Bloomberg says that the price reduction was a response to Google Chromebooks, which have been doing extremely well in the sub-$300 market. But, we can't help wonder if Android tablets might not also be part of the equation.The report says that the licensing fee drop will specifically target devices that will sell for less than $250. The fee had been $50 per unit for devices at that price point, but now it will cost manufacturers just $15.
Windows 8 Pro devices have been dropping in price in order to better compete with Android tablets. Some, like the Dell Venue 8 Pro have even gotten as low as $299. If the licensing fee will cost $35 less, manufacturers like Dell might be tempted to push for that $250 mark with those tablets. Suddenly, you would have a full Windows 8 device in direct competition with something like the Nexus 7. Of course, it doesn't really explain where Windows RT fits in, but Microsoft wants to generate sales any way it can at this point.