Cook says to expect history in April when iPhone sales will show a year-over-year decline

Cook says to expect history in April when iPhone sales will show a year-over-year decline
Apple has never reported a year-over-year quarterly decline in iPhone sales. It came close today when reporting its fiscal first quarter earnings. Apple sold 74.8 million handsets during the October through December time frame, a mere 300,000 more than the 74.5 million it sold in the same quarter last year.

With most analysts calling for Apple to sell 54.6 million iPhone units this quarter, that would represent a decline from the 61.2 million that Apple sold in the same quarter last year. And this afternoon, none other than Apple CEO Tim Cook confirmed that history will be made during Apple's next earnings release in April.

During the company's conference call following the earnings release on Tuesday, analyst Toni Sacconaghi from Sanford Bernstein asked Cook whether Apple was in the throes of a more serious decline, one that would result in lower iPhone sales for all of 2016. The Apple CEO's response included an admission that the company will report a year-over-year decline in iPhone sales for the current quarter.

But that could be the low point. Tim Cook says that he expects iPhone sales to recover in the second half of the year. He might have been looking at stats that show 60% of iPhone users have yet to upgrade to the Apple iPhone 6 or Apple iPhone 6s series. Or he might have been looking at emerging markets that are just beginning to get 4G LTE connectivity, or a  rapidly growing middle class in China.


The bottom line is that the fiscal second quarter's historic year-over-year decline in iPhone sales appears to be a hiccup. And with a newly designed Apple iPhone 7 expected to launch during Apple's fiscal 2016 fourth quarter, there is every reason to think that Cook is right.

source: AppleInsider

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