Google makes local ads more efficient with redesign of the Maps application in Android
According to the Mountain View based tech titan, million of people use Maps for Android daily and so far has provided more than 50 billion kilometers of turn by turn directions. In May, Maps for Android 6.7 was released, allowing users to see location-specific daily deals from advertisers. According to Piper Jaffray's Gene Munster, Google is on a pace that would allow them to grab $4 billion in mobile ad revenue in 2012. In early June, in order for a million of its advertisers to reach mobile consumers, Google integrated the AdMob mobile ad network into AdWords. T-Mobile tested out the new format and with the use of mobile local extensions, was able to achieve a click through rate of 13%. The new reformatted ads begin on Monday.
source: Google via FierceMobile