Photo taken with Pixel 10 Pro shows 100x Pro Res Zoom feature struggling
A photo taken from a Pixel 10 Pro demo unit indicates the Pro Res Zoom feature can sometimes make things worse.
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Pixel 10 Pro and Pixel 10 Pro XL | Image Credits - Google
Reddit user Dry_Astronomer3210 played around with the Pixel 10 Pro's camera at a Best Buy. They posted some sample images and weren't impressed at all with Pro Res Zoom.

Shots produced by a Pixel 10 Pro demo unit. | Image Credit - Dry_Astronomer3210
They photographed a shelf full of Mario Kart World at various zoom levels, and the Pro Res Zoom shot looks nothing like the close-up shot. Granted, AI does make things a little bit better, but you can hardly make out any detail, so it's not contributing meaningfully.

A 100x image taken using the Pixel 10 Pro's Pro Res Zoom features looks liked a jumbled mess. | Image Credit - Dry_Astronomer3210
Dry_Astronomer3210 says that while Pro Res Zoom does clean up images, in some cases, it just comes up with fake details. For instance, the zoomed image features text that has no link with the original photo.
Google uses a latent diffusion model that aims to kill artifacts and keep important details. This has traditionally been a problem with digitally zoomed photos. The process happens on-device, and the official sample shared by Google looked quite impressive.
The images taken from the Best Buy demo unit tell another story and make you question Google's claim about the Pixel 10 Pro's capability to "deliver the highest-quality zoom on a smartphone."
In Google's defence, though, the company said that the feature was intended for wildlife, landscapes, and landmarks. This may explain why the 100x image doesn't look usable at all.

A 100x Pro Res Zoom sample shared by Google. | Image Credit - Google
That said, even if the feature isn't meant for the contents of a store shelf, it doesn't make sense why it downright failed instead of making the image at least somewhat clearer. More importantly, the limitation still doesn't explain why Google's AI botched some elements of the photo.
Most people don't take photos of game packs from a distance, and thus, this is unlikely to bother potential buyers. It does make you lose your confidence in the tech a bit, though, and it doesn't help that Google shared only one sample photo to demonstrate it.
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