Pandora CEO: No impact from Apple Music launch

Pandora CEO: No impact from Apple Music launch
Next week, Apple Music will be one month old. While that might not really be enough time to judge what its impact will be in the streaming music industry, the CEO of Pandora says that so far, Apple Music hasn't impacted Pandora at all. Brian McAndrews says that some consumers might experiment with the streaming service offered by Apple, and a short term impact could take place. But for now, the executive states that there is no impact to Pandora from Apple Music, and there won't be one in the long term either.

Pandora's McAndrews has a good reason to feel protected from Apple Music. A survey of current Pandora subscribers revealed that while 58% of them are aware of Apple Music, only 9% plan to subscribe to Apple's three month free trial. And only 1% of current Pandora subscribers definitely plan to sign up to Apple Music. Pandora has 79.4 million active listeners as of the last quarter.


Speaking of the latest quarter, Pandora just announced a 30% gain in advertising revenue year-over-year for the second quarter, with local ad revenue up 67%. Pandora's revenue for the last quarter amounted to $285.6 million, topping Wall Street's expectations.

source: BI

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22 Comments

1. hafini_27

Posts: 945; Member since: Oct 31, 2013

Is Pandora good? I don't hear much about its service?

3. theguy2345

Posts: 1216; Member since: Jun 24, 2014

It's pretty good. Say I like to listen to Hatsune Miku, I type it into the site or app and get Hatsune Miku radio. It then plays me Hatsune Miku and related stuff. And it learns what you like, by thumbing certain songs up and down. I like it, because it is simple, just put on a radio and listen to music.

4. hafini_27

Posts: 945; Member since: Oct 31, 2013

I normally stores all my Vocaloid music on my phone so don't know much about that. Gotta try that out then.

12. max1c

Posts: 103; Member since: Oct 11, 2014

It's terrible. No sane human should be using Pandora in 2015. There are much better services out there like Rdio and Spotify for example.

17. darkkjedii

Posts: 30836; Member since: Feb 05, 2011

Don't they all play the same music though?

23. LionStone

Posts: 1048; Member since: Dec 10, 2010

Rdio, Spotify? What's that?

13. RandomUsername

Posts: 808; Member since: Oct 29, 2013

If you just want to listen to music, it's pretty good. You just add a radio station and it will play relevant music. With Spotify, you have to hand-pick every song you want to listen to.

22. max1c

Posts: 103; Member since: Oct 11, 2014

What are you talking about? Spotify has "radio" which is exactly same as pandora.

16. Scott93274

Posts: 6025; Member since: Aug 06, 2013

I use it, I like it... then again, I've been digging Google Play Music recently with its now free streaming.

20. shahrooz

Posts: 792; Member since: Sep 17, 2013

I can't get it to work on my phone, it asks to subscribe first.

21. Scott93274

Posts: 6025; Member since: Aug 06, 2013

Really? I have not had any issue. The free streaming is relatively new, maybe you just need to update the app.

2. Tziggy14

Posts: 623; Member since: Sep 02, 2014

The only company I except to be affected is Spotify as they are the only service with a sizable amount of users overall as well as paid users. Pandora shouldn't have too much to worry about because they cater to a different market of listeners than Apple. And the other music services like Rdio, Xbox Music, Google Music, etc are pretty much nobodies so they don't really count.

6. Planterz

Posts: 2120; Member since: Apr 30, 2012

Pandora sucks donkey testicles. I want to listen to Otis Redding and Sam and Dave, and it plays me Beyonce and Boyz II Men. I want to listen to Dio and Iron Maiden, and It plays me Korn and Slipknot.

7. tedkord

Posts: 17136; Member since: Jun 17, 2009

So you downvote those tuneds you don't like, and it learns.

18. darkkjedii

Posts: 30836; Member since: Feb 05, 2011

Bingo.

19. Planterz

Posts: 2120; Member since: Apr 30, 2012

No, I use Milk instead.

8. AlbertAribe

Posts: 168; Member since: Jun 21, 2014

Apple Music is everywhere but Pandora, Spotify, NO.

9. jroc74

Posts: 6023; Member since: Dec 30, 2010

Pandora expects no impact because it isnt they same type of streaming service. IMO Pandora isnt that good now that others do what they do but offer something more. Spotify has reason to be worried.

10. nctx77

Posts: 2540; Member since: Sep 03, 2013

First of all, most people use pandora as a free radio service. As far as the people who pay for it and have an iPhone, they will more than likely make a decision when Apple music free subscription is up. I have a pandora account and app on my phone, but don't subscribe. I haven't even used the app in months.

11. nctx77

Posts: 2540; Member since: Sep 03, 2013

First of all, most people use pandora as a free radio service. As far as the people who pay for it and have an iPhone, they will more than likely make a decision when Apple music free subscription is up. I have a pandora account and app on my phone, but don't subscribe. I haven't even used the app in months.

14. Rock_Hardwood

Posts: 117; Member since: May 11, 2015

I am on cricket and when i try to connect to beats one it always says no connection, so i move on to pandora

15. EbonyPericarp

Posts: 67; Member since: May 02, 2015

I just use Hype Machine. There's no subscription and I can select particular genres of music or specific bands etc. I just wouldn't give Apple Music the time of day - even was there was native BB10 app for it.

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