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Half of all Americans own something made by Apple

Half of all Americans own something made by Apple
A study conducted by pollster Bill McInturff in conjunction with Hart Research Associates for CNBC shows that 55 million U.S. households, nearly half the total in the country, own a product made by Apple. And of those remaining holdouts, one in ten households plan on adding an Apple device sometime in the next year. The poll was held from March 19th through the 22nd and 836 Americans were surveyed. The margin of error is plus or minus 3.4%.

The average household that has an Apple product has three such devices. Jay Campbell, a VP at Hart Research said, "It's a fantastic business model — the more of our (Apple) products you own, the more likely you are to buy more. Planned obsolescence has always been a part of the technology industries sales model, but Apple has taken it to a whole new level."

CNBC's study looked at U.S. ownership of Apple products

CNBC's study looked at U.S. ownership of Apple products

Income plays a part in the results of the survey. 77% of those Americans earning $75,000 or more own at least one Apple product and on average, they own three devices made by the Cupertino based firm. Of those Americans making $30,000 or less, just 28% own at least one Apple device. Age also plays a role in the purchase of Apple technology. 63% of those between 18 and 34 years old said they were Apple users. That was the same percentage of  those Americans between 35 and 49 who identified themselves as Apple users. That dropped off to just 50% for those 50 to 64 years old while only 26% of those 65 and older say they use an Apple product.

Children seem to be a big fan of Apple devices. 61% of households with at least one child have an Apple device while only 48% of thouse households without a family member 17 or younger, own an Apple product. Finally, it seems that the tech savvy West Coast might have a higher ownership rate of Apple products with 57% of left coast households owning an Apple device. That drops down to a rate of 47% to 51% of households in the rest of the country.

source: CNBC via AppleInsider

74 Comments
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posted on 28 Mar 2012, 19:41 26

1. Bashok (Posts: 36; Member since: 14 Dec 2010)


that's nothing compared to how many people own a microsoft product (aka Windows)

posted on 29 Mar 2012, 23:30

67. metoyou (Posts: 279; Member since: 19 Oct 2011)


Am I the only one that have ZERO product own by Apple?

posted on 28 Mar 2012, 19:43 6

2. TROLL.ISAHA (banned) (Posts: 535; Member since: 28 Mar 2012)


And maybe the rest will in 2014-2015?
And in 2016 apple might not even exzist?

posted on 28 Mar 2012, 19:44 15

3. theBankRobber (Posts: 681; Member since: 22 Sep 2011)


I own a iPod 80gb classic 7th Gen. Used to have a iPhone until the Evo came out. Apple products are not bad as everyone says they are, just not everyone have the same taste of electronics and computers. Thanks to Google and Microsoft we have choice's to select from. :)

posted on 28 Mar 2012, 19:50 24

4. Chronos (Posts: 258; Member since: 25 Feb 2012)


I'm glad to be in the half that does not own an Apple product.

posted on 28 Mar 2012, 20:43 2

13. rnk.khch (Posts: 86; Member since: 30 Jan 2012)


Excellent!!!

posted on 29 Mar 2012, 01:33 3

39. eDiesel (Posts: 142; Member since: 17 Mar 2012)


I never have and hopefully never will.

posted on 29 Mar 2012, 04:32 3

43. wendygarett (unregistered)


9% has 5 apples?? those people are dumbass...

posted on 29 Mar 2012, 06:24 1

46. the_s2 (Posts: 239; Member since: 22 Nov 2011)


That definitely requires a thumbs-up.

posted on 28 Mar 2012, 19:52 2

5. nokia_fan_172 (Posts: 11; Member since: 09 Mar 2010)


no wonder apple has so much money. i wonder what they get in return?

posted on 28 Mar 2012, 20:22 8

8. LoneShaolin (Posts: 307; Member since: 14 Jan 2012)


The flocks of zombies..... I mean returning customers.....

posted on 28 Mar 2012, 21:13 3

19. TROLL.ISAHA (banned) (Posts: 535; Member since: 28 Mar 2012)


The flocks of hippies..... iMean returning customers...

posted on 28 Mar 2012, 20:10 6

6. quakan (Posts: 1381; Member since: 02 Mar 2011)


I have an iPod touch, a MacBook Pro (1st one was stolen, but replaced with insurance thankfully), and an iPhone. I like Apple products and I've always been satisfied with them.

posted on 28 Mar 2012, 20:18 11

7. remixfa (Posts: 14255; Member since: 19 Dec 2008)


proud to say that ive never purchased a single thing from the rotten fruit.

Most of what everyone owns are ipods. That is by far the most prolific item they have had.

posted on 28 Mar 2012, 20:44 3

14. rnk.khch (Posts: 86; Member since: 30 Jan 2012)


Excellent!!!

posted on 28 Mar 2012, 21:14 3

21. TROLL.ISAHA (banned) (Posts: 535; Member since: 28 Mar 2012)


Superb!

posted on 28 Mar 2012, 22:16 7

32. Lucas777 (Posts: 2137; Member since: 06 Jan 2011)


funny how u constantly dis ios and apple without ever trying their products... somewhat blind and unguided to make constant anti-apple statements dont u think?

posted on 29 Mar 2012, 06:48 3

48. remixfa (Posts: 14255; Member since: 19 Dec 2008)


really? constantly dis? is that why I get called an iNut whenever I defend them? Im pretty fair in my opinions. And I call BS or defend from BS on all sides and OS'es.

There is a difference between knowing the product and buying it. The company is morally bankrupt and disgusting. I refuse to give them a dollar. I dont buy apple products because of the OS, I dont buy them because of the company itself.

posted on 29 Mar 2012, 09:37 3

55. Lucas777 (Posts: 2137; Member since: 06 Jan 2011)


more disgusting than the average american company?

posted on 29 Mar 2012, 10:16 1

56. remixfa (Posts: 14255; Member since: 19 Dec 2008)


sigh...

YES.

posted on 29 Mar 2012, 00:34 2

36. good2great (Posts: 1042; Member since: 22 Feb 2012)


awww say it aint so remixfa.... thats not good man... i've respected you to be not only book smart about technology but hands on as well... if you never owned an apple product you HONESTLY can't compare the two...

and i can BET that you wouldnt be so biased about it as most non users are...

i recently switched from the HTC EVO 3D to the iPhone 4S a month ago... i had two other android phones before that as well as 2 windows mobile devices

i cant boost my self up to talk bad about any of those operating systems because they all have something distinctly superb to offer its users...

come on man... change your attitude about their products if you never owned one...

honestly you can stop this phonearena android vs apple war... people trust your input on both sides...

posted on 29 Mar 2012, 07:05 2

51. remixfa (Posts: 14255; Member since: 19 Dec 2008)


ahah. thanks, but i dont have the power to stop the fanwars. the best I can do is try to be fair most of the time, which I am. (other than the occasional joke :) )

refusing to buy products from a morally bankrupt company and not knowing anything about the products are 2 different things. I help customers every day with their unlocked iphones and am pretty familiar with that process, cydia, the whole 9. I dont need to buy their products to know it.

Your dollar is a vote. Whenever you buy something, you are voting "yes" to that company to continue its business practices. I get that companies are all shady to a point, but apple takes it past any point im comfortable with. Its entire culture is something I dont agree with. So I refuse to vote "yes" to continue, and thus i refuse to buy any of their products.

posted on 29 Mar 2012, 17:52

63. gallitoking (Posts: 4720; Member since: 17 May 2011)


I buy gas and i dont agree with gas prices..

posted on 29 Mar 2012, 21:08 1

65. remixfa (Posts: 14255; Member since: 19 Dec 2008)


yes, because gas and iphones are soo the same.

u could not buy gas and get an electric vehicle or ride a bike. you chose to bitch and not do anything about it. Thats not my problem. The last time gas prices got so high i traded in my wonderful Xterra and got my current Sonata because it doubled the gas mileage (and these things are pimp on the interior). That lowered my 100 mile a day round trip cost so much that it was cheaper to have a brand new car with a payment than my paid off SUV. If you dont like something, do something about it. If your not going to do anything about it, shut up.

posted on 30 Mar 2012, 13:34

68. gallitoking (Posts: 4720; Member since: 17 May 2011)


'Your dollar is a vote. Whenever you buy something, you are voting "yes" to that company"...

I was referring to your comment... because as usual. you are wrong.. don't ask me to shut up as you haven't .. and tired about you and your free foxconn cr@p.

posted on 30 Mar 2012, 14:44 1

69. remixfa (Posts: 14255; Member since: 19 Dec 2008)


waaah waah. go whip an iSlaave, u obviously want to.

im sorry u dont like me reminding you of the horrible conditions your beloved devices are made in at rock bottom payscales, and then resold to you at crazy high profit margins. Yup, that makes it more valuable to you somehow.

Nothing like paying 600 bux for a $130 device.

Yes, and I just showed you alternatives to just taking gas prices up your wazoo. like normal you ignore it, because apparently you like to over pay.

posted on 30 Mar 2012, 17:01

71. gallitoking (Posts: 4720; Member since: 17 May 2011)


is that a money saving advise.. because Dr. Phil and all others beat you to it... I don't like overpaying for anything.. nobody wants to .. but we have to and that's were you don't understand, you think telling people you traded your Xterra for your Sonata and not buying Apple products.. wow I am not impressed.. because you change nothing for the foxconn workers, you do it for you so people can kiss your feet and tell you thank you when in reality for the people that matters most... nothing changes nothing... I don't buy into your story not one bit which doesn't matter to you as the only one that matters,,, is you

posted on 30 Mar 2012, 17:07

72. remixfa (Posts: 14255; Member since: 19 Dec 2008)


1 person changes nothing. one turns to 2, turns to 4, turns to 8, so on and so forth.. and eventually you get enough people together to force change. As long as you continue to stand up for the cause in the face of apathetic strangers that would rather you sit down and quit reminding them of the atrocities they are helping the company commit by continuing to buy their goods even after learning of how they are made. As long as you do that, then change can happen.

Gallito, as always, take your blind apathy somewhere else.

posted on 30 Mar 2012, 18:53

73. gallitoking (Posts: 4720; Member since: 17 May 2011)


I would believe you if you give me a head count of your followers.....right/... see that only works when those people are united... you are just one man show . we have different approach on this but we have the same result... we change nothing for better or worse...

posted on 31 Mar 2012, 04:00

74. remixfa (Posts: 14255; Member since: 19 Dec 2008)


www.sumofus.org.

there is more than just 1 of me, jacko.

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