Internal T-Mobile chart indicates customers will be pretty much on their own after Srini takes over

T-Life will soon be unavoidable.

0comments
T-Mobile T-Life requirement
T-Mobile has implicitly been pitching the T-Life app as a replacement for store staff. These efforts will accelerate in November, the current Chief Operating Officer Srini Gopalan's first month as the new Chief Executive Officer.

When T-Mobile announced that Srini was going to replace CEO Mike Sievert, it had no qualms about its digital-first transformation. Most employees and users already saw that coming, considering T-Mobile now requires customers to use the T-Life app on their phones for most in-store transactions. This strategy is further evidenced by a new document posted online, which shows T-Life will soon play an even bigger role.



Posted by a disgruntled employee who felt they'd be replaced by T-Life next year, the leaked chart shows T-Mobile's goals for its app. Right now, the carrier requires 85 percent of upgrades and 70 percent of new line additions to be done using T-Life.

By October, 78 percent of new line activations will need to be done using the app. October is also when T-Mobile will start moving new account creation to T-Life by requiring 50 percent of the set-ups to be done using the app. Initially, only customers bringing their own device or buying a new one will be targeted.

The aggressive push toward digitalization will continue in November, with the carrier requiring customer representatives to route 92 percent of upgrades, 85 percent of new lines, and 60 percent of new accounts through T-Life.

Finally, by January 2026, all upgrades, line additions, and account set-ups, including home internet, will be done using T-Life. That's T-Mobile's goal at least.

How do you feel about being compelled to use T-Life for everything?

 

The transition may prove tricky. For starters, not all T-Mobile customers have enough tech proficiency to be able to use T-Life. This demographic would include older folks who usually rely on store staff to get things done for them.

Additionally, T-Life doesn't always work as intended, with many employees claiming it's buggy. For a smooth transition, T-Mobile will need to iron out all the bugs.

Regardless, this is yet another sign that T-Mobile wants to move away from legacy systems, toward a new self-service model. T-Mobile will build T-Life into the customer experience from the very beginning, which might help reduce resistance to it. With T-Life becoming central to the customer experience, it's easy to see why some store representatives fear losing their jobs.


"Iconic Phones" is coming this Fall!


Rediscover some of the most unique and memorable phones of the last two decades! "Iconic Phones" is a beautifully illustrated book that we've been working on for over a year - and it's coming out in just a couple short month!

Recommended Stories
"Iconic Phones: Revolution at Your Fingertips" is a must-have coffee table book for every phone lover out there. Covering the stories of more than 20 fan-favorite phones, it takes you on a memorable journey through the technological revolution that shaped our lives. Sign up now to secure an early discount price!

LEARN MORE AND SIGN UP FOR EARLY BIRD DISCOUNTS HERE

Google News Follow
Follow us on Google News
COMMENTS (0)

Recommended Stories

FCC OKs Cingular\'s purchase of AT&T Wireless