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Analyst predicts RIM will sell 450,000 PlayBooks this quarter, 2.3 million for the fiscal year

Posted: , by Alan F.

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Analyst predicts RIM will sell 450,000 PlayBooks this quarter, 2.3 million for the fiscal year
Scott Sutherland is an analyst with Wedbush Securities and his expectations for the BlackBerry PlayBook have been lowered. Checking retail outlets where the tablet is offered, Sutherland now expects RIM to sell 450,000 units in the current quarter that ends next month. For RIM's fiscal year that ends in February, Sutherland says that the Canadian based firm will end up selling 2.3 million of the tablets.    

Earlier this month, we reported  that Mike Abramsky, General Manager at RBC Capital Markets, wrote that RIM had sold 250,000 of the 7 inch tablets in the first month after launch. Abramsky expects RIM to sell 500,000 PlayBooks in the current quarter and 3 million for the year. His more bullish forecast was based on checks at 180 Best Buy locations.

Sutherland's lowered forecast was partially due to the lack of email on BlackBerry Bridge and the reluctance of carriers to support the PlayBook. The tablet is currently shipped without an email client, a calender or a contacts list. Despite the sluggish sales estimates, the Wedbush Securities analyst still expects RIM's device to outsell the Motorola XOOM. Motorola has said that it would ship more than the 250,000 units sold in its first month of sales, but would not say how many more units they expect to sell.

RIM has bristled at talk of low sales for its first tablet from BGR and pointed out how Best Buy had said earlier this month that sales of the PlayBook were well beyond expectations after more than a week of being offered by the big box retailer. RIM says that it would answer the question of how well the BlackBerry PlayBook is selling when it makes its next quarterly earnings report next month.

source: electronista

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posted on 25 May 2011, 18:18

1. jogutier (Posts: 324; Member since: 12 Feb 2010)


That's funny, I was just reading somewhere that RIM will probably get bought out by next year. I think it was Microsoft who is going to buy them out.

posted on 25 May 2011, 20:00 1

3. cheetah2k (Posts: 773; Member since: 16 Jan 2011)


All we need now is more updates - supposed to be around 2 weeks apart. RIM seem to be taking their good time on this next update, but probably because they're implementing native email and other goodies like Flash 10.3

posted on 26 May 2011, 03:11

6. 530gemini (Posts: 2198; Member since: 09 Sep 2010)


Still far behind from the ipad2 :)

posted on 26 May 2011, 07:33 1

7. iphone under my ass (unregistered)


well, at the beginning and end of the day, nothing changes. Iphone still sucks ass!! sorry , obsolete technology from 2007. Hell, even BB has caught up to them. They are so scared of android and samsung they are launching fake law suits in order to slow them down. another sure sign iballs is sucking it, samsung galaxy series are now the number one seller. poor jobby cancer jobs. Long live android, the worlds #1 OS. oh, and projected my many to be the # os on tablets as well in the near future!!! You cannot stop, the Green Robot!!!

posted on 26 May 2011, 07:43

8. ralphyd (Posts: 10; Member since: 24 May 2011)


I don't know if it is the same at every best buy but at my local best buy the tablets are all over the store. The Ipad 2 is in a section all to itself, both the xoom and iconia tabs are in the computer section but in different areas and the Playbook and flyer are shoved on a small shelf in the mobile section. Now for someone who is looking to enter the tablet market with limited knowledge if what is out there; how are they supposed to find all of the tablets and compare them for themselves. It seems like a poor job on best buys part and I feel like it has to hurt the sales of the Playbook to some extent simply because you don't know where to find it. I was actually looking for it when I was at the store and it took me 10 minutes so for others who were simply browsing for a tablet, I'm sure they would have never even seen it before making a decision.

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