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Alphabet soup: RIM announces new COO and CMO

Posted: , by Alan F.

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Alphabet soup: RIM announces new COO and CMO
RIM announced a pair of new executives on Tuesday with the selection of Kristian Tear as Chief Operating Officer and Frank Boulben as Chief Marketing Officer. RIM CEO Thurston Heins praised the duo, ""Kristian and Frank bring extensive knowledge of the rapidly changing wireless global market and will help RIM as we sharpen our focus on delivering long-term value to our stakeholders," said Thorsten Heins, RIM’s President and Chief Executive Officer. "Most importantly, both Kristian and Frank possess a keen understanding of the emerging trends in mobile communications and computing."

New COO Tear (L) and CMO Boulben (R)

New COO Tear (L) and CMO Boulben (R)

Tear worked at Sony Mobile Communications as Executive Vice President and with Ericsson he held operational leadership positions in Europe, Asia and Latin America. At RIM, Tear's job will be to oversee operational functions for handheld devices and services including global sales, R&D, manufacturing and supply chain. The new COO was happy to be working at RIM. "RIM is an important player in the mobile industry and I am excited to be a part of its future,"  he said. "I look forward to working with the talented RIM employees and harnessing their ingenuity and creativity for the benefit of more than 77 million BlackBerry users around the world. I also look forward to helping RIM attract a brand new generation of BlackBerry users."

Boulben is the former Executive VP of Strategy, Marketing and Sales at LightSquared. Prior to holding that position, the executive was Global Director for Commercial Strategy at Vodafone Group and Executive VP of Brand and Consumer Marketing at Orange Group. He also is happy to be working for the Canadian tech firm. "RIM is a pioneer in the mobile world and the BlackBerry brand is a global icon," said Mr. Boulben. "We all know how fast the mobile arena evolves and with the BlackBerry 10 platform, I believe RIM will once again change the way individuals and enterprises engage with each other and the world around them. I could not resist the opportunity to be part of that transformation."

Sounds like RIM has two strong new executives ready to help turn the company around.

source: BerryReview

7 Comments
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posted on 08 May 2012, 18:40

1. rg987 (Posts: 130; Member since: 29 Dec 2011)


bring as much competition as u can OEMS, bcoz competition will help us buy some sexy phones at some less prices....oh yeah.......bring it on babe

posted on 08 May 2012, 19:27

2. cepcamba (Posts: 717; Member since: 27 Feb 2012)


They can't steal iOS/Android users using a different mobile platform. What will make their devices really grab attention is if their devices is somehow compatible with the apps from both iOS/Android without so much hassle from the users.

posted on 08 May 2012, 20:05

3. henrickrw (Posts: 404; Member since: 16 Sep 2011)


Cool changes for RIM. .. This is cool stuff

posted on 08 May 2012, 22:52

4. BBGrind (Posts: 50; Member since: 17 Jan 2012)


Time to show the BB10 software.

posted on 08 May 2012, 23:24

5. gkquiambao (Posts: 62; Member since: 23 Nov 2011)


I don't see RIM rising back anytime soon.

posted on 08 May 2012, 23:38

6. pokharkarsaga (Posts: 361; Member since: 23 Feb 2012)


android-customization
RIM-security
IOS-apps market
windows phone-user interface and speed
i think so wp 8 will be a blast,but that doesnt mean android will sink.android will continue growing due to its customization.rim phones are used mostly by enterprise people due to its security stuff. ios is famous for its simplicity and apps.i want wp to beat all the three os in security,apps and customization.

posted on 09 May 2012, 01:49

7. GeekMovement (Posts: 1501; Member since: 09 Sep 2011)


I agree with all the facts except for Windows Phone part. It does have a unique simple quick user interface, but how does that make it stand out as better compared to other OS when everyone has differing opinions on which OS they prefer?

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