Samsung G800 London Launch Event

Introduction and Camera

We’re back from the British Museum in London, UK where Samsung hosted the SGH-G800 launch event and presented its new line of mobile GSM phones for the European market. Although they are not targeted to the States and will work only in areas with 1900MHz GSM coverage, we will show them as they are quite interesting and their US-bound versions may appear in the future.

Samsung Mobile are known for their great variety of phones in any segment and for their model-naming scheme, which resembles a code-name. Those models are rather confusing and similar to other manufacturers, the Koreans plan to differentiate part of their future models into different lines – Style, Photography, Music, Internet, Business. This would help the customers to easily understand what the phone’s main target is.


Samsung G800 is the most advanced cameraphone of the manufacturer for this market and is the model that will be put as rival to phones like the N95, K850 and Viewty. This is a solid slider from the highest class which is hinted by the chrome front side and the brushed aluminum back.

Looked from here, we easily notice the idea of the designers: to make it as similar to pocket camera as possible. And they’ve made it well, with the large optical lens, the solid cover and the circular shutter key.

When it comes to specifications, the phone isn’t shy to show off its Xenon flash and three times optical zoom which is its main advantage over the competition. Similar to the thin cameras, this is “Inner zoom” which means that the lens will move inside the phone and won’t retract.

Among the camera features we must note the new interface, digital anti-shake and face-recognition system. The latter is an interesting and useful feature, which helps for better pictures for memory as once you focus on somebody’s face, the focus will be locked to it and no matter where they move before the shoot, they will be the object in focus.

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