Fake Steve Jobs blog creator opines on the new iPhone as "boring", says visionary CEO replaced with a number-cruncher
This is what happens when a company is too cheap to invest in research and development. Did you know that Apple spends far less on R&D than any of its rivals - a paltry 2% of revenues, versus 14% for Google and Microsoft?
No wonder the Android platform, where new models appear every week, now represents 68% of the smartphone market, up from 47% a year ago, while Apple slid to 17% over the same period.
In case you're bad at maths, let me work that out for you: Android's market share is now four times that of Apple. Four times!
Worse, despite all its bluster about innovation, Apple has become a copycat, and not even a good one. Why is Apple making the iPhone bigger? To keep up with the top Android phones. Phones that, mind you, Apple fanboys ridiculed at first...
A company that once was run by a product visionary now is run by a number-cruncher - chief executive Tim Cook, whose claim to fame involves running an efficient supply chain and beating ever lower prices out of Asian subcontractors and component suppliers.
To use a car analogy, six years ago the iPhone was like a sexy new flagship model from BMW or Porsche. Today it's a Toyota Camry. Safe, reliable, boring. The car your mom drives. The car that's so popular that its maker doesn't dare mess with the formula.
Apple seems less interested in blowing people away than it is in milking profit out of the existing lineup. At this Cook is doing marvellously well...
Somewhere up there, I can hear Steve screaming.
1. No_Nonsense (Posts: 826; Member since: 17 Aug 2012)
That's the most merciless post I've seen on Apple in recent times.
8. SuperAndroidEvo (Posts: 4182; Member since: 15 Apr 2011)
Remember RIM? They were TOP DOG at one point. Remember Nokia? The same with them. They got boring & thus became irrelevant. Apple is eerily walking down the same path as BOTH RIM & Nokia.
The thing about history is that it tends to repeat it self. If Apple doesn't watch it self it will be the next RIM/Nokia. This person make VERY valid points.
Merciless maybe, truthful definitely.
11. No_Nonsense (Posts: 826; Member since: 17 Aug 2012)
I never said the article was an untruthful one. I just find it rare to see some blog/news site bashing Apple these days.
14. SuperAndroidEvo (Posts: 4182; Member since: 15 Apr 2011)
I know what you mean that is really surprising to me also. I never thought I would see the day.
This shows that people are getting tired of this so called "iconic" look & they want Apple to go to their old ways. They can SEE innovation is clearly lacking & are starving for something new, clean & fresh.
35. remixfa (Posts: 13933; Member since: 19 Dec 2008)
lol, i've been calling that scenario for a couple of years now. its not hard to see that apple has been loosing its productive steam slowly and surely every year. They are the next RIM if something doesnt change.
If the i6 isnt a big change, the i7 will be their last chance to woo the crowd or they will be irrelevant.
22. tedkord (Posts: 4937; Member since: 17 Jun 2009)
But remember, Apple is taking a tack that none of those other companies did - they're exploiting the flawed patent system to stifle the innovation of competitors, and ban competing products, making it less important to innovate. If you limit consumers choices to only a few, you get more business.
24. DonkeySauce (Posts: 159; Member since: 03 Dec 2011)
I think he meant to say "Somewhere 'down' there"
29. Teejay1100 (Posts: 74; Member since: 16 Aug 2012)
This is the one of the best and trueist post I have read from a bias person in a long time!! Apple is a different company headed in a different direction now that Jobs is gone. Competition is killing Apple softy with every new release and consumers are voting who they want and what they want with their wallets!! Apple needs to change the game but they don't have that visionary direction to do so and that will be their fall.
I want to know why a company as profitable as Apple is playing catch up and not leading the way? Why do they spend so little on R&D? It seems like all they care about it is their shareholders and not consumers! Say what you want but Apple is headed in a down spiral direction, if they continue to lose more and more market share, I will call them the next Nokia or Blackberry. They have to adapt to change and that's what Tim Cook doesn't want to do, so they will get left behind!
2. SuperAndroidEvo (Posts: 4182; Member since: 15 Apr 2011)
Well if the design is what is suggested by the leaks from China (where the iPhone is made) then this person might be 100% correct. A bigger iPhone 4 would be a total disappointment. That would constitute "boring".
Lets hope Apple shows off something different for the sake of all loyal Apple fans, because I personally know lots of people who would be disappointed with a larger iPhone 4 after they had to endure the disappointment they felt with the iPhone 4S.
3. Bozzor (Posts: 127; Member since: 02 May 2012)
Here's the truth: you cannot - and indeed should not - have a revolutionary product every year. The costs and stresses to the supply chain and the entire ecosystem of support would be too great. We only have so many developers, so many factories to add value...if all of them are constantly having to be reinvented, watch prices skyrocket, and the user experience fail.
But that said, it is necessary to have some new device, or some radical reinvention of an existing technology, every few years. 3? 5? 10? Depends on costs etc. We need the right mix between evolution and revolution - I believe Apple is doing quite well so far.
21. Aeires (unregistered)
The S3 became the first phone to outsell the iPhone by doing exactly what you said they shouldn't do.
30. Teejay1100 (Posts: 74; Member since: 16 Aug 2012)
Exactly, @Bozzor you don't know what you are talking about!
32. remixfa (Posts: 13933; Member since: 19 Dec 2008)
yea, ill take yearly massive leaps over a small bump every 3+ years. If your happy with the same thing over n over again.. go you. I want to be WOWed if you want my money.
4. tharag (Posts: 26; Member since: 07 Oct 2011)
hilarious but correct on practical measures ..... & i think on eve of release of new i phone this is the right time to get famous .....
5. quakan (Posts: 1199; Member since: 02 Mar 2011)
I get the feeling he'll eat those words after today.
Edit: I do see his BMW to Toyota Camry part as somewhat true though. I guess we'll know by the end of the day whether that still holds true.
7. AppleConspiracy (Posts: 630; Member since: 18 Oct 2011)
Why writing an article about the guy who clearly see thing as any ignorant Apple hater. Obviously he doesn't know anything about Apple. All of those things have their own reason, but you must be very familiar with Apple's workings. This criticism here only shows that this guy isn't.
10. good2great (Posts: 1039; Member since: 22 Feb 2012)
i should've read your comment before i posted haha i could've used that energy for something else...
i agree 100% with you...
18. MikeG77 (Posts: 371; Member since: 24 Nov 2008)
So because he writes a column that says that Apple is playing it safe in a few areas he is ignorant? I think the real ignorance is on your part because you are not willing to respect his opinion. The simple fact is that when Apple released the Iphone 4S people were disappointed by what they saw as an incremental upgrade now we have the New iPhone coming out and im wondering what it will bring to the table that makes it so innovative?
If its a bigger battery, bigger screen, faster processor, NFC, LTE and a better camera then its not really innovative and SOME people will be disappointed becuse some of these things should have occured last yr.
His criticism of Tim Cook is correct in that his job was to streamline the supply chain which saves Apple money ie: he's a bean counter. Thats not ignorance there just plain facts.
23. AppleConspiracy (Posts: 630; Member since: 18 Oct 2011)
He is ignorant because he doesn't know anything about Apple. For instance, he ridicules Johny Ive for extending the screen just a few milimeters and accusing him for not doing anything for the whole year. I can write I book on how difficult it is for Apple to just change the screen and decide how they will do it. But he is ignorant and too confident. His knowledge is not greater than any Apple hater on comment sections who just reproduces shallow form of trends.
25. MikeG77 (Posts: 371; Member since: 24 Nov 2008)
You do realize that he is a TECHNOLOGY editor and his job is to be critical of products. Thats why its called an opinion.and obviously you disagree and thats your right BUT i think your letting your emotions cloud your judgement. If Apple makes the changes i mentioned or adds in features that other devices have then its not really innovative its just another SAFE incrimental upgrade. The problem with the iPhone designs ive seen is that its not wide enough. Im not asking for a huge increase but one that is of equal proportion to the length.
I'm going to disagree with you on his opinion of Apple and there evolution of there product design. Like i said its just an opinion and I guarentee if there are'nt a lot of major changes he def won't the last tech journalist to find faults with the new iPhone.
26. AppleConspiracy (Posts: 630; Member since: 18 Oct 2011)
Technology editor could be anyone. Even I am technology editor. It doesn't matter.
He clearly doesn't understand how Apple works.
He, like most of the people, presupposes that Apple should follow the same rules of "progress" and "inovation". I feel like I'm the only one who asks the question of what inovation really is and for what purpose. I'm pretty sure that public and media want inovation just for the sake of inovating, but don't know the real reasons for it. They are in fact with clouded minds, reproducing the trends.
Apple was never trend follower, and that made him trendsetter. Apple knows better than most of us. They will surely encouter further problems that they will have to solve, but they will do it their way, like they always did despite all the bad voices out there, and they always succeded.
Apple is silent. And that's the first smart thing they do.
27. chaoticrazor (Posts: 2347; Member since: 28 Aug 2012)
you really think your superior to everyone else dont you, basically what you say must be true in your head.
''I feel like I'm the only one who asks the question of what inovation really is and for what purpose'' innovation is what apple's trying to stop other company's from doing so it can keep up.
''Apple was never trend follower, and that made him trendsetter''
Apple is a patent hoarder and marketing genius. able to sell outdated and gimmicky features and make the people buying them believe its revolutionary.
apple ...silent....no there makes lots of noise and throwin tantrums about so called patent infringing and copying all because samsung's device is simply better.
most of your comment just sounded like the classic brainwashed ifan puppet. you aint helping your side one bit
33. good2great (Posts: 1039; Member since: 22 Feb 2012)
dude give it a rest...
the man is trying to get you to think outside of your "androidbrainwashed-hateapplebecausetheysue-hateapplebecausetheydontmakenewthingslikeandroid" close minded box...
there are two things as phone users we DONT want to be
1. an i$heep
2. a Droid$heep
there are no differences in the two... both are obsessed with love and hate
AppleConspiracy is trying to show you a different point of view of how strategy is implemented to make your business successful...
44. MikeG77 (Posts: 371; Member since: 24 Nov 2008)
G2G i hope your not talking to me because i never said i love/hate Android or Apple. Yes i use an Android device but ALL companies have there pros and cons.
Apple succeeds because of marketing, strict control of the supply chain and design. Who do you think was in charge of minimizing cost for production of Apples products in China.....Tim Cook. Thats facts yet again and I'm trying to put the man down because it take A LOT of experience and know how to do what he did. Thats the biggest reason why Apple's margins are so high because they control costs.
Like i said Tim is a #'s guy.
46. good2great (Posts: 1039; Member since: 22 Feb 2012)
no Mike... we are good bro... that reply was to chaotic... i didn't mean to direct it at you.
51. chaoticrazor (Posts: 2347; Member since: 28 Aug 2012)
G2G you automatically go straight to 'i must be a android guy' just becuase i dont think everything apple does is gold.
i dont have an android phone so your comment is invalid.
37. AppleConspiracy (Posts: 630; Member since: 18 Oct 2011)
I hated Apple before it was cool. Couple of years ago. I can't afford to hate it now, because idiots started to hate it too. Of course, by not understanding it, so I don't want to be with them.
39. remixfa (Posts: 13933; Member since: 19 Dec 2008)
Apple hasnt always succeeded. In fact, until the age of the iphone, Apple was a company riddled by failure after failure that almost shut down. If it wasnt for Bill Gates' rescue of Apple, they wouldnt exist today.
Apple has always tried to be a trendsetter. The problem with that is that people dont always want the trends your setting. They had massive success with iOS and are scared to change the formula. That is a problem that happens with most every company that has "flash in the pan" success. They get so big so fast they think they are invincible. They forget to look down and see their competitors clawing down their ivory tower. Thus, they never defend it and are eventually toppled over.
What purpose is innovation? Innovation drives us forward. If your not moving forward you might as well be dead. "Who needs all that darn innovation" is for someone who is already dead and just doesnt know it.
47. AppleConspiracy (Posts: 630; Member since: 18 Oct 2011)
This site (and all sites) started to produce lot of noise in wake of iPhone 5. Can we continue discussion later when things calm down a little?
41. MikeG77 (Posts: 371; Member since: 24 Nov 2008)
I can do this all day! He is a tech editor for Newsweek Magazine so unlike me and you he is getting PAID to give his opinion. See being and editor or reviewer you have to be completely un biased which you are not. Your assumption is that because he is overly critical of Apple that instantly means that he doesn't understand the company and his criticism has no merit what so ever.
Yes what is innovation......and i ask you again if Apple makes small incrimental upgrades is that innovation? I know its not its just a safe natural progression of technology nothing more nothing less. Like i said Apple will probably release a device that improves on its predacessor and say its so "magical" but in reality its NOT.
Your correct Apple has never been one to follow trends and instead they took an existing prodcut and found ways to innovate and improve the user experience BUT now they are following trends such as adding LTE and a bigger display which some of the gripes from the 4S.
Progess = safe and or practical upgrades
Innovation = something never done before
34. ph00ny (Posts: 606; Member since: 26 May 2011)
What is your credential in judging his credibility? Are some of the things he said not factual? Some are facts and some are opinions. Does this mean he's wrong? Nope
38. AppleConspiracy (Posts: 630; Member since: 18 Oct 2011)
Yes, I have credentials, and facts are not important. The important thing is how you interpret facts.
42. MikeG77 (Posts: 371; Member since: 24 Nov 2008)
Well anyone who says they have credentials should realize that facts are very important and respect them even if they disagree. All your now doing is choosing to omit certain parts to cater to your own interpretations.
48. AppleConspiracy (Posts: 630; Member since: 18 Oct 2011)
I will answer to all your questions when some other opportunity occurs.
50. MikeG77 (Posts: 371; Member since: 24 Nov 2008)
Apple im not asking you to prove anything in regards to your credentials. I'm taking you at your word. Obviously you and i have a difference of opinion on a few things and i respect that.
31. Teejay1100 (Posts: 74; Member since: 16 Aug 2012)
Hahahahah Bean Counter!! So true! Crunching those Numbers. Making stock holders happy
9. good2great (Posts: 1039; Member since: 22 Feb 2012)
he sounds like a typical android fan on phonearena... we've read worse! its sad that news is fueled around hatred or naysayers that feel like the world needs to hear/read their "opinions"...
apple fans were wrong about their thoughts of android... android will remain #1
and android fans continue to be wrong about their thoughts of apple... apple is not going away or reinventing its wheel
i believe people are expecting too much from apple in terms of the design/features of the phone. is it because android has some awesome answer devices every two months? probably... but apple is not going to come out with a "revolutionary" design every year it doesn't make sense to since people are not tired of the same design yet.
i'm very interested in seeing what apple will unveil today... there wont be any disappointment because too much has been leaked already so my expectations are average.
12. whysoserious (Posts: 316; Member since: 20 Jul 2012)
People have all the rights to expect something big from a device that asks for a gigantic price. For instance, all the Apple fanboys here are putting up a good fight and it'd suck if their efforts would be put in vain. If the next iPhone would turn out to be a dissappointment, extreme ridicules is inevitable.
Welcome to the fanboy life and the war we wage!
15. good2great (Posts: 1039; Member since: 22 Feb 2012)
u make a good point...
the life of fanboy-ism lol
i just haven't chosen my side yet...
13. cjslman (Posts: 8; Member since: 29 Aug 2012)
A bigger iPhone was needed back when 4S showed up. Now, like most everybody's opinion, it's boring, too late to impact and a no brainer. Will it be a success?... yes. iPhone fans are very loyal and will buy anything that Apple throws at them. Any innovations will probably be at the iOS and/or app level. Will it be a good/great phone to have?... and again the answer will be yes. Apple has good quality in it's products, but now has to play catch-up with the industry and the competitors. Let's see what is announced in a few hours.
16. BlacRaZredge (Posts: 36; Member since: 06 Mar 2012)
apple is becoming boring. there really isnt anything new and exciting about it anymore. its become like toilet paper, we use it everyday but its not exciting to use. they do need to come out with something new to keep the excitement up about their product. i am not a android fan nor a ifan. i get what i find exciting. i still find my 4 year old macbook exciting. (except the rubber on the bottom, which is slowly coming off, if anyone has an answer for that please let me know).
17. AppleConspiracy (Posts: 630; Member since: 18 Oct 2011)
Let's make something perfectly clear: iFans are not the majority of iPhone buyers. They are minority. The majority of iPhone buyers are "normal people" that don't bother with the industry.
So please stop thinking that's all about iFanboyism.
28. chaoticrazor (Posts: 2347; Member since: 28 Aug 2012)
but most of your comment scream ifanboyism
yeah your right most who buy the iphone dont bother with the industry or care about tech, its a fashion and bargging right
form over function- strip apples clever marketing and the iphone is a fancy app launcher
before you say it no im not a fandroid etc
36. good2great (Posts: 1039; Member since: 22 Feb 2012)
"before you say it no im not a fandroid"
you sure come off to sound like one...
this site is full of love/hate for apple so its hard to tell... if you're not then its only a few of us that are in here at times i feel dumb for defending choice... because in phonearena you have to chose a side... android or apple...
40. remixfa (Posts: 13933; Member since: 19 Dec 2008)
why do you have to chose a side? Besides, there are still RIM, WP7, and other OS fans here too.
45. good2great (Posts: 1039; Member since: 22 Feb 2012)
remixfa... thats what puzzles me too...
someone told me this is a fanboy war and i need to choose...lol
i don't want to choose... i like coming here to see whats the latest and greatest from all cell phone companies as well as have you guys educate me on details about how cell phone technology works...
the only thing a bashed on here was the Google Glasses project...lol it looks lame and the concept is weird but its still innovative...
but apart from that i agree with your comment above... we shouldn't have to choose sides... but it's so much pressure on speaking your mind in here because the odds are in android's favor... you have to agree with that atleast right?
49. remixfa (Posts: 13933; Member since: 19 Dec 2008)
no, as long as you post respectfully and dont act like an ass like some fanboys tend to do, people wont mock you.
A few years ago it was all apple fanboys and RIM fanboys with just a few Android people. The crowd changes with the shifts in the industry. When something new comes along to displace android, the posters will shift with it.
Android owns near 60% of the world's phones.. you cant expect the boards to be much different.
52. AppleConspiracy (Posts: 630; Member since: 18 Oct 2011)
No, you *interpret* it as screaming iFanboyism because you are afraid of that, just like everyone else.
Fanboyism is a form o terrorism. Like in totalitarian or any repressed society, everyone need's to be as neutral as possible, because they are afraid of etiquetting, and they must make a paranoid disclaimer that they don't belong to any side, like you did just now. Of course, the ultimate consenquence is that those poeple turn to terrorists themsleves, seeing the "sides" and biases in every sentence that reflects somebody opinion. In the process, only signifier is relevant (i.e Apple is bad, Apple is good, Samsung is bad, Samsung is good), not argument.
I won't fall on that, sorry. Shoot me if you will. I have arguments on both sides, but right now I think Apple needs some support from this hegemony of haters.
53. chaoticrazor (Posts: 2347; Member since: 28 Aug 2012)
comparing fanboys and terrorists .........really think you need perspective
apple needs support only because they failed to deliver, no ones saying what isnt true. was you supporting nokia when it got ripped into ?
least they showed a new device and not deja vu
54. AppleConspiracy (Posts: 630; Member since: 18 Oct 2011)
I have perspective of cultural theories, I read books on sociology, politics, economics and cultural criticsm - so I think I know how to recognize the essence of terrorism. Hint: it's not about muslims.
I own Nokia N9, so I think I support Nokia enough. Lumia - I really have to see how it goes, I have lots of scepticism.
And Apple did show a new device, but not revolutionary new. Just better.
55. chaoticrazor (Posts: 2347; Member since: 28 Aug 2012)
you do have this arrogance about you, well done you read you want a clap. and whats the hint about? no one said it was so stop thinking you have some sort of higher knowledge
so becuase you owna nokia thats enough but you come on here to support apple becuase people are saying the facts....you would still defend nokia with there phone especially as it was innovative.
better? slightly its the phone that was supposed to come out instead of the 4s well thats how people should look at it
56. AppleConspiracy (Posts: 630; Member since: 18 Oct 2011)
If you don't see the mechanics of terrorism in Fanboysim, the non-critical, religious identification with the illusive "rulers" of opposite forces that are signified that way, then you need some sort of higher knowledge.
About saying the facts: this guy says the fact (among others) that iPhone is not innovating. However, problem is that he doesn't know that Apple was never into innovating. Apple was into product perception and establishing loyalty with the brand, by making products only improved.
Those who think that they should revolutionize technology simply don't understand how Apple works. And boy they are persistent in this criticism. As I mentioned before in one example, it's like criticizing Christiano Ronaldo for not playing chess. The whole Apple thing was missunderstood. Somehow, the mass stupidity made the world believe that Apple was firstly doing some revolutions but then stopped. And on the other hand, they now think they never made revolution, but insist they do it now.
Please, make a decision, you are contradicting yourselves!
And Apple is silent, doing what it always did - making products better by thinking beyond tech specs. In the process, they sue everyone because they want to protect the fruits of that knowledge. Just because competition invents technology, it deosn't give them right to setal ideas on how to use it and implement it in a great product, that are cleary Apple's ideas.
So, expecting new and revolutionary iPhone is actually a expression of mass stupidity. They never really understood Apple. They are again slaves of propaganda, first they were slaves of Apple's engineering of needs, and now they are slaves of opposite fanboyism that hates Apple, because Samsung or whatever Android or WP manufacturer showed them that it could be quanititively better, forgeting that quality dimension in everything, the measure of man.
Think about it.
57. chaoticrazor (Posts: 2347; Member since: 28 Aug 2012)
your so deluded, you try to sound smarter by your inconsistent and irrelevant comparisons.
face facts if Apple have there way tech will come to a stand still, all they do is tweak little parts and add features already existent on other devices.then market it as amazing and millions eat it up. thats apple summed up for you.
you say apple are making products better thinking beyond specs......how's that then and dont give some stupid ' they want there customers to realise there brand is for them , they will continue this crap. solid answer instead.
''Just because competition invents technology, it deosn't give them right to setal ideas on how to use it and implement it in a great product, that are cleary Apple's ideas.''
this i laughed at, basically your happy for apple to patent existing tech and protect themselves only when it benefits apple. i bet if every company starting suing for tiny things you'd start complaining.
''So, expecting new and revolutionary iPhone is actually a expression of mass stupidity''
no the people who go out and buy the iphone is an expression and example of mass stupidity.
you can try mask your comments with pomus qoutations etc but facts speak for themselves and the fact is people are starting to get bored of apples half hearted attempt.
58. AppleConspiracy (Posts: 630; Member since: 18 Oct 2011)
"no the people who go out and buy the iphone is an expression and example of mass stupidity. "
I agree. But if they are satisfied, it's a good product. And polls say 97% of them are satisfied. That's practically unachieveable. And how are you to make them become aware of competiton? Everyone is free to market themsleves, why don't tothers convince them that there are alternatives? Because Apple knows how, others don't.
20. darac (Posts: 2156; Member since: 17 Oct 2011)
One thing is for sure: iPhone is losing its mojo.
This one will once again break the sales records but after a few months I'm pretty sure the balloon will blow itself out and people will finally start to lose interest