A new survey shows iPhone X has high satisifaction rating

A new survey shows iPhone X has high satisifaction rating
A recent study by Creative Strategies surveyed over 1700 iPhone X users for satisfaction. They focused on mostly early adopters of the technology. This group is made up of buyers who jumped on board with the new design right away, before there was much input from the public about how it would perform. The company acknowledges that this group of buyers are the most likely to be the biggest fans of Apple, but that they are very useful to survey. The study revealed that overall, owners gave the phone a 97 percent satisfaction rating. This rating comes from a combination of users who were satisfied and very satisfied with the device. As it turns out, 85 percent of those surveyed said they were very satisfied with the product. 

Why were customers so satisfied? 



The study also looked into why customers were so satisfied. The first seven categories all ranked above 90 percent, with half of those being nearly 100 percent. Those categories were its design, speed, picture quality, gestures, display FaceID and battery. All of these categories scored extremely well among this user base. These results show that Apple's gamble with design, and especially gesture control appear to have paid off (at least with the most hardcore customers). 

Perhaps it is unsurprising, but Siri ranked the lowest in satisfaction among all features surveyed. Only 20 percent of the buyers were satisfied with Siri. Creative Strategies was quick to mention that they included Siri due to the fact that the iPhone X's processor was supposed to boost the abilities and be optimized for the digital assistant. The data shows that even among what may be the most hardcore Apple fans, Siri still has a long way to go. Overall, it seems the iPhone X has pleased Apple's customers, even with recent news that sales are now dropping. It is sure to be a valuable market test for future designs. 

Related phones

iPhone X
  • Display 5.8" 1125 x 2436 pixels
  • Camera 12 MP / 7 MP front
  • Processor Apple A11 Bionic, Hexa-core, 2390 MHz
  • Storage 256 GB
  • Battery 2716 mAh(21h 3G talk time)

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32 Comments

1. antroid

Posts: 392; Member since: Jan 24, 2018

Hight satisfaction, yet it was a fail in terms of sells when you compare it to older iPhones

8. whatev

Posts: 2333; Member since: Oct 28, 2015

Android “flagships” are catastrophic failures in terms of sales

9. Nine1Sickness

Posts: 896; Member since: Jan 30, 2011

You try too hard.

18. ChicagoBorn

Posts: 101; Member since: Jan 24, 2018

You’re trying to hard.

13. HillaryClinton2020

Posts: 191; Member since: Feb 08, 2017

Haters gonna hate, Iphone X rocks deal with it

2. twens

Posts: 1180; Member since: Feb 25, 2012

Been using the X for more than a month now. No complains here but not satisfied with the camera especially when I compare it to my pixel 2 xl. Apple needs to step up with the camera game I don’t care what people say online. The camera from the iPhone is very terrible. Most image I take with the X is dull and yellowish with some muddy look to it.

3. Venom

Posts: 3732; Member since: Dec 14, 2017

Makes sense. The Pixel phones have the BEST cameras on any smartphone. Nothing can match that post HDR+ processing algorithm that allows the Pixel phones to take some of the best looking shots. Apple had a chance to catch up, but they didn't.

5. Cat97

Posts: 1936; Member since: Mar 02, 2017

The problem is, the Pixels are way too ugly to be considered.

22. TechSceptic

Posts: 1156; Member since: Feb 05, 2018

Really? I like the unique look of the Pixels, especially the Pixel 2 XL. The glass/ceramic mix on the back gives it a very unique and high-end look to it. Sure, the bezels aren't tiny, but Apple is still selling a 3-4 year old design in the shape of the iPhone 8 and iPhone 8 plus, so i don't see how you can faulth the Pixel 2 XL, as it has a much more modern design.

25. Venom

Posts: 3732; Member since: Dec 14, 2017

No they aren't. They are some of the highest rated phones available with the best camera of any phone.

32. bur60

Posts: 981; Member since: Jul 07, 2014

Online and in the US yea. Too damn expensive here in the Netherlands due to import taxes.

6. rouyal

Posts: 1583; Member since: Jan 05, 2018

Are you looking at your pictures, taken on the iPhone, and viewing them on the 2 xl as well? iPhone displays are color calibrated for accuracy above all else and may appear dull, so looking at them on your 2 xl (which probably has an oversaturated oled) will look a bit different there

12. midan

Posts: 3019; Member since: Oct 09, 2017

"Most image I take with the X is dull" Which means it takes great pics camera wise, it doesn't try to make your photos look better than the real life (real life is dull). It wouldn't be hard to make those photos very punchy etc. But it would mean it works for some situation better than others, Apple wants you to have same quality no matter what you shoot and well always iPhone get positive feedback about this how their camera deliver great results everytime.

23. TechSceptic

Posts: 1156; Member since: Feb 05, 2018

"Apple wants you to have same quality no matter what you shoot" Ah yes, because other brands wants to completely crap on your quality, as they definitely don't wish for you to have the same quality no matter what. The reason Samsung made a camera that works much better at night than nearly every camera out there, clearly wasn't because they wanted you to have the same quality during low light photography, as that is only something Apple wants for their consumers according to you. What are you even saying? Seriously. Your Apple bias is making you say the most absurd things. You literally just told him that the reason his images aren't very good isn't because the camera might not be the greatest thing ever, but that it is actually completely perfect as a camera, as that is exactly the "look" its going for. So, apparently it's going for a look that follows the following description: "Most image I take with the X is dull and yellowish with some muddy look to it." Dude, you're ridiculous. You can't even admit when something isn't perfect on your iPhone.

29. midan

Posts: 3019; Member since: Oct 09, 2017

"Ah yes, because other brands wants to completely crap on your quality" No they want to make too good looking photos, which i already said works sometimes, for example oversatured colours might work for one situation but will ruin other photo. Again you don't understand what's the point is. If you overprocess the photos it will mean it can't suit for every scenarios, it makes some scenarios look very good and for some photos it can ruin very badly. We see that on the newest blind photo shoot too. The first flower photo was very good example, those were best smartphone cams in the market and yet the photos had very different results because lot of post processing which makes photos look unnatural.

16. NinoH

Posts: 131; Member since: Feb 09, 2018

Thats because iphone takes more realistic looking pictures not like galaxy phones which overexpose everything. I mean just compare the pictures you took with iphone X and Pixel XL on a computer and you’ll see what i mean. A lot of it depends how a screen on phone displays pictures.

30. midan

Posts: 3019; Member since: Oct 09, 2017

Exactly

4. darkkjedii

Posts: 31328; Member since: Feb 05, 2011

Very good phone, but after 2 units, I was done. Not nearly enough features for me, but it was very good at what it did. About 6 killer features added (mostly multitasking), and Pencil support, and I'd have kept it. It is also a very beautiful device to me, but more than beauty is needed for those ridiculous prices Apple is charging.

7. rouyal

Posts: 1583; Member since: Jan 05, 2018

You'll be back. You got a taste and you'll want another bite of that delicious fruit

17. darkkjedii

Posts: 31328; Member since: Feb 05, 2011

Never left, still have my iPad Pro. It's the best iOS device to me.

10. EC112987

Posts: 1216; Member since: Nov 10, 2014

Have my X a couple of days and it’s amazing. The hate on this site is real. Unless you try the device I’d hold back from giving an opinion. Some of you guys should practice this.

11. midan

Posts: 3019; Member since: Oct 09, 2017

Owned X since the launch and definately best iPhone by far and the camera is just amazing.

14. c.m.s

Posts: 239; Member since: Dec 10, 2017

Not one bit surprised about that result. This and iPhone 4 when it first was release perhaps are without a doubt the best phones i have ever had.

15. NinoH

Posts: 131; Member since: Feb 09, 2018

Well after using the S8 for 6 months iphone X is a breath of fresh air to me. Maybe it’s the design,quality apps and ecosystem or just the great support that you get when buying an apple product but finally i’m at peace with my purchase. Battery life is amazing, camera is awesome,screen is the best IMO and it’s going to be supported for at least 4-5 years with software updates. But there is only one thing, when you buy such an expensive phone you don’t change it every year or two.

21. midan

Posts: 3019; Member since: Oct 09, 2017

Nice to hear and very good choice! I see many Android users swiching from one Android phone to another and they always try to find that better one, like what happened to you, usually they are happy for their products for the first time when they switch to iPhone. This is why this site has those bitter Android boys, they just can't accept someone can actually be happy about the product they bought. They feel bad about their choice so only option for them is to spread those bad feelings in Apple articles.

24. TechSceptic

Posts: 1156; Member since: Feb 05, 2018

"This is why this site has those bitter Android boys, they just can't accept someone can actually be happy about the product they bought." You know why "android fans" are annoyed sometimes on this site? It's because of people like you who say something as ridiculous as the following: "I see many Android users swiching from one Android phone to another and they always try to find that better one, like what happened to you, usually they are happy for their products for the first time when they switch to iPhone." You can't accept that we could actually be much happier with our Android flagship smartphones than with your iPhones, so you write s**t like that, acting as if most android users are unhappy with their phone and that most iPhone users are perfectly happy with everything. It's just as possible that they would be just as unhappy when they try an iPhone. You're ridiculous. You're doing the very thing that you're accusing "android boys" of, which is that you cannot accept that Android users are much more happy with their product than the competing product (iPhones). Seriously, i would much rather have an Android phone than any iPhone ever made, as i much prefer them, as i find them to be better smartphones. Furthermore, the fact that some people switch between brands isn't because they were unhappy, but because they want to see what other brands have to offer. Just because you're happy with a product, it doesn't mean that there isn't a new product out there that might peak your curiosity. On the Android site there is a massive selection to pick from, which is fantastic as a user, while on IOS you really have no option, as you can't possibly find a better IOS phone, as there only is around 2-3 phones every year, and they're mostly identical. Do you understand it now you deluded fanboy?

26. midan

Posts: 3019; Member since: Oct 09, 2017

Why you write to me? You have said many times that you won't write to me anymore, yet you keep coming back? Everything what i said is correct and i have examples over many years. My workmate is best example, he's 40 and he always have had Android phone and he's the biggest Samsung guy i know he had Samsung gear and all. Every week he was yelling because his phone didn't work and had different problems. I never said he should buy iPhone, i never do that because If the one doesn't like the iPhone i don't want to be blamed it's everyone choice what they choose. But then he bought iPhone 6s begin of last year, with that phone he never been Angry or yelling how he wants to throw that phone to wall. Week ago i saw from Facebook that he bought X, the joy he had when he talk about that device to me. It just never happened with he's Android phones just like the guy who i answered NinoH, my workmate also finally found the phone which makes him happy like many Android users. And these same cases happened many in recent years. Also i think iPhone over Android phone user satisfaction tells quite a lot, usually Android brands user satisfactions are below average. "Seriously, i would much rather have an Android phone than any iPhone ever made, as i much prefer them, as i find them to be better smartphones" Then why i see you in Apple articles commenting all the time? See how obsessed even you are.

27. TechSceptic

Posts: 1156; Member since: Feb 05, 2018

Everything you said isn't correct at all. You're acting as if it is a general truth, which it simply isn't. You're literally acting as if it's a general truth because of a sample size of 1-2 people that you just told me about. You're ridiculous. I also have no idea if the story you just told is true or not, as you could easily have made it out. You're actually telling me that you aren't going to tell people what phone to buy, but everything you ever do on this site is spread the most absurd and biased propaganda for Apple. You're literally known for it on this site. You say the most outrageous things, such as the comment i just answered previously. Do you know what i can also tell you about? Both of my parents were iPhone users, but they were getting annoyed with their iPhones, so they went ahead and tried an Android smartphone instead, even though people like you told them that Android was pure s**t and that Apple was perfect. They were much happier with their Android smartphone, as the smartphone didn't frustrate them like the iPhones did and ever since they have stuck to Android, even though they were huge iPhone users. "And these same cases happened many in recent years." Not really. The percentage of iPhone users that go to Android, compared to the IOS userbase, is higher than the procentage of Android users that go to IOS, compared to the Android user base. "Also i think iPhone over Android phone user satisfaction tells quite a lot, usually Android brands user satisfactions are below average." You're constantly saying things based on your bias for Apple without actually knowing what you're talking about. You really have no clue what you're talking about, you're so deluded. The user satisfaction is just as high for Android Flagship smartphones as it is for iPhones. Furthermore, the user satisfaction for Samsung smartphones is just as high as for iPhones, which is shocking, as Apple only produces flagships at insane prices, while Samsung also produces incredibly cheap devices, which obviously aren't going to score as highly as more expensive devices, yet Samsung scores just as high in user satisfaction. "Then why i see you in Apple articles commenting all the time? See how obsessed even you are." Do you know why you see me comment in all kinds of threads on this site? Because i'm interested in tech, which is why my name involves the word "tech". I'm interested in what happens in the tech world, which includes Apple. I might prefer Android smartphones, but that doesn't mean i'm going to ignore the existance of everything else like you do, as i'm interested to see what they develop regardless. Sources for customer satisfaction showing Samsung and Android devices scoring around the exact same:http://www.theacsi.org/acsi-benchmarks/benchmarks-by-brand/benchmarks-for-smartphoneshttps://www.cbsnews.com/news/smartphones-that-are-tops-for-customer-satisfaction/

28. midan

Posts: 3019; Member since: Oct 09, 2017

31. TechSceptic

Posts: 1156; Member since: Feb 05, 2018

I assume you didn't answer anything i said, as you have no real response against it, or else you would have answered, as you're quite adamant about defending all things Apple. You have found a link i see. It seems to show about what i said. I said that Samsung scores just as high in user satisfaction, even though they also produce much cheaper phones, which aren't going to score as high in satisfaction studies as more expensive devices. Apple only sells really expensive devices, so that means they have no cheaper devices that might pull their satisfaction rating down. Regardless of all of this, Samsung still manages to score just as high as Apple does, as i said they do. This contradicts what you said, as you said Apple were vastly ahead in user satisfaction. Furthermore, this list lacks high-end brands such as Google, which only produce flagship devices like Apple, which means it would be a pretty damn fair comparison, so their lack of presence is kind of sad, as that would be the most fair Android vs IOS user satisfaction. The last thing i want to touch on is LG, which scored the lowest out of 5 in this figure. LG is probably the Android brand that has had the most issues and the worst quality control out of all major brands, as they have been plagued by quality control issues. With all of this in mind, their user satisfaction was still only 3% lower than Apple's. Is 3% a large difference? Is it a significant difference? No, not at all. I think you will have a hard time finding a major Android brand that is going to do worse than LG, as every other brand is doing better than them, which is also very clear when you see Android user's opinion of other brands in comparison to LG on places such as the Android subreddit on Reddit.

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