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Tim Cook says next iPhones will have "things you don't know you need today"

posted by Michael H. / May 02, 2016, 8:09 PM

We noted recently that the drop in iPhone sales is a troubling sign for Apple and one that the company needs to rectify or find a way around in order to appease investors and Wall Street, which expect big things from the company. Tim Cook has decided that vague promises of amazing things from the next iPhone might be a good way to boost sales.

Cook appeared on CNBC where he said the next-generation of iPhones would be quite impressive:

We have great innovation in the pipeline, like new iPhones that will incent you and other people that have iPhones today to upgrade to new iPhones... We are going to give you things that you can't live without, that you just don't even know you need today...You will look back and wonder 'how did I live without this?

Cook went on to reiterate how excited he and everyone at Apple is about the innovation that's in the pipeline. Of course, none of these quotes actually mean anything. Take a look at any smartphone in anyone's pocket right now -- Android, iOS or even Windows Phone -- and there's a fair chance people would wonder how they ever lived without it. Smartphones are amazing and essential pieces of technology. There's a reason why you can always find polls that show more people would give up sex before giving up their smartphone.

So, it's hard to imagine what Cook might mean with that sort of promise. The rumors have said the next iPhone would have a dual-camera system and stereo speakers, but those hardly seem like things people can't live without (especially since they can be found on other phones right now). There have also been rumors of wireless charging from distance, which would get closer to fulfilling that promise.

Only about four months before we find out though.

source: TechInsider

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101 Comments

1. Mxyzptlk unregistered

I'm getting my body ready.

posted on May 02, 2016, 8:14 PM 5

11. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

I smell iPhone fetish.

posted on May 02, 2016, 9:01 PM 47

62. zunaidahmed

Posts: 1185; Member since: Dec 24, 2011

Lol, made my day

posted on May 03, 2016, 1:42 AM 3

88. ElixieR

Posts: 67; Member since: May 01, 2013

that's disgusting but LOOOL!!!

posted on May 03, 2016, 12:17 PM 0

108. PHYCLOPSH

Posts: 654; Member since: Jun 28, 2014

You can start by bending over.

posted on May 03, 2016, 6:13 PM 2

2. vliang86

Posts: 337; Member since: Oct 05, 2015

That's @#$%*()^%@#%....from an iPhone fan

posted on May 02, 2016, 8:14 PM 0

3. MrElectrifyer

Posts: 3960; Member since: Oct 21, 2014

I'm betting one of such is support for Apple pencil, and if history is anything to go by, there'll be a feature who's functions have long been doable on ancient devices via simple software, being restricted to the new device just to tempt iSheeps to upgrade. Last but not least, there'll be zero innovation when you ignore the reality distortion filed...please prove me wrong bean-counter Tim Cook.

posted on May 02, 2016, 8:15 PM 20

26. AlikMalix unregistered

Even if it predicts earthquakes and cure cancer - you will still hate it and compare to something barely similar that was on android years ago.... please prove me wrong Mr Hater....

posted on May 02, 2016, 10:03 PM 8

32. MrElectrifyer

Posts: 3960; Member since: Oct 21, 2014

Lol, there goes AlikMadik bahing in denial yet again. I'm sure it thinks 3D touch is all "amazing", "ground-breaking" and "barely similar to what Android already had years ago" whereas EVERYTHING 3D touch claims to bring has long been doable via simple swipe gestures, just restricted to the iPhoen 6s and later, and has already been implemented via jailbreak tweaks for older iDevices, not to even talk of Android: http://www.idownloadblog.com/2015/09/21/older-phone-mimic-3d-touch-force-touch-activator/ Same thing with "Siri" that restricted an appstore app to the iPhone 4s and later, "Air Drop" that restricted part of AirBlue Sharing jailbreak tweak to the iPhone 5 and later, etc. Yet AlikMadik still proudly keeps apple's d!ck in its mouth and closes it's eyes like nothing else exists out there...iSheeps never fail to amaze with their iGnorance.

posted on May 02, 2016, 10:33 PM 21

40. AlikMalix unregistered

Wow, way to keep it on topic.... whatever dude... you got anger issues....

posted on May 02, 2016, 11:32 PM 2

46. yyzamin

Posts: 383; Member since: Aug 26, 2015

You really hate Apple don't you? Apple is popular for a reason. As is Donald Trump, funny that you are acting like a Trump protester starting fights with Trump supporters at a Trump rally. Stop gatecrashing the comments section of Apple articles. Seriously you must have no life.

posted on May 03, 2016, 12:00 AM 3

49. MrElectrifyer

Posts: 3960; Member since: Oct 21, 2014

If pointing out history comes across as "hating", you probably are brainwashed like the many Americans in the comments section hating on this YouTube video, which describes the history of Donald Drumpf: https://www.youtube.com/watch?v=DnpO_RTSNmQ Living a life of ignorance isn't "life" IMO. Unfortunately, I can't cure extreme stupidity, so, believe what you want to believe, take the red pill whenever you're ready and get a non-ignorant life...

posted on May 03, 2016, 12:12 AM 10

52. yyzamin

Posts: 383; Member since: Aug 26, 2015

You have a lot of hate inside of you and I have a lot of pity for you so I'll just leave it at that.

posted on May 03, 2016, 12:40 AM 2

53. MrElectrifyer

Posts: 3960; Member since: Oct 21, 2014

Save your pity for yourself, you'll surely need it...kudos muffin.

posted on May 03, 2016, 12:51 AM 9

57. siddharthayadav202

Posts: 286; Member since: Apr 23, 2016

Yeah.. There is a reason.. World is full of stupid people who at every argument will bring its more secure blah blah... What do u hide in ur phone?? A normal guy will also not be able to hack well managed android device.. And as demosntrated gew days ago, hackers can track ur location and hear ur calls on ios devices as easily as on android... So what else does iphones have? A bit faster speed due poor resolution, poorer camera? Ah.. Forgot that apple logo.. Thats useful to show off :p

posted on May 03, 2016, 1:24 AM 7

58. siddharthayadav202

Posts: 286; Member since: Apr 23, 2016

posted on May 03, 2016, 1:25 AM 4

64. zunaidahmed

Posts: 1185; Member since: Dec 24, 2011

Let's not bring in politics into this discussion, because trump is just a freaking liar and a president wanna-be. Anyway, back to the topic. I am an Apple fan, I have a couple android phones, but I stopped using my note 4 probably last year's Feb. iPhones actually makes my life quite a bit easier because I use MacBooks on daily basis. Then again, Apple really hasn't done much to impress me with their iPhone line up since 5s. I only bought the 6p because I wanted a larger iPhone, haven't upgrade to 6sp, just because i don't really feel something major has change. I really hope iPhone 7 can bring big changes which would me want to upgrade my phone. This also goes for android, I don't really see much of a innovation since nexus 5 and android L, we always wanted butter smooth animations, and that was what we got with lollipop, now android also seems to saturate in terms of actually system updates. Yes, we do get a new feature now and then, but nothing really stands out IMO. Oh well, guess this is just how technology work, it get saturated and we have to look for greater innovations

posted on May 03, 2016, 1:51 AM 1

93. marorun

Posts: 5029; Member since: Mar 30, 2015

Zunaidahmed you probably the most logical Apple fan i ever seen in here. Agreed thats if you use mac and ipad its much easier to use an iphone and integrate everything together this is why i recommend the iphone to such type of user. I also agree the market is getting pretty saturated but you have to say the truth Android past 3 years gave much more innovation than Apple did past 3 years.. Other thats thats you are fully right.

posted on May 03, 2016, 2:47 PM 2

92. marorun

Posts: 5029; Member since: Mar 30, 2015

Apple is popular for following reason : Brand recognition ( thats in fact dont bring s**t beside bragging right ) Super marketing. Money at the right place ( tech website ) so they put up Tons of worthless click bait article because if you only ear about iphone on tv they will sell more. I have client thats never had a smartphone and switching to one thats dont even know others smartphone exist beside iphone. As for gatecrashing the comments section of apple articles... Apple lover troll do the same on android article and i dont see mighty you ( yyzamin ) there telling them not to So i woud recommend to shut it..

posted on May 03, 2016, 2:43 PM 1

76. Ashoaib

Posts: 3309; Member since: Nov 15, 2013

You are absolutely right... I am sure, there will be features which are mostly already available in Android... Apple has created a huge gap in it's products that they can easily brag about new features... Sales of iPhones were already expected to decline. I remember that analysts were saying during the launch of ip6 that ip6's huge success is due to the larger size and similar sales won't be repeated again...

posted on May 03, 2016, 6:00 AM 1

91. marorun

Posts: 5029; Member since: Mar 30, 2015

If its predicts earthquakes and cure cancer then its be real innovation and not something already done in the past on a cellphone. So AlikMalix you make no sense.

posted on May 03, 2016, 2:29 PM 2

4. promise7

Posts: 894; Member since: Jul 03, 2013

Is he talking about the iPhones coming this year? I don't expect anything much this year, but wouldn't be surprised if this is the case for next year.

posted on May 02, 2016, 8:34 PM 0

5. darkkjedii

Posts: 31598; Member since: Feb 05, 2011

This thread is gonna be good, gotta check back in on this one.

posted on May 02, 2016, 8:36 PM 4

13. bigsimpd

Posts: 164; Member since: Jan 13, 2012

same here let the bashing begin i love everything apple now android puke

posted on May 02, 2016, 9:18 PM 2

17. darkkjedii

Posts: 31598; Member since: Feb 05, 2011

Watch out lol. TechieXP is gonna start cramping. Too late, post 18.

posted on May 02, 2016, 9:37 PM 3

29. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

"i love everything apple now android puke" What makes you different from them? Nothing really, same blind hating, just on a different side.

posted on May 02, 2016, 10:31 PM 9

94. marorun

Posts: 5029; Member since: Mar 30, 2015

Blind hating with no argument is the worst.. If you are gonna hate explain your point in detail at least lol

posted on May 03, 2016, 2:48 PM 0

47. yyzamin

Posts: 383; Member since: Aug 26, 2015

As soon as the title has iPhone you just know there's gonna be alot of hate in the comments. Brb going to make some popcorn!

posted on May 03, 2016, 12:02 AM 0

95. marorun

Posts: 5029; Member since: Mar 30, 2015

There is as much hate on android article. but as there is much more article on apple then... result get where they are now.

posted on May 03, 2016, 2:49 PM 1

6. kiko007

Posts: 7520; Member since: Feb 17, 2016

I'm so fuc***g tired of hearing the word "innovation" from every fuc***g site. It's an overblown term with little to no traction outside of a nerdy cult following on tech sites. Almost no normal individual I've met described any of the tripe in the mobile space as innovative. Not the curved screen, not 3d touch, certainly not the creeky gaps in a metal phone (LG). And not a goddamn pen either. Seriously, why the actual f*** would you even use the damn things. Your smartphone can register touch input so you can write a note in seconds, so a stylus is a waste of tech IMO. So tell Tim he can shove it. The IPhone will be another slab of glass and metal, just like 95% of every other flagship. The only reason I will purchase one is because I have the bank to do so and I don't use Android as a work platform (not because it can't be, but because I prefer IOS). The use.....or should I say misuse...of this word annoys the hell out of me.

posted on May 02, 2016, 8:38 PM 7

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