and hopefully never will.

posted on 29 Mar 2012, 04:32 3

43. wendygarett (unregistered)


9% has 5 apples?? those people are dumbass...

posted on 29 Mar 2012, 06:24 1

46. the_s2 (Posts: 206; Member since: 22 Nov 2011)


That definitely requires a thumbs-up.

posted on 28 Mar 2012, 19:52 2

5. nokia_fan_172 (Posts: 11; Member since: 09 Mar 2010)


no wonder apple has so much money. i wonder what they get in return?

posted on 28 Mar 2012, 20:22 8

8. LoneShaolin (Posts: 307; Member since: 14 Jan 2012)


The flocks of zombies..... I mean returning customers.....

posted on 28 Mar 2012, 21:13 3

19. TROLL.ISAHA (banned) (Posts: 535; Member since: 28 Mar 2012)


The flocks of hippies..... iMean returning customers...

posted on 28 Mar 2012, 20:10 6

6. quakan (Posts: 1199; Member since: 02 Mar 2011)


I have an iPod touch, a MacBook Pro (1st one was stolen, but replaced with insurance thankfully), and an iPhone. I like Apple products and I've always been satisfied with them.

posted on 28 Mar 2012, 20:18 11

7. remixfa (Posts: 13942; Member since: 19 Dec 2008)


proud to say that ive never purchased a single thing from the rotten fruit.

Most of what everyone owns are ipods. That is by far the most prolific item they have had.

posted on 28 Mar 2012, 20:44 3

14. rnk.khch (Posts: 86; Member since: 30 Jan 2012)


Excellent!!!

posted on 28 Mar 2012, 21:14 3

21. TROLL.ISAHA (banned) (Posts: 535; Member since: 28 Mar 2012)


Superb!

posted on 28 Mar 2012, 22:16 7

32. Lucas777 (Posts: 2137; Member since: 06 Jan 2011)


funny how u constantly dis ios and apple without ever trying their products... somewhat blind and unguided to make constant anti-apple statements dont u think?

posted on 29 Mar 2012, 06:48 3

48. remixfa (Posts: 13942; Member since: 19 Dec 2008)


really? constantly dis? is that why I get called an iNut whenever I defend them? Im pretty fair in my opinions. And I call BS or defend from BS on all sides and OS'es.

There is a difference between knowing the product and buying it. The company is morally bankrupt and disgusting. I refuse to give them a dollar. I dont buy apple products because of the OS, I dont buy them because of the company itself.

posted on 29 Mar 2012, 09:37 3

55. Lucas777 (Posts: 2137; Member since: 06 Jan 2011)


more disgusting than the average american company?

posted on 29 Mar 2012, 10:16 1

56. remixfa (Posts: 13942; Member since: 19 Dec 2008)


sigh...

YES.

posted on 29 Mar 2012, 00:34 2

36. good2great (Posts: 1039; Member since: 22 Feb 2012)


awww say it aint so remixfa.... thats not good man... i've respected you to be not only book smart about technology but hands on as well... if you never owned an apple product you HONESTLY can't compare the two...

and i can BET that you wouldnt be so biased about it as most non users are...

i recently switched from the HTC EVO 3D to the iPhone 4S a month ago... i had two other android phones before that as well as 2 windows mobile devices

i cant boost my self up to talk bad about any of those operating systems because they all have something distinctly superb to offer its users...

come on man... change your attitude about their products if you never owned one...

honestly you can stop this phonearena android vs apple war... people trust your input on both sides...

posted on 29 Mar 2012, 07:05 2

51. remixfa (Posts: 13942; Member since: 19 Dec 2008)


ahah. thanks, but i dont have the power to stop the fanwars. the best I can do is try to be fair most of the time, which I am. (other than the occasional joke :) )

refusing to buy products from a morally bankrupt company and not knowing anything about the products are 2 different things. I help customers every day with their unlocked iphones and am pretty familiar with that process, cydia, the whole 9. I dont need to buy their products to know it.

Your dollar is a vote. Whenever you buy something, you are voting "yes" to that company to continue its business practices. I get that companies are all shady to a point, but apple takes it past any point im comfortable with. Its entire culture is something I dont agree with. So I refuse to vote "yes" to continue, and thus i refuse to buy any of their products.

posted on 29 Mar 2012, 17:52

63. gallitoking (Posts: 4690; Member since: 17 May 2011)


I buy gas and i dont agree with gas prices..

posted on 29 Mar 2012, 21:08 1

65. remixfa (Posts: 13942; Member since: 19 Dec 2008)


yes, because gas and iphones are soo the same.

u could not buy gas and get an electric vehicle or ride a bike. you chose to bitch and not do anything about it. Thats not my problem. The last time gas prices got so high i traded in my wonderful Xterra and got my current Sonata because it doubled the gas mileage (and these things are pimp on the interior). That lowered my 100 mile a day round trip cost so much that it was cheaper to have a brand new car with a payment than my paid off SUV. If you dont like something, do something about it. If your not going to do anything about it, shut up.

posted on 30 Mar 2012, 13:34

68. gallitoking (Posts: 4690; Member since: 17 May 2011)


'Your dollar is a vote. Whenever you buy something, you are voting "yes" to that company"...

I was referring to your comment... because as usual. you are wrong.. don't ask me to shut up as you haven't .. and tired about you and your free foxconn cr@p.

posted on 30 Mar 2012, 14:44 1

69. remixfa (Posts: 13942; Member since: 19 Dec 2008)


waaah waah. go whip an iSlaave, u obviously want to.

im sorry u dont like me reminding you of the horrible conditions your beloved devices are made in at rock bottom payscales, and then resold to you at crazy high profit margins. Yup, that makes it more valuable to you somehow.

Nothing like paying 600 bux for a $130 device.

Yes, and I just showed you alternatives to just taking gas prices up your wazoo. like normal you ignore it, because apparently you like to over pay.

posted on 30 Mar 2012, 17:01

71. gallitoking (Posts: 4690; Member since: 17 May 2011)


is that a money saving advise.. because Dr. Phil and all others beat you to it... I don't like overpaying for anything.. nobody wants to .. but we have to and that's were you don't understand, you think telling people you traded your Xterra for your Sonata and not buying Apple products.. wow I am not impressed.. because you change nothing for the foxconn workers, you do it for you so people can kiss your feet and tell you thank you when in reality for the people that matters most... nothing changes nothing... I don't buy into your story not one bit which doesn't matter to you as the only one that matters,,, is you

posted on 30 Mar 2012, 17:07

72. remixfa (Posts: 13942; Member since: 19 Dec 2008)


1 person changes nothing. one turns to 2, turns to 4, turns to 8, so on and so forth.. and eventually you get enough people together to force change. As long as you continue to stand up for the cause in the face of apathetic strangers that would rather you sit down and quit reminding them of the atrocities they are helping the company commit by continuing to buy their goods even after learning of how they are made. As long as you do that, then change can happen.

Gallito, as always, take your blind apathy somewhere else.

posted on 30 Mar 2012, 18:53

73. gallitoking (Posts: 4690; Member since: 17 May 2011)


I would believe you if you give me a head count of your followers.....right/... see that only works when those people are united... you are just one man show . we have different approach on this but we have the same result... we change nothing for better or worse...

posted on 31 Mar 2012, 04:00

74. remixfa (Posts: 13942; Member since: 19 Dec 2008)


www.sumofus.org.

there is more than just 1 of me, jacko.

posted on 29 Mar 2012, 03:05 1

40. andro. (Posts: 1962; Member since: 16 Sep 2011)


I had an ipod once apon a time and working in the phone industry i have to use customers iphones almost daily at some stages,most of the time to see if its faulty like they claim or help show them how to add a new contact or something stupid like that :-(

The reason the percentage of apple ownership is so remixfa said is as you said ipods,especially as apples main buying demographic are preteens and teens,they all get ipods or ipod touchs

posted on 29 Mar 2012, 06:28 1

47. kshell1 (Posts: 1143; Member since: 05 Oct 2011)


i tried an iphone at a verizon store, it sucked

posted on 29 Mar 2012, 17:47

62. gallitoking (Posts: 4690; Member since: 17 May 2011)


by not having any Apple products.. you seen to be very interested in what Apple does...they don't occupy your house but occupy your brain

posted on 28 Mar 2012, 20:24 7

9. christianqwerty (Posts: 460; Member since: 05 May 2011)


It's funny how people are saying bad things about apple yet they have never owned an apple product.

posted on 28 Mar 2012, 20:27 8

10. remixfa (Posts: 13942; Member since: 19 Dec 2008)


you dont have to buy the product to know that there is major issues with the company and how it does business. Why would I encourage more of what I dont like buy paying them to continue to do it??? that doesnt even make sense.

posted on 28 Mar 2012, 20:40 8

12. quakan (Posts: 1199; Member since: 02 Mar 2011)


I can guarantee you're buying products from at least one company who has less than great business practices, so what's the real reason you won't buy an Apple product? Not trying to stand up for Apple, but there are many companies that profit from business practices that would prefer to keep those practices secret.

posted on 28 Mar 2012, 21:26 3

24. remixfa (Posts: 13942; Member since: 19 Dec 2008)


i disagree with apple culture, apple business practice, the complete lack of apple ethics, and apple's slave labor forces.
Just because other companies do it as well, doesnt mean I should be nicer to Apple about it. Unlike most, if I hear of crazed practices I tend to avoid the company. You vote with your dollar. The more you give them, the more they think its ok. If you stop buying their crap, they will change.

I think I've made that abundantly clear around here ..lol

posted on 28 Mar 2012, 22:10 3

30. bucky (Posts: 1513; Member since: 30 Sep 2009)


prepare to practically buy nothing made in china if u want to vote with ur dollar unfortunately.

posted on 28 Mar 2012, 23:46 3

33. quakan (Posts: 1199; Member since: 02 Mar 2011)


My point exactly. That's why I hate when people try and use that for an excuse for why they hate Apple products. That's not a real reason in my book. I think the real reason is some people just love to hate them.

posted on 29 Mar 2012, 06:52 1

49. remixfa (Posts: 13942; Member since: 19 Dec 2008)


obviously you guys have not read a single thread on my opinion. I take a stand against Apple because they are morally bankrupt.. far worse than most other companies that I might give my dollar to. Jobs might have had some neat ideas but he was a severely flawed individual and he surrounded himself with like minds.
I generally avoid companies i dont agree with. And since learning of Foxconn and their practices I've tried to avoid anything made by them.

Yes, it limits my choices, and yes it kinda sucks. But at the end of the day I have an informed, clean, and happy conscience.

Your apathy is not my problem.

posted on 29 Mar 2012, 18:01

64. gallitoking (Posts: 4690; Member since: 17 May 2011)


wow.. most people that are against something ( abortion, legalized marihuana, etc..) have a purpose... and do stuff about it.. you not buying Apple products does nothing to help the Foxconn workers, in fact doesn't help anyone but yourself and your ego... congrats, at least lie and tell us you are allergic to Apple.. that way you don't sound so selfish...

posted on 29 Mar 2012, 01:19 3

38. snowgator (Posts: 3245; Member since: 19 Jan 2011)


There is a serious "everybody does it, so who cares?" in our society, remixfa, and it makes me irritated. Sure, losing little old me as a customer would mean nothing to major companies, unless they lost a few thousand of my friends. I can respect you for not going in on Apple for the reasons you do.

It is hard in this day of World Economy to find an ethical company. Doesn't mean we shouldn't raise our standards and at least try.

posted on 29 Mar 2012, 06:53 3

50. remixfa (Posts: 13942; Member since: 19 Dec 2008)


thanks. it starts with one and moves on from there. I'd rather stand tall and take a stand, and teach my kids to do the same, than to be a mindless lemming in the crowd and not give a crap how things happen.

posted on 28 Mar 2012, 21:18

22. TROLL.ISAHA (banned) (Posts: 535; Member since: 28 Mar 2012)


It's rumor's that speaks! It's humanity that sense's! It's hype that cause's
stupidity attraction!

posted on 28 Mar 2012, 21:30

26. TROLL.ISAHA (banned) (Posts: 535; Member since: 28 Mar 2012)


These people are wize smart and clever, unlike dimwits......

posted on 29 Mar 2012, 07:09

52. jroc74 (Posts: 5009; Member since: 30 Dec 2010)


Back in the day I never owned a Hyundia but I knew the car was unreliable. You dont have to own a product to say bad things about it.

Now...at this point in time it might be more reliable. On that note I agree with you. As far as Apple...the entire Antenna Gate thing turned me off from them in a big way for me. And I dont own an Apple product.

My kids mother has an iPhone. Just got it a few weeks ago. What I dont do is let my opinions cloud others decisions.

posted on 30 Mar 2012, 14:48

70. remixfa (Posts: 13942; Member since: 19 Dec 2008)


I used to shy away from hyundai because they were cheap junk. I own a sonata now. It is one of the nicest cars ive ever owned and I havent had a single issue with it. Considering the price i haggled down (12500 for a brand new sonata with 4 miles on it that retails at 19000), its been a dream come true. Give em a shot. They are not the same PoS they used to be, thats for sure.

posted on 28 Mar 2012, 20:38 1

11. -box- (Posts: 3823; Member since: 04 Jan 2012)


I have a bunch of apple products, but they're all dead computers or ipods that people turned in to me as collateral against a new computer system I build for them. It's a heck of a pain to get them working again for resale because parts are few, far between, and really flippin' expensive

Only apple product I've ever spent money on for myself (not for resale or parts scavenging) was a Quadra 900 or 950 back in the mid-90s. Then Windows 95 came out and rendered it obsolete

posted on 28 Mar 2012, 20:48 3

15. rnk.khch (Posts: 86; Member since: 30 Jan 2012)


I never owned any Apple products in the past; I do not own any Apple products currently; and I will never own any Apple products for the rest of my life!!!
(!!Proud user of PC/Microsoft/Windows!!)

posted on 28 Mar 2012, 21:05 3

17. cellphonator (Posts: 298; Member since: 29 Oct 2011)


Excellent :-o

posted on 28 Mar 2012, 21:14 4

20. E.N. (Posts: 2338; Member since: 25 Jan 2009)


What do you want, an applause? Congrats? Would you like a cookie?

posted on 28 Mar 2012, 21:43 2

28. TROLL.ISAHA (banned) (Posts: 535; Member since: 28 Mar 2012)


What do you want, a cerebellum?

posted on 28 Mar 2012, 21:01 1

16. networkdood (Posts: 6276; Member since: 31 Mar 2010)


I never have owned any APPLE products - it is not like I am missing something. In my household of 5, 3 members own APPLE products, probably soon to be 4. I never had an inkling to buy an APPLE product. I do hope that someday Google makes a PC or laptop that is worthy of my attention.

I have tried a MAC computer and hacking into itunes account is fun.

posted on 28 Mar 2012, 21:13 3

18. E.N. (Posts: 2338; Member since: 25 Jan 2009)


Once again Apple news attracts haters like flies. You guys need to find a new hobby.

posted on 28 Mar 2012, 21:37 1

27. TROLL.ISAHA (banned) (Posts: 535; Member since: 28 Mar 2012)


Indoctrinated by apple you are!

posted on 28 Mar 2012, 21:58 2

29. E.N. (Posts: 2338; Member since: 25 Jan 2009)


Lol, whatevs troll

posted on 29 Mar 2012, 10:18 2

57. remixfa (Posts: 13942; Member since: 19 Dec 2008)


an indoctrinated agent of cerebrus. doesnt even realize it! lolz

posted on 28 Mar 2012, 21:26

23. TROLL.ISAHA (banned) (Posts: 535; Member since: 28 Mar 2012)


Consequential it!

posted on 28 Mar 2012, 21:28 5

25. PAPINYC (banned) (Posts: 2315; Member since: 30 Jul 2011)


How can you say 55 million Americans own a krApple product and then disclose 839 were surveyed??

Something is wrong with your iMath.

Personally, I am in the latter half but in the 9 out of 10 that have no intention of buying anything krAppy in the next year.

posted on 29 Mar 2012, 07:14

54. jroc74 (Posts: 5009; Member since: 30 Dec 2010)


Exactly. Less than 1000 surveyed? Wow...good point. Thats the biggest thing ppl should pay attention to. Thats less ppl that participated in the Smartphone madness bracket and voted for the iPhone. Only 130 voted on that...lol.

Compare that to the amount of votes for other phones.

If we can start using polls like that....lol.

I'm in the half that doesnt own anything by Apple...I make close to $100,00 a year and I almost got an iphone in 2010 when my salary was 1/2 that.

Scratch that...I did just but 1 stock in Apple. But I sold it a few weeks ago. It was a waste. I shoulda got it in 2010...lol. That the only thing I would buy from Apple right now...stock.

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