Fossil unveils more than 300 new smartwatches and no, this isn't a typo
Seeing as, apart from Misfit, Fossil Group's brands make watches based more on fashion rather than utility, the huge amount of new smartwatches isn't that much of a surprise. Most of the time, their only differences will be their looks, which is in line with watch makers' traditional strategy of reusing mechanisms across models.
The smarter type of smartwatch will also come bundled with what Fossil calls "branded micro-apps," which will be tailored to each brand's target customer base, offering unique functionality. While for now we can't exactly say what that entails, an example the company gave is the Michael Kors Access' "My Social" micro-app, which would let users choose an Instagram photo to set as their dial background.
source: Fossil Group
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