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Google files in a trademark application for "ARA" with the USPTO

Posted: , by Peter K.

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Google files in a trademark application for "ARA" with the USPTO

One of the more interesting smartphone-related projects that Google is currently prepping is, undoubtedly, the Android-powered ARA modular smartphone, which will allow you to snap different hot-swappable modules on an endoskeleton (simply addressed as "endo" by its creators) and thoroughly change the hardware setup of your device. Well, a beta release of the compelling gadgetry might see the light of day in just a few months' time, sometime in March 2015. 

Google has already filed in a trademark for the "ARA" name with the United States Patent and Trademark Office, hinting us that the modular device most probably won't see its name changed right before the first modular devices and modules officially break cover. Then again, Mountain View might strap another fancy name to its curious project, but the "ARA" moniker will probably stick for the time being.

We already know that the modular device will run a custom version of Android 5.0 Lollipop and most of its modules (except for the CPU and display units) will be hot-swappable. Google has already released a developer's board for the ARA phone. All in all, the ARA handset has already become a substantial part of the Android folklore and we can't wait to learn more about the captivating project.

Google files in a trademark application for "ARA" with the USPTO

source: AndroidFace via GadgetzArena

14 Comments
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posted on 28 Oct 2014, 07:01 4

1. ilani (Posts: 89; Member since: 23 Dec 2011)


Can't wait!

posted on 28 Oct 2014, 07:53 6

3. Finalflash (Posts: 2776; Member since: 23 Jul 2013)


I know, one of the few things to get really excited about in the mobile industry. Finally an actual "game changer" instead of the usual. Also, hopefully Google gets all the patents they can for this, before Apple and other trolls decide to take a piece.

posted on 28 Oct 2014, 09:40 3

9. bob_monkeywarts (Posts: 236; Member since: 14 Apr 2014)


By the time Apple makes a modular phone, it'll be the iPhone 26.

posted on 28 Oct 2014, 19:56 2

13. sriuslywtf (Posts: 297; Member since: 09 Jul 2013)


@bob Apple will never make a modular phone. Have you seen an IMac or Mac pro with modules?

Simply because apple..

posted on 28 Oct 2014, 17:52

12. vincelongman (Posts: 4106; Member since: 10 Feb 2013)


Ara sounds amazing
I didn't think Google would have it ready so quickly
Its rumored to start selling on the Play Store February next year

posted on 28 Oct 2014, 07:16 4

2. Astoni (Posts: 649; Member since: 28 Sep 2013)


YES PLEASE!, i can't wait. I love the idea to swap parts to upgrade when you feel like it.

posted on 28 Oct 2014, 08:07 1

4. dorianb (Posts: 591; Member since: 24 Oct 2012)


Okay, let me get my silly question out of th way. How are we pronouncing it?Is it A-R-A, sounding out each as a capital letter. Or phoneticlly, "are-ra".

posted on 28 Oct 2014, 08:38 2

6. ProblemSolver15 (Posts: 265; Member since: 14 Jun 2010)


I'm saying (Are-ra) because it sounds so much more awesome. Every time I think of ARA I think of....Sparta!!!!! Lol

posted on 28 Oct 2014, 08:55

8. MasterSyrron (Posts: 59; Member since: 08 Dec 2012)


I've been saying it phonetically all along... I hope everyone else is, too. :)

posted on 28 Oct 2014, 08:35 2

5. Chuck007 (Posts: 1041; Member since: 02 Mar 2014)


Concept looks fantastic. Hope there will be high end parts too.

posted on 28 Oct 2014, 08:44 1

7. uzimafioso (Posts: 206; Member since: 15 Jul 2014)


So Motorola's dream is coming true after all..

posted on 28 Oct 2014, 10:31 1

10. tyger11 (Posts: 130; Member since: 29 Oct 2012)


It's a pirate word - ARRRR-ah! :)

posted on 28 Oct 2014, 10:44 1

11. UglyFrank (Posts: 1581; Member since: 23 Jan 2014)


I'm holding off on any purchase until this comes out & I bet they could make a tablet version too

posted on 29 Oct 2014, 12:11

14. 21babydoll12 (unregistered)


This will open the field up just like what AMD and Intel did with x86 platform

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