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Amazon admits you can't opt out of ads on new Kindle Fire

Posted: , by Michael H.

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Amazon admits you can't opt out of ads on new Kindle Fire
Amazon is pushing hard to make all of its devices ad-supported in an effort to make the hardware as cheap as possible. Amazon doesn't want the price of the hardware to be an impediment to people getting a tablet and spending as much money as possible in Amazon's stores. It is one of Amazon's major advantages, because it is the only major player in the mobile space to start life as a retail store, not a product company. 

Because of that, customers don't get as up in arms when Amazon does something like this. At least, the reaction is nowhere near what it would be if every Android device was suddenly ad-supported, or if the iPhone adopted live advertisement wallpapers. Of course, there are still those who don't like the ads everywhere, and there's bad news on that front. 

There was some confusion at first, but Amazon has said definitively that there will not be any way to opt-out of the ads on the new Kindle Fire tablets. With the Kindle e-readers, there is an option to purchase a higher priced version without ads, but that option doesn't exist for the Fire tablets, and there will be no option like that for US customers.

source: Engadget

15 Comments
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posted on 07 Sep 2012, 16:35 3

1. ajac09 (Posts: 1367; Member since: 30 Sep 2009)


and this is why I wont touch it til its been rooted.

posted on 07 Sep 2012, 16:42 3

2. Planterz (Posts: 1006; Member since: 30 Apr 2012)


Yesterday I was glad I hadn't yet purchased a Nexus 7, because the Kindle HD 8.9 looked even better. Now once again the Nexus 7 is looking better. A commercial in the middle of a TV show is one thing, but I don't expect ads in the middle of reading a book.

Of course, I imagine it won't be long before someone figures out how to root the new Kindles and installs ICS or JB.

posted on 07 Sep 2012, 17:03

4. sniper1087 (Posts: 408; Member since: 31 Dec 2011)


Actually according to Amazon customer service it comes with android 4.0 ICS.

posted on 07 Sep 2012, 17:13 1

7. dragonscourgex (Posts: 307; Member since: 16 Jan 2012)


Yes, a heavily modified one.

posted on 07 Sep 2012, 22:01

10. networkdood (Posts: 6310; Member since: 31 Mar 2010)


I would rather have the 7inch KINDLE or N7 as it fits in my hands.

posted on 08 Sep 2012, 01:41

14. robocopvn (Posts: 199; Member since: 10 Mar 2010)


Based on my understading. The ads will now come up while you're reading. There are only ads on the lock screen, that's all.

posted on 07 Sep 2012, 16:54 1

3. NexusKoolaid (Posts: 307; Member since: 24 Oct 2011)


I guess I won't be buying one then. Google should thank Amazon for helping to sell Nexus 7's.

posted on 07 Sep 2012, 17:06 1

5. kayeeman (Posts: 13; Member since: 28 Feb 2012)


Root it !
Good Bye to Amazon !
Cant opt out ads, haha

posted on 07 Sep 2012, 17:11 1

6. som (Posts: 768; Member since: 10 Nov 2009)


I will tell my friends not buy Kind and I don't like ebook is boring not full Android.

posted on 07 Sep 2012, 17:59 2

8. Ravail (Posts: 182; Member since: 14 Oct 2011)


Well Amazon can op out of my wallet :) Thx for letting me know before i bought it.

posted on 07 Sep 2012, 20:32 2

9. Nikolas.Oliver (banned) (Posts: 1574; Member since: 01 Jul 2012)


root it....unlock the bootloader and flash custom rom. done

posted on 07 Sep 2012, 22:02

11. networkdood (Posts: 6310; Member since: 31 Mar 2010)


Yep, that will take care of most ads. I dislike AMAZON appstore, only because they are slow at updating an app, but sometimes I get one that is free that would normally cost money on GOOGLE PLAY.

posted on 08 Sep 2012, 01:02 1

13. Nikolas.Oliver (banned) (Posts: 1574; Member since: 01 Jul 2012)


it's kinda pathetic.....using google android os but they want to stay as far as possible from google ecosystem...

posted on 08 Sep 2012, 11:05

15. networkdood (Posts: 6310; Member since: 31 Mar 2010)


they want to make money and it is an open OS.

posted on 07 Sep 2012, 23:16

12. Allen3697 (Posts: 86; Member since: 26 Mar 2012)


If I bought it I would have just written it. I have the original one with 4.1

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