Survey: Apple iPad owners not as quick to upgrade to the next-gen model as Apple iPhone users are

Survey: Apple iPad owners not as quick to upgrade to the next-gen model as Apple iPhone users are
A study done in 2013 of 2000 Apple iPhone, Apple iPad and Apple iMac buyers found that those who buy an iPad are not as quick to upgrade to the next gen model as iPhone users are. Most iPhone owners are quick to upgrade to the next-gen model once their two-year contract has expired. But according to the survey, while 8 out of 10 lost or broken Apple iPhones are replaced within two days, a broken iPad might remain disabled for a week or more until it is replaced.

The survey also found that Apple iPad owners are twice as likely as Apple iPhone users to pass on their old slate to a friend or family member. Only 1% to 2% of iPhone buyers make Apple's iconic smartphone their first smartphone purchase. But 78% of iPad buyers are buying their initial tablet.

A list of the most used apps for both the Apple iPhone and Apple iPad show a discrepancy when it comes to apps that work better with a larger screen. For example, the app with the biggest difference in usage between the iPhone and the iPad is Netflix. 10% of those with an iOS flavored slate use the streaming video app, while less than half that percentage of iPhone users in the survey report using Netflix. The larger screen on the tablet could also explain why more iPad owners use YouTube, Safari and Candy Crush Saga.

While the Apple iPhone and Apple iPad share a number of things including CPU, apps, and operating system, you can see how differently they are each treated by users by checking out the charts in the slideshow below.


via: Fortune

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38 Comments

1. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

Either way both are super loyal users.. So, Apple is doing something very right...

2. Astoni

Posts: 649; Member since: Sep 28, 2013

That because Ipads works with less hassle than what iphone seems to have :p Not saying its sucks cause its a nice phone and all. Also, people tend to upgrade phones alot faster since the Newest module is always nice to have.

3. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

Subsidization?.. Price?

4. Lt.Green

Posts: 397; Member since: Mar 13, 2014

I use my tablet more as a supplement to my smartphone which I use more often. That said, I don't see myself upgrading my tablet anytime soon as I would with my phone. Maybe most people are the same, hence the surveys result.

14. ecmedic4

Posts: 520; Member since: May 02, 2013

Thats why ppl upgrade their iPhone more often than their iPad, they typically always have their phone with them and prob use it generally more then their iPad because of that reason. I just got an iPhone 5s to replace my iPhone 5, and ill most likely get the iPhone 6 this fall. I have the iPad mini retina that i take to work with me and watch netflix and read the news, read books on, etc. At home i generally use my MacBook Air. I also just got an Apple TV today and been watching netflix on it. I doubt ill upgrade my tablet this year though, as the one i have now does what i need it to just fine, and like i said its mostly for taking to work or traveling.

22. darkkjedii

Posts: 31258; Member since: Feb 05, 2011

Nice apple lineup man. Sweet gadgets +1

5. PAPINYC

Posts: 2315; Member since: Jul 30, 2011

Makes sense since they already have big screens and don't have to squint with a magnifYing glass to watch videos.

29. bucky

Posts: 3790; Member since: Sep 30, 2009

Whatever did you do before they made phones the size of tablets...must have been rough

30. PAPINYC

Posts: 2315; Member since: Jul 30, 2011

Actually, I owned the Original Pocket PC/PDA Audiovox Thera 2032 (c. 2002). Before that, life was hard. And, to make matters worse, I had Sprint from November '99 to November '01 and, therefore, life was just really abysmal. That's why I can sorta' empathize with the vast number of iPhone owners who are hungry for bigger screens and better phones.

32. bucky

Posts: 3790; Member since: Sep 30, 2009

You also assume everyone wants a gigantic screen. I for one, don't want it. It's actually one the main factors keeping with the iPhone.

6. SAO101789

Posts: 123; Member since: Feb 10, 2014

I want a ipad for watching my itunes whenever I want. Also because I have ios apps that I can use on ipad and would be great to have those if I switch to Windows phone 8.1 if nokia makes the next L1020 soon.

7. networkdood

Posts: 6330; Member since: Mar 31, 2010

The reason has to do with price more than loyalty - my wife bought the original ipad 1 year after it was out and only now upgraded to an ipad mini 2 - nothing to do with loyalty, just really expensive. That, and after a while the thing is just too slow to use for e books....

26. nctx77

Posts: 2540; Member since: Sep 03, 2013

I see what you are saying about price. I always sell my old tablet and put it towards the new one. I sold the ipad 4, and it paid for 70% of my iPad Air.

8. networkdood

Posts: 6330; Member since: Mar 31, 2010

Wow, if anyone uses Google Chrome - install Disconnect and go to this website - it will block 12 websites that track your movements...

10. networkdood

Posts: 6330; Member since: Mar 31, 2010

Look here to see what I mean -http://i59.tinypic.com/xcki80.png

9. vincelongman

Posts: 5717; Member since: Feb 10, 2013

Probably because Apple haven't changed the iPad design as much, so the average consumer might think the updates weren't major, the Air was the first redesign since the 2 which was 3 years ago.

27. nctx77

Posts: 2540; Member since: Sep 03, 2013

I would go so far as to say the ipad has changed more than the iPhone since 2010.

11. cheeseycheeser

Posts: 413; Member since: Mar 24, 2011

MAIN REASON: contracts! Phones only cost $200 on contract, and are basically expected to be switched out every two years. iPads are full price.

12. Joshing4fun

Posts: 1245; Member since: Aug 13, 2010

Duh! People also upgrade phones more often than their refrigerators! Shocking. Was a survey really necessary?

16. androiphone20

Posts: 1654; Member since: Jul 10, 2013

I've been stuck with the ipad 4 since it last came out, I think I'll upgrade to the next ipad this year (probably be having a fingerprint scanner)

18. darkkjedii

Posts: 31258; Member since: Feb 05, 2011

I'm in that group. I upgrade my iPhone every year and my iPad every two. iPads rule.

23. TylerGrunter

Posts: 1544; Member since: Feb 16, 2012

Alan F., in all you article you forgot to mention that the survey is U.S. only, not worldwide, and therefore it paints a much more rosy picture for Apple. In the rest of the world the first tablets are android, and for sure Apple ipads consist in less than 30% of the first time buyers. Similar for the iphone. Taking into account that only 16% of your readers are from the U.S. you should be A LOT more conscious with this details your articles. And I say a lot cause you do that in every article.

24. androiphone20

Posts: 1654; Member since: Jul 10, 2013

I don't see anything wrong with this article and again I think you should provide links to back your stats just so they don't sound bogus.

25. alumoyo

Posts: 392; Member since: Aug 26, 2013

That's been GLARINGLY OBVIOUS for a while. People stick with their iPads forever.

28. Tuxedo

Posts: 356; Member since: Mar 19, 2013

Its all about pricing. With subsidized iPhones you can actually make money when upgrading. Not so much with iPads. Now that carriers are moving away from subsidized plans, I expect that to change.

* Some comments have been hidden, because they don't meet the discussions rules.

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