The average household that has an Apple product has three such devices. Jay Campbell, a VP at Hart Research said, "It's a fantastic business model — the more of our (Apple) products you own, the more likely you are to buy more. Planned obsolescence has always been a part of the technology industries sales model, but Apple has taken it to a whole new level."
77% of those Americans earning $75,000 or more own at least one Apple product and on average, they own three devices made by the Cupertino based firm. Of those Americans making $30,000 or less, just 28% own at least one Apple device. Age also plays a role in the purchase of Apple technology. 63% of those between 18 and 34 years old said they were Apple users. That was the same percentage of those Americans between 35 and 49 who identified themselves as Apple users. That dropped off to just 50% for those 50 to 64 years old while only 26% of those 65 and older say they use an Apple product.
Children seem to be a big fan of Apple devices. 61% of households with at least one child have an Apple device while only 48% of thouse households without a family member 17 or younger, own an Apple product. Finally, it seems that the tech savvy West Coast might have a higher ownership rate of Apple products with 57% of left coast households owning an Apple device. That drops down to a rate of 47% to 51% of households in the rest of the country.
source: CNBC via AppleInsider