T-Mobile and Orange in the UK to be fully rebranded to EE by the end of the month

T-Mobile and Orange in the UK to be fully rebranded to EE by the end of the month
All 700 T-Mobile and Orange stores will have the new branding by the end of the month, and perhaps many of you have already seen the Everything Everywhere stores with the new logo.

EE has been well underway training 12,000 staff and other partners about the brand and the vision being sought with the new look. EE also provided a preview to the employees of what the remodeled retail locations would look like. The bigger store locations will have refreshments, free Wi-Fi and dedicated handset displays by operating system.

The EE brand marks an official launch at the end of October as the carrier also launches its 4G LTE service in London, Birmingham, Bristol, Edinburgh, Glasgow, Manchester, Leeds, Liverpool, Sheffield and Cardiff. By the end of 2012, LTE service will expand to 16 cities which EE expects will cover about one-third of the UK population.

Rate plans with the new brand have not been released, but existing customers will be able to buy 4G compatible handsets now if they choose and move to the new plans when they become available.

Many users in the UK may have already noticed the network branding on their handset make the change already.

source: Mobile News CWP



1. baldilocks

Posts: 1540; Member since: Dec 14, 2008

Not a very catchy brand name. Logo is even less inspiring.

2. -box-

Posts: 3991; Member since: Jan 04, 2012

Agreed, name and logo a bit odd, but concept and color scheme are nice enough. Could use that in the U.S.

6. baldilocks

Posts: 1540; Member since: Dec 14, 2008

They can't be called Everything Everywhere when they are in so few places and offer so few choices.

7. Sparhawk

Posts: 75; Member since: Mar 10, 2012

Maybe they are going as "EE!" like the high-pitched squeal people make when they see a mouse. Maybe they are saying to scream and run away.

3. bamzitzrbd63 unregistered

T-Mobile USA And Metro PCS New Name In The USA Will Be The Same But It Will Be EEUSA

5. cornerofthemoon

Posts: 620; Member since: Apr 20, 2010

"EEUSA" sounds like something Jar-Jar Binks would say

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