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Apple's fiscal second quarter iPad shipments could be a record low

Apple's fiscal second quarter iPad shipments could be a record low
The current quarter, which started in January and lasts through the end of next month, is expected to be the first three month period in the history of the iPhone to show a decline in year-over-year sales. Apple had to fire on all cylinders to make sure that it could report higher iPhone sales for the fiscal first quarter. After all, the fiscal first quarter of 2015 saw Apple sell a then-record 74.5 million iPhones. Somehow, Apple was able to achieve the impossible. It topped last year's record by reporting iPhone sales of 74.8 million for the first fiscal quarter of 2016.

Not only are fiscal second quarter iPhone sales expected to drop below last year's figure, we could see a record low number of iPad shipments at the same time. Digitimes Research predicts that the company will deliver 9.8 million slates during the January through March time period. That would be a decline of 39.1% sequentially from the fiscal first quarter, and a 20% decline in iPad shipments year-over-year.

Apple could ship a record low 9.8 million tablets during its fiscal second quarter

Apple could ship a record low 9.8 million tablets during its fiscal second quarter

Digitimes Research sees a total of 46.65 million tablets shipping in the calendar first quarter (which corresponds to Apple's fiscal second quarter). That will be a 28.6% drop sequentially and 8.6% decline year-over-year. Apple will account for 21% of global tablet shipments, followed by Samsung's 14%. Lenovo and Amazon will be third and fourth with 7.2% and 5.8% of the global tablet market, respectively. Huawei will be fifth with a 4% slice of the global tablet market.

The rest of the top ten will start with Asus at number six (2.7%). Microsoft and TCL will tie for seventh with 2.6% of the market for each of them. That leaves LG at number nine (1.8%) and Acer at number ten with 1.2% of the market.

What screen size will be the most popular? 7-inch tablets will lead the way, predicts Digitimes Research, accounting for 35.4% of shipped slabs in Q1. Thanks to the popularity of the iPad mini, 7.9-inch screens will make up 13.8% of global tablet deliveries in the first quarter. 6.1% of global tablet shipments in Q1 will be made up of units carrying an 8.x-inch screen. 9.x-inch shipments will account for 23.8% of tablets in transit during the three month period, thanks to the iPad's 9.7-inch glass. 10.1% of shipments from January through March will be made up of slates with a 10.x-inch display, and tablets featuring a display 11.x-inches or larger will account for more than 10.8% of Q1 deliveries.


source: Digitimes

12 Comments
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posted on 17 Feb 2016, 02:05

1. 47AlphaTango (Posts: 292; Member since: 27 Sep 2015)


A very simple solution in order for the ipad to gain sales, is to reduce the price to a meaningful level. Like under $900.

posted on 17 Feb 2016, 02:46

2. BradyCrack (Posts: 683; Member since: 29 Dec 2015)


iPad os

posted on 17 Feb 2016, 04:31

3. SIGPRO (Posts: 1444; Member since: 03 Oct 2012)


Slowly dying!

posted on 17 Feb 2016, 05:44 3

4. S.R.K. (banned) (Posts: 678; Member since: 11 Feb 2016)


Yes, Apple will soon fade away. +1

posted on 17 Feb 2016, 07:15 4

5. RohanM (Posts: 140; Member since: 15 Jan 2013)


die crapple die.

posted on 17 Feb 2016, 09:31

7. MrElectrifyer (Posts: 3021; Member since: 21 Oct 2014)


Lol, for a sec I thought iPhonearena had stopped censoring the word "crappIe"...that'll too unbiased of them.

posted on 17 Feb 2016, 12:53 1

10. marorun (Posts: 3605; Member since: 30 Mar 2015)


Easy change the A for 4.

Cr4pple :)

posted on 17 Feb 2016, 07:26 1

6. ibend (Posts: 4649; Member since: 30 Sep 2014)


no worries, theyll set another record low for 3rd and 4th fiscal quarter..
and get another high ship number on 1st fiscal quarter, just like last year, and years before that

posted on 17 Feb 2016, 09:36 1

8. darkkjedii (Posts: 21367; Member since: 05 Feb 2011)


That record low will probably still smoke the rest of tablet sales. Big business as usual.

posted on 17 Feb 2016, 11:24

9. Tsepz_GP (Posts: 987; Member since: 12 Apr 2012)


They need to drop the pricing, the iPad Pro is especially ludicrously priced, I decided to get an iPad Air 2 64GB LTE, as I simply wasn't prepared to pay MacBook Mini prices for a giant iPad.

The iPad Mini 4 128GB is probably the iPad to go for for those who can handle a smaller display.

posted on 17 Feb 2016, 12:54

11. marorun (Posts: 3605; Member since: 30 Mar 2015)


Love my nexus 7 and my ipad air 2 but next one i get is the nexus 9 :)
Much more interesting pricing to be truthfull and i can use my very Large app librairie from android i accumulated over time.

posted on 17 Feb 2016, 14:18

12. Tsepz_GP (Posts: 987; Member since: 12 Apr 2012)


I can't stand Android on tablets, the devs seem to shun it, it's been 5years now, still very little truly tablet friendly Android apps, huge contrast to Android smartphones where the dev support is so abundant, this is hey my phone is Android, and tablet is iOS.

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