All 700 T-Mobile and Orange stores will have the new branding by the end of the month, and perhaps many of you have already seen the Everything Everywhere stores with the new logo.
EE has been well underway training 12,000 staff and other partners about the brand and the vision being sought with the new look. EE also provided a preview to the employees of what the remodeled retail locations would look like. The bigger store locations will have refreshments, free Wi-Fi and dedicated handset displays by operating system.
Larger EE retail locations will have refreshments, Wi-Fi, and displays separated by mobile OS. Photo from Mobile News CWP
The EE brand marks an official launch at the end of October as the carrier also launches its 4G LTE service in London, Birmingham, Bristol, Edinburgh, Glasgow, Manchester, Leeds, Liverpool, Sheffield and Cardiff. By the end of 2012, LTE service will expand to 16 cities which EE expects will cover about one-third of the UK population.
Rate plans with the new brand have not been released, but existing customers will be able to buy 4G compatible handsets now if they choose and move to the new plans when they become available.
Many users in the UK may have already noticed the network branding on their handset make the change already.
Maxwell Ramsey has made significant contributions to PhoneArena through his detailed reporting on technology policy and advancements, such as wireless charging standards and FCC regulations, helping demystify complex topics for a broad readership.
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