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Chinese consumers losing interest in Apple and Nokia and turn to Samsung and domestic brands

Posted: , by Alan F.

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Chinese consumers losing interest in Apple and Nokia and turn to Samsung and domestic brands
According to researcher Avanti, Apple's lead in China over Samsung in the "brand recognition" category is now a slim 1%. When Chinese consumers were asked which smartphone brand comes to mind immediately, 80.6% thought of Apple while 79.6% answered Samsung. And in the categories of "most anticipated smartphone purchase" and "most used smartphone brand," Apple trailed its Korean rival by a fairly large figure and is continuing to drop. Also losing popularity in China are other manufacturers like HTC and Nokia.

Moving up the list are domestic handset producers like Huawei, Lenovo and Xiaomi which are taking advantage of the home court advantage. Meanwhile, Nokia dropped from first place in the most used smartphone category in 2012 to third place this year, trailing Samsung and Apple. Huawei is fourth followed by HTC.

The survey shows some interesting trends. For example, a lot more Chinese consumers appear willing to make their next purchase an Xiaomi, a number far higher than the manufacturer's current market share. That is due to heavy interest in the Xiaomi Red Rice, a quad-core phone priced at the equivalent of $130 USD.
 
When surveyed about brand loyalty, Apple came in first followed by Samsung and Xiaomi. Nokia and Huawei round out the top five. For those using a brand out of the top five, by a large margin, more said they wanted to switch to a Samsung model than the number that said that they wanted to swap to an iPhone. For example, 33.8% of HTC owners in the country said that they would like to swap to a Samsung branded model eventually.

source: DigiTimes

37 Comments
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posted on 19 Aug 2013, 01:00 18

1. Topcat488 (Posts: 1170; Member since: 29 Sep 2012)


Samsung say... You make right choice... I must be Chinese because i've made the same switch. Keep it up Sammy, updates on time, you listen to your consumer, you're simply the best.

posted on 19 Aug 2013, 02:52 6

22. AnTuTu (Posts: 937; Member since: 14 Oct 2012)


Sammy FTW

posted on 19 Aug 2013, 04:55 4

28. MartianMe (unregistered)


That's WTF i'm talking about my dudes!!!!.....oh yea!...fuq Alan F n apple.

posted on 19 Aug 2013, 01:20 2

2. maysider (Posts: 38; Member since: 11 Aug 2013)


yes, chinese people are enough with fascism in their life....they prefer to not have another fascism in their phones so they choose Android

posted on 19 Aug 2013, 01:22 9

3. sri_tech (Posts: 188; Member since: 21 May 2013)


Funny thing is today itself I read about Samsung struggles in China market. This is based on the factual numbers rather than some vague surveys about brand.

http://thenextweb.com/asia/2013/08/19/samsungs-struggles-in-china-record-sales-dont-mean-record-revenue/?fromcat=all

Even though Samsung is selling record number of phones in China, their revenue is nearly same as Apple's. Chinese companies like Lenovo, Huawei, Xiomi are challenging Samsung by releasing high specced phones at lower prices.

posted on 19 Aug 2013, 01:38

5. Trex95 (Posts: 571; Member since: 03 Mar 2013)


Samsung only mentioned that millions of shipment but how much did they solid?!!!!

posted on 19 Aug 2013, 01:40 16

7. Droid_X_Doug (Posts: 5921; Member since: 22 Dec 2010)


When Sammy ships a phone, the phone is generally treated as a sold phone.

posted on 19 Aug 2013, 11:35 1

34. Googler (Posts: 813; Member since: 10 Jun 2013)


I hear they just ship phones. Warehouse A ships to B, B ships to C, C ships to D, etc... until the last one ships back to A. The real headache is when someone skips a letter, causes total confusion in the process.

Samsung built a billion dollar cell phone industry just by shipping phones around.

posted on 19 Aug 2013, 01:45 7

9. roscuthiii (Posts: 1863; Member since: 18 Jul 2010)


"When Chinese consumers were asked which smartphone brand comes to mind immediately, 80.6% thought of Apple while 79.6% answered Samsung."

Umm, not for nothing... but that's a total of 160.2%. Was this not one, but two separate studies or something?

posted on 19 Aug 2013, 12:14

35. Stuntman (Posts: 754; Member since: 01 Aug 2011)


Why couldn't more than one brand come to mind?

posted on 19 Aug 2013, 23:21

36. roscuthiii (Posts: 1863; Member since: 18 Jul 2010)


Mainly... because the question is singular... which brand comes to mind immediately, not brands. If there were more than one brand allowed as the option, then some background information into the nature of the survey should have been included.

posted on 19 Aug 2013, 02:09 4

14. piyath (Posts: 152; Member since: 23 Mar 2012)


Samsung RULZ....!!!

posted on 19 Aug 2013, 02:23

17. SingDaFire (Posts: 74; Member since: 21 Jun 2013)


Samsung rulz cos of android..and they wil for couple more years wen it comes to selling more phones and that's where all ends.. iPhone has started going down and will continue so.. However someone is rising and will continue rising.. It is a challenger to every other OEM now and will fight hard to take its crown back.. Beware...

posted on 19 Aug 2013, 02:32 5

20. ngyixian96 (Posts: 89; Member since: 05 Feb 2012)


I'm Chinese and I prefer SONY

posted on 19 Aug 2013, 02:54 1

23. Rehankhan (Posts: 323; Member since: 24 Oct 2012)


www.bit.ly/Uscj4B

posted on 19 Aug 2013, 03:21 16

26. leolzn (Posts: 7; Member since: 19 Aug 2013)


I was an apple iPhone user, but I switched to samsung because Apple got boring.

posted on 19 Aug 2013, 04:43 6

27. vincelongman (Posts: 1582; Member since: 10 Feb 2013)


Agreed, I'm an iPod Touch user, I'm going to upgrade to Android because Apple have fallen too far behind.

posted on 19 Aug 2013, 05:06 1

30. tucutucu (Posts: 48; Member since: 03 Aug 2013)


Poor you...the boy who got bored...

posted on 19 Aug 2013, 07:31 7

32. InspectorGadget80 (Posts: 6678; Member since: 26 Mar 2011)


The Chinese made a smart choice moving away from apple.

posted on 19 Aug 2013, 07:41

33. softfurryanus (banned) (Posts: 232; Member since: 09 Jul 2013)


Nothing new here.

posted on 20 Aug 2013, 06:04

37. Lifengineer (Posts: 43; Member since: 15 Dec 2011)


I totally agree!
If I were Chinese I would be a very proud one and would buy only Chinese phones like Xiaomi or Huawei!

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