x PhoneArena is hiring! Reviewer in the USA
  • Hidden picShow menu
  • Home
  • News
  • Apple's tablet market share drops in 2013, Android and Samsung on the rise

Apple's tablet market share drops in 2013, Android and Samsung on the rise

Posted: , by Daniel P.

Tags :

Apple's tablet market share drops in 2013, Android and Samsung on the rise
As could be expected, cheaper Android slates have encroached on high-end tablet territory, with Apple's iPad line especially affected in the fight for market share.

Research firm Gartner just released its shipment numbers for 2013, and the picture is not pretty for anyone but lower-end Androids. Apple saw a huge market share slump, going from 52.8% of the tablet market with its iPads in 2012, to a 36% share in 2013. Granted, the piece of the pie is now much bigger, as 195.4 million units were shipped in 2013, up from 116.3 million in 2012 - a whopping 68% increase last year alone.

Apple's tablet market share drops in 2013, Android and Samsung on the rise

Most of this growth came from emerging markets, though mature economies still clocked a 30% increase in tablet demand. As per Gartner's analyst Roberta Cozza:


In 2013, tablets became a mainstream phenomenon, with a vast choice of Android-based tablets being within the budget of mainstream consumers while still offering adequate specifications. As the Android tablet market becomes highly commoditized, in 2014, it will be critical for vendors to focus on device experience.


Still, Apple remained the largest single seller of tablets globally, a category it helped create and define with the iPad line. It sold more than 70 million units in 2013, which is a healthy increase from the 61.6 million sold in 2012. Unfortunately, Apple doesn't break those down between the 9.7" iPad, and the iPad mini, so there's no way of knowing exactly how much of this increase can be attributed to the iPad mini line.

From the rest of the brands, Samsung logged in the largest market share increase, going from the meager 7.4% in 2012, to almost 20% last year. Overall, Samsung sold 34 million pieces, while ASUS took the third place with 11 million uints. Microsoft's market share, with its Surface tablet line, remained unchanged at about 2%. It, however, saw an increase in the absolute number of tablets sold - 4 million - against 1.2 million in 2012.

Apple's tablet market share drops in 2013, Android and Samsung on the rise

With the advent of cheap $200 8-inchers, running Windows 8.1, that number might very well be revised significantly upwards when this year's results roll in, finally making it a three-horse race. The hybrid form factor was also the fastest-growing category of tablets, and most of those are running Windows, so that's where Microsoft's ecosystem might receive additional boost this year.

via TechCrunch

47 Comments
  • Options
    Close






posted on 03 Mar 2014, 07:40 1

1. chunky1x (Posts: 270; Member since: 28 Mar 2010)


Oh boy! This will be an epic troll fight.

posted on 03 Mar 2014, 07:43 3

4. LiyanaBG (Posts: 381; Member since: 07 Nov 2013)


Great News Android

posted on 03 Mar 2014, 09:23 4

22. Droid_X_Doug (Posts: 5993; Member since: 22 Dec 2010)


So much for Apple's assertions regarding the superiority of dedicated tablet apps. Maybe it is time for Apple to do some innovation instead of suing and spinning?

posted on 03 Mar 2014, 11:05 1

29. Mxyzptlk (Posts: 14191; Member since: 21 Apr 2012)


Of course it's obvious when you can get android tablets in happy meals and vending machines.

posted on 03 Mar 2014, 12:11

33. The13thKing (banned) (Posts: 849; Member since: 26 Feb 2014)


lolllll

posted on 03 Mar 2014, 12:28 4

37. tedkord (Posts: 12236; Member since: 17 Jun 2009)


Hyperbole all you got? Thought so. Well, besides the Grand Canyon of butthurt.

posted on 03 Mar 2014, 13:13 1

40. jroc74 (Posts: 6015; Member since: 30 Dec 2010)


I WISH it really was that simple....

Don't be mad that there are actually good android tablets that are cheaper.

posted on 03 Mar 2014, 17:06 3

46. Slammer (Posts: 1515; Member since: 03 Jun 2010)


That's funny when you consider that offers for free iphones are on the back of some cereal boxes.

John B.

posted on 03 Mar 2014, 07:41 5

2. emadshiny (Posts: 1144; Member since: 05 Dec 2012)


Apple is still the indisputable king in tablet industry.
And Im sure no one can beat it soon.

posted on 03 Mar 2014, 07:43 9

5. LiyanaBG (Posts: 381; Member since: 07 Nov 2013)


i don't think so

posted on 03 Mar 2014, 07:56 4

9. emadshiny (Posts: 1144; Member since: 05 Dec 2012)


If you just work with iPad and compare it with an Android based tablet, then you'll understand what I mean.

posted on 03 Mar 2014, 08:09 11

15. Finalflash (Posts: 3212; Member since: 23 Jul 2013)


lol classic iFan, still stuck in 2012.

posted on 03 Mar 2014, 08:14 6

17. ArtSim98 (Posts: 3535; Member since: 21 Dec 2012)


He's not an iFan. Just look at his profile picture. It's PS4. It's Sony. He likes Sony too. And many other brands too. Emadshiny is not a troller. I have been here long enough to know that.

posted on 03 Mar 2014, 08:26 4

18. emadshiny (Posts: 1144; Member since: 05 Dec 2012)


iFan?
LOL, this can be the last thing I would consider to become!
But I will never close my eyes to reality.

posted on 03 Mar 2014, 09:24 8

23. RebelwithoutaClue (Posts: 3030; Member since: 05 Apr 2013)


I worked with both and still I prefer Android based tablet.

posted on 03 Mar 2014, 09:44 5

24. PapaSmurf (Posts: 10457; Member since: 14 May 2012)


I can stand behind this. Sorry, but he only tablet that gives iPads a run for their money are the Note and PRO series from Samsung. Everyone fails to utilize multitasking and features that enhance the experience.

posted on 03 Mar 2014, 09:48

26. ArtSim98 (Posts: 3535; Member since: 21 Dec 2012)


Surface Pro 2?

posted on 03 Mar 2014, 12:15 3

34. The13thKing (banned) (Posts: 849; Member since: 26 Feb 2014)


no one cares about it :/

posted on 03 Mar 2014, 12:25 1

35. Droid_X_Doug (Posts: 5993; Member since: 22 Dec 2010)


Nexus 7 2013 edition?

posted on 03 Mar 2014, 13:56 1

43. PapaSmurf (Posts: 10457; Member since: 14 May 2012)


Nexus 7 trails behind the iPad Mini 2. Trust me I've used both.

posted on 03 Mar 2014, 10:11 4

27. GeekMovement (Posts: 2156; Member since: 09 Sep 2011)


I have an iPad. I haven't used an Android tablet yet, but I'm willing to bet that the newer tablets from Samsung and Sony are better.

posted on 03 Mar 2014, 11:37

30. PapaSmurf (Posts: 10457; Member since: 14 May 2012)


Exclude Sony. It fails to deliver a powerhouse tablet like Samsung's or Apple's.

posted on 03 Mar 2014, 11:56 1

31. ArtSim98 (Posts: 3535; Member since: 21 Dec 2012)


There is no such a thing called "powerhouse tablet". All of them are just oversize smartphones without the phone functions.

posted on 03 Mar 2014, 12:26

36. XperiaFanZone (Posts: 2146; Member since: 21 Sep 2012)


Definitely not the Surface tablets.

posted on 03 Mar 2014, 13:55 2

42. PapaSmurf (Posts: 10457; Member since: 14 May 2012)


Note series with S-Pen and multi window said that's false.

posted on 03 Mar 2014, 12:32

39. GeekMovement (Posts: 2156; Member since: 09 Sep 2011)


I think the Z2 Tablet could qualify with the decent specs it offers. Samsung is still on top no doubt though with its pro line. Lumia tablet looked nice too. Hopefully we'll see the sequel soon.

posted on 03 Mar 2014, 12:29 1

38. tedkord (Posts: 12236; Member since: 17 Jun 2009)


If you work with a full Windows based tablet running full Office, you won't even understand what you mean.

posted on 03 Mar 2014, 07:47 3

7. ArtSim98 (Posts: 3535; Member since: 21 Dec 2012)


How are they any better? But after all it doesn't matter since all tablets with other OS than Windows 8.1 suck.

posted on 03 Mar 2014, 08:11 1

16. PhoneArenaUser (Posts: 5498; Member since: 05 Aug 2011)


Agree.

posted on 03 Mar 2014, 07:42 5

3. tech2 (Posts: 3476; Member since: 26 Oct 2012)


and with the even refined Tab pro series it can take iPads head-on. Nice to see some competition to iPads

Want to comment? Please login or register.

Latest stories