Apple's tablet market share drops in 2013, Android and Samsung on the rise
Research firm Gartner just released its shipment numbers for 2013, and the picture is not pretty for anyone but lower-end Androids. Apple saw a huge market share slump, going from 52.8% of the tablet market with its iPads in 2012, to a 36% share in 2013. Granted, the piece of the pie is now much bigger, as 195.4 million units were shipped in 2013, up from 116.3 million in 2012 - a whopping 68% increase last year alone.
Most of this growth came from emerging markets, though mature economies still clocked a 30% increase in tablet demand. As per Gartner's analyst Roberta Cozza:
In 2013, tablets became a mainstream phenomenon, with a vast choice of Android-based tablets being within the budget of mainstream consumers while still offering adequate specifications. As the Android tablet market becomes highly commoditized, in 2014, it will be critical for vendors to focus on device experience.
Still, Apple remained the largest single seller of tablets globally, a category it helped create and define with the iPad line. It sold more than 70 million units in 2013, which is a healthy increase from the 61.6 million sold in 2012. Unfortunately, Apple doesn't break those down between the 9.7" iPad, and the iPad mini, so there's no way of knowing exactly how much of this increase can be attributed to the iPad mini line.
From the rest of the brands, Samsung logged in the largest market share increase, going from the meager 7.4% in 2012, to almost 20% last year. Overall, Samsung sold 34 million pieces, while ASUS took the third place with 11 million uints. Microsoft's market share, with its Surface tablet line, remained unchanged at about 2%. It, however, saw an increase in the absolute number of tablets sold - 4 million - against 1.2 million in 2012.
With the advent of cheap $200 8-inchers, running Windows 8.1, that number might very well be revised significantly upwards when this year's results roll in, finally making it a three-horse race. The hybrid form factor was also the fastest-growing category of tablets, and most of those are running Windows, so that's where Microsoft's ecosystem might receive additional boost this year.
22. Droid_X_Doug (Posts: 5729; Member since: 22 Dec 2010)
So much for Apple's assertions regarding the superiority of dedicated tablet apps. Maybe it is time for Apple to do some innovation instead of suing and spinning?
29. Mxyzptlk (limited) (Posts: 3510; Member since: 21 Apr 2012)
Of course it's obvious when you can get android tablets in happy meals and vending machines.
37. tedkord (Posts: 4701; Member since: 17 Jun 2009)
Hyperbole all you got? Thought so. Well, besides the Grand Canyon of butthurt.
40. jroc74 (Posts: 4720; Member since: 30 Dec 2010)
I WISH it really was that simple....
Don't be mad that there are actually good android tablets that are cheaper.
46. Slammer (Posts: 1001; Member since: 03 Jun 2010)
That's funny when you consider that offers for free iphones are on the back of some cereal boxes.
2. emadshiny (Posts: 1131; Member since: 05 Dec 2012)
Apple is still the indisputable king in tablet industry.
And Im sure no one can beat it soon.
9. emadshiny (Posts: 1131; Member since: 05 Dec 2012)
If you just work with iPad and compare it with an Android based tablet, then you'll understand what I mean.
15. Finalflash (Posts: 1706; Member since: 23 Jul 2013)
lol classic iFan, still stuck in 2012.
17. ArtSim98 (Posts: 2728; Member since: 21 Dec 2012)
He's not an iFan. Just look at his profile picture. It's PS4. It's Sony. He likes Sony too. And many other brands too. Emadshiny is not a troller. I have been here long enough to know that.
18. emadshiny (Posts: 1131; Member since: 05 Dec 2012)
LOL, this can be the last thing I would consider to become!
But I will never close my eyes to reality.
23. RebelwithoutaClue (Posts: 726; Member since: 05 Apr 2013)
I worked with both and still I prefer Android based tablet.
24. PapaSmurf (Posts: 8225; Member since: 14 May 2012)
I can stand behind this. Sorry, but he only tablet that gives iPads a run for their money are the Note and PRO series from Samsung. Everyone fails to utilize multitasking and features that enhance the experience.
43. PapaSmurf (Posts: 8225; Member since: 14 May 2012)
Nexus 7 trails behind the iPad Mini 2. Trust me I've used both.
27. GeekMovement (Posts: 1501; Member since: 09 Sep 2011)
I have an iPad. I haven't used an Android tablet yet, but I'm willing to bet that the newer tablets from Samsung and Sony are better.
30. PapaSmurf (Posts: 8225; Member since: 14 May 2012)
Exclude Sony. It fails to deliver a powerhouse tablet like Samsung's or Apple's.
31. ArtSim98 (Posts: 2728; Member since: 21 Dec 2012)
There is no such a thing called "powerhouse tablet". All of them are just oversize smartphones without the phone functions.
36. XperiaFanZone (Posts: 1275; Member since: 21 Sep 2012)
Definitely not the Surface tablets.
42. PapaSmurf (Posts: 8225; Member since: 14 May 2012)
Note series with S-Pen and multi window said that's false.
39. GeekMovement (Posts: 1501; Member since: 09 Sep 2011)
I think the Z2 Tablet could qualify with the decent specs it offers. Samsung is still on top no doubt though with its pro line. Lumia tablet looked nice too. Hopefully we'll see the sequel soon.
38. tedkord (Posts: 4701; Member since: 17 Jun 2009)
If you work with a full Windows based tablet running full Office, you won't even understand what you mean.
7. ArtSim98 (Posts: 2728; Member since: 21 Dec 2012)
How are they any better? But after all it doesn't matter since all tablets with other OS than Windows 8.1 suck.
3. tech2 (Posts: 2029; Member since: 26 Oct 2012)
and with the even refined Tab pro series it can take iPads head-on. Nice to see some competition to iPads
10. Miracles (Posts: 482; Member since: 31 Aug 2013)
Bought the 8.4 Tab Pro over the iPad mini 2. Cost 371 for mini and 424 for tab pro. I dont mind paying 53 extra for more screen estate/res/ram plus microSD. Biggest flaw with ipad....storage.
6. livyatan (Posts: 691; Member since: 19 Jun 2013)
Looks like nothing can stop Android.
With such market share, developers will quickly jump in with million of tablet tailored apps and then it will truly be a complete OS for all screens.
8. tedkord (Posts: 4701; Member since: 17 Jun 2009)
I'm an android smartphone user, but I wouldn't buy a tablet with anything other than full windows 8.1.
11. StraightEdgeNexus (Posts: 3197; Member since: 14 Feb 2014)
Most of android tablets are cheap chinese with crappy experience. Premium android tablets dont sell half as much as ipads. So this marketshare doesnt matter.
12. jellmoo (Posts: 665; Member since: 31 Oct 2011)
I'd be much more interested to see how revenue and or profit lines up amongst the companies. Market share doesn't tell too much when you consider the massive disparity between products.
14. twens (Posts: 610; Member since: 25 Feb 2012)
If I will buy a tablet it will be the new tap pro 8.4 or a windows tablet. I still feel tablets should run full desktop OS. The fons are almost like tablets now a days.
19. bucky (Posts: 1387; Member since: 30 Sep 2009)
I just picked up a surface pro a week ago. I also have an iPad air. The surface pro is the undisputed king if you ask me.
28. taz89 (Posts: 2014; Member since: 03 May 2011)
Apple in no danger, I have a nexus 7 and not the biggest fan of Apple but let's be honest without the budget Android tablets (which have a reason to exist as not everyone can afford £400+ tablet or want to spend that much on a tablet) Android tablets wouldn't have had this growth. Would love to see a breakdown of which price range is popular in the Android tablet and I bet very little is the premium tablets that are similarly prices to the ipads.. Still good news, more Android tablet means more Android optimised apps.
32. thealphageek1 (banned) (Posts: 942; Member since: 02 Feb 2013)
I have to agree with some of you here about tablets that run full blown Windows 8.1. No other tablet running a different OS can compare, and I've owned a Galaxy Note 8inch, a Galaxy Tab 2 7inch, an iPad 2, both the 7 inch and 8inch Kindle Fire HD, and an iPad Mini with retina, as well as a Surface Pro. I currently own a Kindle Fire HDX and the Dell Venue 8 Pro, that I got when I traded in my Lenovo Miix 2 8. The Windows tablets offer the best tablet experience, IMO, with more features. These are the closest things to laptops / desktops.
41. axllebeer (Posts: 265; Member since: 05 Apr 2011)
As expected. S
After using an iPad for about 4 months I'm off the platform entirely. I use a BlackBerry phone, Samsung tablet, and a Windows Dell Venue 8 Pro. All I need in life.
44. thealphageek1 (banned) (Posts: 942; Member since: 02 Feb 2013)
+1 on the use of a BlackBerry phone and the use of a Windows Dell Venue 8 Pro. Two great tech devices.
45. axllebeer (Posts: 265; Member since: 05 Apr 2011)
That it is. I'm very pleased with my purchase. I can do so much with this thing. I installed BlackBerry Link on my Venue and now I have remote file access with my Q10. Wonderful combo.
47. nctx77 (Posts: 494; Member since: 03 Sep 2013)
LOL! So, 60 million tablets sold that are considered other...umm yeah! That explains it. Just like the phone market, cheap will always sell in higher numbers. Hell, I even bought some cheap tablets during Christmas for family members and I can't stand android lol. They were so cheap, I couldn't resist.