the HTC One X+ was born and those who had purchased the earlier non-plus model had to feel a little snake-bit. After all, they were locked into the older device for two years. With that in mind, HTC wanted to make sure that those interested in buying the upcoming HTC One don't hold off on making the purchase because they are worried that a better model will be available shortly after the phone is released. It was less than 8 months between the time that the AT&T One X was launched and the AT&T One X + was available. But there will be no repeat of that with the HTC One.
HTC's Phil Roberson says that there will be only one HTC flagship Android phone for 2013 and that is the HTC One. This will not only allow buyers to purchase the phone without fear that it will be obsolete quicker than usual, but it also allows HTC to focus its marketing on one flagship device across all U.S. carriers. This is what Samsung has successfully done with the Samsung Galaxy S III and it has worked wonders for them.