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Apple CEO: sales in the enterprise market are "unbelievable"

Posted: , by Chris P.

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Apple CEO: sales in the enterprise market are
Ever since Canadian BlackBerry saw a telling reverse in its fortunes, it has always been a question of when whether then if somebody else will snatch up the conservative enterprise niche. If Apple's CEO and CFO, Tim Cook and Steve Oppenheimer, are to be believed, that time has come, for the two were reportedly very enthusiastic about sharing figures of their performance in the enterprise market, and for a pretty good reason. According to the Apple execs, the numbers are "unbelievable", with the majority of Fortune 500 and Global 500 companies now partnering with the Cupertino-based manufacturer:

"It’s clear that the enterprise area has huge potential, and we’re doing well from a percentage of companies that are using iPhone and iPad. It’s up to unbelievable numbers. The iPhone is used in 97% of the Fortune 500, and 91% of the Global 500, and iPad is used in 98% of the Fortune 500 and 93% of the Global 500." said Tim Cook, CEO of Apple. 

Those impressive figures are further corroborated by Oppenheimer, who says that 90% of tablet activations in the corporate world are iPads, and 95% of app activations were carried out on iOS. The exact scope of 'corporations' is a bit unclear, though we assume the Apple big shots are again talking Fortune/Global 500. Of course, safety is something of a survival instinct for such behemoth companies, which is probably why the CFO added that iOS 7 is now cleared for use in federal agencies, having obtained a FIPS 140-2 certificate. The financial wizard on duty at Apple also outlined some of the companies that rely on Cupertino for smartphones and tablets, and the list is kind of respectable, with the likes of Cisco, American Airlines, GE, Deloitte and the NFL making an appearance. Oppenheimer also took the opportunity to quote the latest findings from IDC, which indicate that Apple now controls the whopping 59% of the enterprise market in the States.

As good as Apple's results may look, CEO Tim Cook is apparently not about to get comfy, warning that the enterprise niche is far from an easy win, despite having already laid down "the groundwork". Unfortunately, this means that BlackBerry may not be doing as well as it has tried to make the public believe, even in its traditional market.

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posted on 29 Jan 2014, 08:47 2

1. bucky (Posts: 1417; Member since: 30 Sep 2009)


As much as I love my iPhone 5s, until they start allowing the iPhone to be connected as a usb hdd and add files as attachment to emails I simply don't see it working out as quickly as they hope.

That said, I do a lot of IT work for the govt and they have already begun transitioning to iPads and iPhones.

posted on 29 Jan 2014, 09:43 2

4. darkkjedii (Posts: 11274; Member since: 05 Feb 2011)


Smart move.

posted on 29 Jan 2014, 11:06

8. AntiFanBoyz (Posts: 90; Member since: 30 Nov 2013)


I was just commenting last week to my friends about how crappy my iPhone is for email management. Attachments are a pain. And, I don't know if it's the iPhone email/calendar software or exchange, but calendaring is abysmal. The phone is great as a portable, simple convenience, but as a robust work device, they has some work to do.

posted on 29 Jan 2014, 08:48 1

2. Droid_X_Doug (Posts: 5763; Member since: 22 Dec 2010)


Numbers of sales in the enterprise market please. "Unbelievable" can be interpreted a number of ways. I am always suspicious when numbers are not provided.

posted on 29 Jan 2014, 09:22 2

3. darkkjedii (Posts: 11274; Member since: 05 Feb 2011)


You're always trolling apple articles too. They're the 455 billion dollar company, you're the iHater troll dude, they know what they're doing.

posted on 29 Jan 2014, 10:33

6. Finalflash (Posts: 1749; Member since: 23 Jul 2013)


It doesn't even matter how many iPads or iPhones they have in the corporate section because as long as Apple doesn't have a "Pro" tier of products with VERY high margins and price, they won't make any real money from the corporate sector at all. The entire sector will amount to a few million in sales and that is a drop in the bucket compared to the consumer side. The only way to make money in that segment is to over price everything even more, but currently that tier of products does not exist. So now we wait and watch for the "Pro" iPad, with the specs of an iPad Air priced at $5000.

posted on 29 Jan 2014, 11:27 1

9. darkkjedii (Posts: 11274; Member since: 05 Feb 2011)


I call 455 billion real money, regardless what sector it comes from. You shoulda deleted this post dude. That was stupid, I love to read these armchair predictions of apple failure, and ultimate demise from overweight, lonely, no life having trolls like post 6. Cracks me up, how much you hate apple and want them to fail.

posted on 29 Jan 2014, 12:16 1

15. rusticguy (Posts: 2828; Member since: 11 Aug 2012)


4554X0.7 isn't in America. Moment they get that money in they lose quite a bit in terms of TAX.

How much was Enron before the overnight collapse?

posted on 29 Jan 2014, 15:54

17. PBXtech (Posts: 977; Member since: 21 Oct 2013)


And a dose of Apple's worth is tied up in their stock value, hardly what I would call "real" money, especially the way their stock has fluctuated.

posted on 29 Jan 2014, 09:48

5. DFranch (Posts: 140; Member since: 20 Apr 2012)


If the numbers are "unbelieveable" why did they miss their target so badly this quarter? How bad of a quarter would it have been if enterprise wasn't "Unbelieveable".

posted on 29 Jan 2014, 10:35

7. Finalflash (Posts: 1749; Member since: 23 Jul 2013)


Partially explained in comment 6.

posted on 29 Jan 2014, 11:32 1

10. darkkjedii (Posts: 11274; Member since: 05 Feb 2011)


Finalflash predicts a going outta business sale this Saturday by apple. Slashing all prices, everything must go, 90% off all items, mention Finalflash and get an additional 5% off. Doors open at 6am until all items are sold.

posted on 29 Jan 2014, 11:47 1

11. greathero1 (Posts: 476; Member since: 13 Jun 2008)


I am just not understanding people's logic on here. If it's doom and gloom for Apple, then what would we say about HTC, LG, Sony, and the other manufacturers? It looks like all of the manufacturers earning report was a mixed bag. Even with Samsung selling a staggering amount of devices for the quarter as well they had a mixed report as well. Maybe I am seeing something wrong here I guess (sigh)

posted on 29 Jan 2014, 11:49

12. Droid_X_Doug (Posts: 5763; Member since: 22 Dec 2010)


Did you buy into AAPL when it was north of $700? Otherwise, why the desperation? It seems like you are compelled to counter every post that even slightly questions Apple.

posted on 29 Jan 2014, 12:01 1

13. greathero1 (Posts: 476; Member since: 13 Jun 2008)


How is that any different than you commenting on every Apple article with negativity? In the words of Rodney King, "Why cant we all just get along?" LOL!

posted on 29 Jan 2014, 12:02 2

14. darkkjedii (Posts: 11274; Member since: 05 Feb 2011)


Just as it seems you love to attack, and bash every article related to apple.

posted on 29 Jan 2014, 13:24 1

16. Droid_X_Doug (Posts: 5763; Member since: 22 Dec 2010)


Asking for real numbers is an attack? If Google was putting up superlatives in an attempt to spin their Android market share, I would be similarly skeptical. When things were going well, Team Apple was specific about their performance as well. Terms like 'Unbelievable' give me pause. Similar spin exercises were part of RIM/BB announcements as they were riding the downward spiral.

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